Available to hire
Hi! I’m Yash Soni, an experienced and creative Social Media Coordinator passionate about building brand presence and engagement across digital platforms. I specialize in creating and managing Instagram content such as reels, stories, and feed posts, always with a keen eye for visual design and storytelling.
I enjoy working both independently and with teams to execute content strategies, track performance, and adapt to evolving trends. I have a particular passion for clean, consistent branding and connecting with audiences within the beauty and wellness space.
Experience Level
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
French
Intermediate
Work Experience
Instagram Growth & Content Strategy at @fitmom_unfiltered
December 31, 2025 - July 16, 2025Managed and curated Instagram content strategy for a wellness-focused brand targeting moms, focusing on fitness, lifestyle, and clean living. Produced and edited short-form videos aligned with current trends and audience interests. Grew audience engagement through daily story interactions, polls, Q&As, and timely responses to DMs and comments. Tracked content performance using Instagram Insights and delivered monthly reports highlighting engagement rates, reach, and content optimization strategies.
SEO Analyst at Salesera Marketing Service
December 31, 2024 - July 16, 2025Conducted in-depth keyword research using Google Keyword Planner, SEMrush, and Ahrefs to optimize client content and boost search rankings. Performed technical SEO audits, improving site speed, mobile responsiveness, and structured data compliance. Developed SEO strategies aligning with business goals, leading to measurable increases in organic traffic. Analyzed SEO performance data to provide actionable insights and strategic recommendations.
Functionality Quality Assurance Tester at GlobalStep
January 1, 2024 - PresentConducting software testing to identify and report bugs, ensuring high-quality user experiences. Using Jira and Trello to track and manage testing processes. Performing functional, regression, and exploratory testing. Collaborating with developers and project managers to improve product reliability.
Education
AEC in Digital Marketing at TAV College, Montreal, QC
June 1, 2022 - January 31, 2024Qualifications
Google Analytics 4 Certification (GA4)
January 1, 2023 - December 31, 2023Google Ads Search Certification
January 1, 2023 - December 31, 2023SEO Certification – Hubspot Academy
January 1, 2023 - December 31, 2023Industry Experience
Media & Entertainment, Consumer Goods, Professional Services, Retail, Travel & Hospitality
Experience Level
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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