Available to hire
Hi, I’m Mikala Lugen, a passionate creative professional with experience in travel storytelling, marketing, and content creation. I love blending strategic audience engagement with compelling narratives to produce unique travel and lifestyle campaigns. Managing vibrant online communities and coordinating brand partnerships are some of the ways I thrive in connecting audiences with authentic stories.
I am skilled at developing multi-platform marketing strategies, managing social media content, and copywriting for various industries including music, wellness, and travel. Whether crafting SEO-optimized content or producing engaging digital campaigns, I enjoy helping brands grow their presence and engage their audience effectively.
Experience Level
Work Experience
Creative Assistant & Journalist at UPROXX
December 31, 2025 - July 16, 2025Collaborated with Uproxx Life's lead editor to craft compelling travel narratives, blending storytelling with strategic audience engagement. Developed and designed talent decks for brand partnerships with clients to ensure alignment with campaign goals. Conducted influencer research and outreach, securing talent for branded events and activations. Collaborated with cross-functional teams, including sales and production, to align creative assets with campaign strategies. Partnered with publicists, hotels, and tourism teams to produce globally inspired travel features, emphasizing unique offerings and personalized experiences. Managed an Instagram community of 107K followers, delivering travel tips, rewards program insights, and guides for music festivals and unique destinations. Designed all social media content and led brand partnerships to create cross-platform, curated travel campaigns. Served as project coordinator for Uproxx's acclaimed Fall & Spring Travel Hot Lists, driving over
Marketing Technologist at Blooming Footprint
January 1, 2019 - PresentLeads and executes comprehensive tour marketing strategies for Melvin Seals & JGB and Pink Talking Fish, with past clients including Eminence Ensemble, Moonalice, MarchFourth, and Peacheaters. Collaborates with venue marketing teams to ensure seamless promotion and achieve key marketing goals. Plans, curates, and schedules engaging social media content across platforms to drive fan engagement and increase tour visibility. Manages targeted advertising campaigns, including boosted and dark ads, focusing on audience segmentation and driving ticket sales through effective calls to action.
Copywriter at Ventrix Advertising
December 31, 2025 - July 16, 2025Developed high-converting, SEO-optimized copy and content for education-focused websites, including undergraduate and graduate degree guides targeting college-age students. Crafted engaging, informative copy that inspires prospective students, covering topics such as financial aid, scholarships, fellowships, degree programs, and tuition costs. Collaborated with editors to seamlessly integrate strategic keywords, driving visibility and performance through effective SEO and SEM practices.
Copywriter at Ecosys
December 31, 2024 - July 16, 2025Researched and wrote SEO-optimized blog content for Ecosys, focusing on holistic health and wellness topics. Crafted informative and engaging articles that educate readers on sustainable living, wellness practices, and self-care. Collaborated with the owner to ensure content aligns with the brand’s mission while integrating strategic keywords to improve visibility and drive organic traffic.
Marketing Coordinator & Staff Writer at Live For Live Music
December 31, 2021 - July 16, 2025Developed and executed comprehensive marketing campaigns from announcement to day-of-show, driving audience engagement and ticket sales. Served as associate producer for four virtual music festivals in 2020, reaching over 1M viewers. Crafted and scheduled social media content to boost interest and sales, growing Instagram following by 20K followers to a total of 90K+ followers. Coordinated press requests and media coverage with 15+ photographers, ensuring extensive event coverage. Launched Live For Live Shows, a virtual concert streaming platform on YouTube. Managed ticket contests and giveaways, increasing audience participation. Produced editorial content for the WordPress website, including show previews, reviews, in-depth features, and interviews. Oversaw accounts payable, ensuring financial accuracy.
PR & Marketing Assistant at KSU School Of Communication Studies
December 31, 2018 - July 16, 2025Developed and executed social media content strategy for the School of Communication Studies at Kent State University, enhancing brand awareness and engagement. Increased visibility through news outreach, regular website updates, and organic blog content. Conducted interviews with faculty and staff to create compelling narratives. Designed visual content and collaborated on marketing plans for university events, ensuring effective promotion and audience engagement.
Editor-In-Chief & Marketing Technologist at Volume Utah
December 31, 2022 - July 16, 2025Oversaw all music and entertainment content for publishing, crafting brand messaging during the first year of startup. Managed and regularly updated the WordPress website, optimizing for user experience and implementing SEO/SEM strategies. Directed social media efforts, growing the audience by over 4K followers in just 10 months. Represented Volume to community stakeholders, building key relationships and strategic partnerships with venues, promoters, and publicists. Developed and led a photographer program, collaborating with 10+ local photographers to provide extensive show coverage across the Intermountain West.
Founder/Copywriter/Journalist at M&M Entertainment
January 1, 2018 - PresentFounder and owner of M&M Entertainment LLC, providing creative and strategic content services to clients across the music, holistic health, travel/lifestyle, and food industries. Services include personalized video and photo content showcasing businesses, hotels, Airbnbs, restaurants, and travel experiences; published travel guides, wellness articles, reviews, artist interviews, and timely feature stories; and copywriting for press materials, websites, product descriptions, and newsletters. Leverages SEO best practices to enhance visibility and drive audience growth. Clients include Blooming Footprint, The Clean Living Path, Deep Tropics, ECOSYS, EDM.com, MP3 MAG.
