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Hi, I’m Jia Li, a strategic marketing and operations leader with extensive experience in developing integrated marketing strategies and managing multimedia content production. I enjoy mentoring teams and collaborating across departments to achieve powerful brand messaging and enhanced audience engagement. Fluent in both English and Mandarin, I craft compelling messages tailored to diverse audiences. I specialize in leveraging data-driven insights and agile project management methodologies to optimize marketing ROI and streamline operations. With a passion for storytelling through video and social media, I thrive in dynamic environments where creativity meets strategy to deliver impactful results.…Hi, I’m Jia Li, a strategic marketing and operations leader with extensive experience in developing integrated marketing strategies and managing multimedia content production. I enjoy mentoring teams and collaborating across departments to achieve powerful brand messaging and enhanced audience engagement. Fluent in both English and Mandarin, I craft compelling messages tailored to diverse audiences. I specialize in leveraging data-driven insights and agile project management methodologies to optimize marketing ROI and streamline operations. With a passion for storytelling through video and social media, I thrive in dynamic environments where creativity meets strategy to deliver impactful results.

Jia LI

Marketing Strategist, Project Manager, Content Producer, +2

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Hi, I’m Jia Li, a strategic marketing and operations leader with extensive experience in developing integrated marketing strategies and managing multimedia content production. I enjoy mentoring teams and collaborating across departments to achieve powerful brand messaging and enhanced audience engagement. Fluent in both English and Mandarin, I craft compelling messages tailored to diverse audiences. I specialize in leveraging data-driven insights and agile project management methodologies to optimize marketing ROI and streamline operations. With a passion for storytelling through video and social media, I thrive in dynamic environments where creativity meets strategy to deliver impactful results.…Hi, I’m Jia Li, a strategic marketing and operations leader with extensive experience in developing integrated marketing strategies and managing multimedia content production. I enjoy mentoring teams and collaborating across departments to achieve powerful brand messaging and enhanced audience engagement. Fluent in both English and Mandarin, I craft compelling messages tailored to diverse audiences. I specialize in leveraging data-driven insights and agile project management methodologies to optimize marketing ROI and streamline operations. With a passion for storytelling through video and social media, I thrive in dynamic environments where creativity meets strategy to deliver impactful results.

Available to hire

Hi, I’m Jia Li, a strategic marketing and operations leader with extensive experience in developing integrated marketing strategies and managing multimedia content production. I enjoy mentoring teams and collaborating across departments to achieve powerful brand messaging and enhanced audience engagement. Fluent in both English and Mandarin, I craft compelling messages tailored to diverse audiences.

I specialize in leveraging data-driven insights and agile project management methodologies to optimize marketing ROI and streamline operations. With a passion for storytelling through video and social media, I thrive in dynamic environments where creativity meets strategy to deliver impactful results.

Skills

Experience Level

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Marketing Manager at EV.com

November 30, 2024 - July 16, 2025

Developed integrated marketing and operational strategies that enhanced brand awareness and audience engagement. Led a team of marketing specialists; established standard operating procedures and delivered training to support performance goals. Produced engaging multimedia content—including graphics, videos, and interactive posts—to support integrated campaign objectives. Planned and executed organic and paid social campaigns on LinkedIn, Facebook, Instagram, and TikTok; fostered daily community engagement. Collaborated with cross-functional teams to integrate marketing operations and ensure cohesive customer experiences. Leveraged Hootsuite, Meta Business Suite and Google Analytics to monitor traffic, leads, and engagement; delivered actionable insights and continuous-improvement plans.

Communication Coordinator at Canada China Business Council

December 31, 2022 - July 16, 2025

Supported digital outreach strategies for high-profile events, including social media and email campaigns. Crafted and proofread press releases, presentation decks, reports, and social media posts to align with brand messaging.

Video Specialist at Humber College

April 30, 2022 - July 16, 2025

Created educational video content in partnership with faculty and cross-functional teams to align with communication goals. Applied project management practices to streamline production workflows and meet delivery targets.

Public Relations & Reporter at Fairchild Television

April 30, 2016 - July 16, 2025

Coordinated multi-channel event communications to drive visibility for Fairchild Media Group. Produced and edited a weekly Mandarin-language TV program, managing interviews, filming and final delivery.

Founder & Video Producer at LJ Visual Studio

April 1, 2016 - Present

Produced client-focused video content to support marketing objectives and enhance online engagement.

Producer at Guangdong Radio and Television

June 30, 2015 - July 16, 2025

Led news programming strategy and production, achieving top-rated viewership. Developed partnerships with provincial stations to expand audience reach.