Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I am a visionary Social Content Manager with experience both in-house and agency-side, specializing in social media, influencer management, and event activation. I love creatively elevating engagement and building strong, genuine communities through thoughtful content and authentic collaborations. With a background working at brands like Gymshark and Edible Beauty, plus running my own social channels and business, I bring a strong mix of strategic insight, creativity, and hands-on experience connecting with audiences across platforms. I'm passionate about learning, adapting to trends, and turning ideas into impactful campaigns that resonate.…I am a visionary Social Content Manager with experience both in-house and agency-side, specializing in social media, influencer management, and event activation. I love creatively elevating engagement and building strong, genuine communities through thoughtful content and authentic collaborations. With a background working at brands like Gymshark and Edible Beauty, plus running my own social channels and business, I bring a strong mix of strategic insight, creativity, and hands-on experience connecting with audiences across platforms. I'm passionate about learning, adapting to trends, and turning ideas into impactful campaigns that resonate.

Emma Cullingford

Social Media Manager, Content Creator, Content Strategist, +2





I am a visionary Social Content Manager with experience both in-house and agency-side, specializing in social media, influencer management, and event activation. I love creatively elevating engagement and building strong, genuine communities through thoughtful content and authentic collaborations. With a background working at brands like Gymshark and Edible Beauty, plus running my own social channels and business, I bring a strong mix of strategic insight, creativity, and hands-on experience connecting with audiences across platforms. I'm passionate about learning, adapting to trends, and turning ideas into impactful campaigns that resonate.…I am a visionary Social Content Manager with experience both in-house and agency-side, specializing in social media, influencer management, and event activation. I love creatively elevating engagement and building strong, genuine communities through thoughtful content and authentic collaborations. With a background working at brands like Gymshark and Edible Beauty, plus running my own social channels and business, I bring a strong mix of strategic insight, creativity, and hands-on experience connecting with audiences across platforms. I'm passionate about learning, adapting to trends, and turning ideas into impactful campaigns that resonate.

Available to hire

I am a visionary Social Content Manager with experience both in-house and agency-side, specializing in social media, influencer management, and event activation. I love creatively elevating engagement and building strong, genuine communities through thoughtful content and authentic collaborations.

With a background working at brands like Gymshark and Edible Beauty, plus running my own social channels and business, I bring a strong mix of strategic insight, creativity, and hands-on experience connecting with audiences across platforms. I’m passionate about learning, adapting to trends, and turning ideas into impactful campaigns that resonate.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Work Experience

Content Manager at Edible Beauty

April 30, 2025 - July 16, 2025

Developed and executed cohesive social media strategies across Instagram, Meta, TikTok, and Pinterest. Managed influencer collaborations and oversaw content production to drive brand awareness and engagement. Delivered performance reporting and analysis to optimize strategy and campaign effectiveness. Collaborated with cross-functional teams to support marketing efforts.

Social Media Specialist at EHPlabs

October 1, 2024 - July 16, 2025

Created and implemented content strategies across multiple channels to align with brand voice and objectives. Experimented with new content formats, planned and produced trending and original content, and fostered community engagement through active interactions.

Freelance Social Media Strategist at Self-employed

July 31, 2023 - July 16, 2025

Developed and executed multi-channel social media strategies for Elfried Samba's personal brand, creating engaging weekly content for LinkedIn and TikTok. Conducted social performance research and trend analysis to inform content approaches and communicated insights through bulletins to internal teams.

Social Content Intern at Gymshark

August 31, 2022 - July 16, 2025

Managed and produced engaging tailored content for channels totaling 8.9M followers. Created original social media campaigns that disrupted and reached large audiences, wrote channel-specific copy, produced presentations for brand moments, offered creative consultation, and managed influencer relationships to build global brand awareness.

Founder and Owner at Emma Customs

May 1, 2020 - Present

Created and sold custom hand-painted shoes and artwork through Instagram and TikTok. Managed content creation, social strategy, client communication, and budget, growing the business rapidly. Analysed social performance and collaborated with influencers to increase reach.

Content Manager at Edible Beauty

April 30, 2025 - July 16, 2025

Develop and execute social media strategy across Instagram, Meta, TikTok, and Pinterest aligning content with brand values and marketing goals. Plan, create, edit, and schedule engaging content to drive brand awareness and engagement. Manage influencer collaborations by identifying creators, negotiating partnerships, and overseeing content deliverables to maximize authenticity. Provide regular reporting and analysis to optimize strategy, and collaborate cross-functionally to support marketing efforts.

Social Media Specialist at EHPlabs

October 31, 2024 - July 16, 2025

Create and implement content strategies across 5 channels and 2 brands aligned with brand voice and objectives to ensure follower growth and engagement. Experiment with new content formats to appeal to varied audiences and differentiate from competitors. Produce content aligned with trends and audience resonance, fostering active community engagement via comments, DMs, and exclusive groups.

Freelance Social Media Strategist

July 31, 2023 - July 16, 2025

Develop and execute multi-channel social media strategies for personal brands ensuring a channel-specific yet cohesive approach. Create engaging weekly content for LinkedIn and TikTok aligned with brand tone and industry affairs. Conduct regular social performance research and trend analysis communicated via internal bulletins.

Social Content Intern at Gymshark

August 31, 2022 - July 16, 2025

Manage and produce tailored content for channels with 8.9M followers, adapting strategies to stay ahead of platform trends and youth culture. Create disruptive social content across all platforms including Instagram, Twitter, TikTok, Facebook, Snapchat, and YouTube. Lead social-first campaigns, including the WTFlex campaign reaching 4.5M people. Write channel-specific copy adopting brand tone and campaign narrative. Act as social media consultant for creative strategy and influencer management.

Founder and Owner at Emma Customs

May 1, 2020 - Present

Created and sold custom hand-painted shoes and artwork via Instagram and TikTok. Managed all content creation, social strategy, client communication, and budgeting. Grew business to 2K+ engaged followers in 3 months, analyzed social performance to optimize growth. Collaborated with influencers to expand reach to approximately 50K new users.