Creative Assistant & Journalist at UPROXX
January 1, 2025 - July 16, 2025Collaborated with Uproxx Life's lead editor to craft compelling travel narratives, blending storytelling with strategic audience engagement. Developed and designed talent decks for brand partnerships with clients to ensure alignment with campaign goals. Conducted influencer research and outreach, securing talent for branded events and activations. Collaborated with cross-functional teams, including sales and production, to align creative assets with campaign strategies. Partnered with publicists, hotels, and tourism teams to produce globally inspired travel features, emphasizing unique offerings and personalized experiences. Managed an Instagram community of 107K followers, delivering travel tips, rewards program insights, and guides for music festivals and unique destinations. Designed all social media content and led brand partnerships to create cross-platform, curated travel campaigns. Served as project coordinator for Uproxx's acclaimed Fall & Spring Travel Hot Lists, driving over
Marketing Technologist at Blooming Footprint
January 1, 2019 - PresentLeads and executes comprehensive tour marketing strategies for Melvin Seals & JGB and Pink Talking Fish, with past clients including Eminence Ensemble, Moonalice, MarchFourth, and Peacheaters. Collaborates with venue marketing teams to ensure seamless promotion and achieve key marketing goals. Plans, curates, and schedules engaging social media content across platforms to drive fan engagement and increase tour visibility. Manages targeted advertising campaigns, including boosted and dark ads, with a focus on audience segmentation and driving ticket sales through effective calls to action.
Copywriter at Ventrix Advertising
January 1, 2025 - July 16, 2025Developed high-converting, SEO-optimized copy and content for education-focused websites, including undergraduate and graduate degree guides targeting college-age students. Crafted engaging, informative copy that inspires prospective students, covering topics such as financial aid, scholarships, fellowships, degree programs, and tuition costs. Collaborated with editors to seamlessly integrate strategic keywords, driving visibility and performance through effective SEO and SEM practices.
Copywriter at Ecosys
January 1, 2024 - July 16, 2025Researched and wrote SEO-optimized blog content for Ecosys, focusing on holistic health and wellness topics. Crafted informative and engaging articles that educate readers on sustainable living, wellness practices, and self-care. Collaborated with the owner to ensure content aligns with the brand’s mission while integrating strategic keywords to improve visibility and drive organic traffic.
Marketing Coordinator & Staff Writer at Live For Live Music
December 31, 2021 - July 16, 2025Developed and executed comprehensive marketing campaigns from announcement to day-of-show, driving audience engagement and ticket sales. Served as associate producer for four virtual music festivals in 2020, reaching over 1M viewers. Crafted and scheduled social media content to boost interest and sales, growing Instagram following by 20K followers to a total of 90K+ followers. Coordinated press requests and media coverage with 15+ photographers, ensuring extensive event coverage. Launched Live For Live Shows, a virtual concert streaming platform on YouTube. Managed ticket contests and giveaways, increasing audience participation. Produced editorial content for the WordPress website, including show previews, reviews, in-depth features, and interviews. Oversaw accounts payable, ensuring financial accuracy.
PR & Marketing Assistant at KSU School Of Communication Studies
December 31, 2018 - July 16, 2025Developed and executed social media content strategy for the School of Communication Studies at Kent State University, enhancing brand awareness and engagement. Increased visibility through news outreach, regular website updates, and organic blog content. Conducted interviews with faculty and staff to create compelling narratives. Designed visual content and collaborated on marketing plans for university events, ensuring effective promotion and audience engagement.
Editor-In-Chief & Marketing Technologist at Volume Utah
December 31, 2022 - July 16, 2025Oversaw all music and entertainment content for publishing, crafting brand messaging during the first year of startup. Managed and regularly updated the WordPress website, optimizing for user experience and implementing SEO/SEM strategies. Directed social media efforts, growing the audience by over 4K followers in just 10 months. Represented Volume to community stakeholders, building key relationships and strategic partnerships with venues, promoters, and publicists. Developed and led a photographer program, collaborating with 10+ local photographers to provide extensive show coverage across the Intermountain West.
Founder/Copywriter/Journalist at M&M Entertainment LLC
January 1, 2018 - PresentFounder and owner of M&M Entertainment LLC. Provides creative and strategic content services to clients across the music, holistic health, travel/lifestyle, and food industries. Services include personalized video and photo content showcasing businesses, hotels, Airbnbs, restaurants, and travel experiences; published travel guides, wellness articles, reviews, artist interviews, and timely feature stories; and copywriting for press materials, websites, product descriptions, and newsletters. Leverages SEO best practices to enhance visibility and drive audience growth. Clients include Blooming Footprint, The Clean Living Path, Deep Tropics, ECOSYS, EDM.com, MP3 MAG.
Education
B.S. at Kent State University
January 1, 2015 - December 31, 2019B.S. at Kent State University
January 1, 2015 - December 31, 2019Qualifications
Industry Experience
Media & Entertainment, Travel & Hospitality, Education, Professional Services, Non-Profit Organization
Experience Level
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