Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I am a strategic and data-driven digital marketer with over five years of experience specializing in paid media, lead generation, and full-funnel B2B strategies. I have a knack for managing multi-channel campaigns across platforms like Meta, Google, and LinkedIn, and I’m passionate about building high-performing ABM workflows and leveraging HubSpot to enhance segmentation, dashboards, and automation. I enjoy aligning marketing efforts closely with revenue goals and collaborating with sales teams to maximize results. I thrive in performance marketing environments where scalability and revenue generation are key. I’m always eager to innovate and optimize campaigns—from running A/B tests to developing automated sales workflows—ensuring my strategies not only attract leads but convert them efficiently. Building impactful marketing funnels and creative assets is something I genuinely enjoy, and I look forward to contributing my skills and experience to new challenges and teams.…I am a strategic and data-driven digital marketer with over five years of experience specializing in paid media, lead generation, and full-funnel B2B strategies. I have a knack for managing multi-channel campaigns across platforms like Meta, Google, and LinkedIn, and I’m passionate about building high-performing ABM workflows and leveraging HubSpot to enhance segmentation, dashboards, and automation. I enjoy aligning marketing efforts closely with revenue goals and collaborating with sales teams to maximize results. I thrive in performance marketing environments where scalability and revenue generation are key. I’m always eager to innovate and optimize campaigns—from running A/B tests to developing automated sales workflows—ensuring my strategies not only attract leads but convert them efficiently. Building impactful marketing funnels and creative assets is something I genuinely enjoy, and I look forward to contributing my skills and experience to new challenges and teams.

Maria Marafante

Social Media Manager, Copywriter, Content Creator, +4





I am a strategic and data-driven digital marketer with over five years of experience specializing in paid media, lead generation, and full-funnel B2B strategies. I have a knack for managing multi-channel campaigns across platforms like Meta, Google, and LinkedIn, and I’m passionate about building high-performing ABM workflows and leveraging HubSpot to enhance segmentation, dashboards, and automation. I enjoy aligning marketing efforts closely with revenue goals and collaborating with sales teams to maximize results. I thrive in performance marketing environments where scalability and revenue generation are key. I’m always eager to innovate and optimize campaigns—from running A/B tests to developing automated sales workflows—ensuring my strategies not only attract leads but convert them efficiently. Building impactful marketing funnels and creative assets is something I genuinely enjoy, and I look forward to contributing my skills and experience to new challenges and teams.…I am a strategic and data-driven digital marketer with over five years of experience specializing in paid media, lead generation, and full-funnel B2B strategies. I have a knack for managing multi-channel campaigns across platforms like Meta, Google, and LinkedIn, and I’m passionate about building high-performing ABM workflows and leveraging HubSpot to enhance segmentation, dashboards, and automation. I enjoy aligning marketing efforts closely with revenue goals and collaborating with sales teams to maximize results. I thrive in performance marketing environments where scalability and revenue generation are key. I’m always eager to innovate and optimize campaigns—from running A/B tests to developing automated sales workflows—ensuring my strategies not only attract leads but convert them efficiently. Building impactful marketing funnels and creative assets is something I genuinely enjoy, and I look forward to contributing my skills and experience to new challenges and teams.

Available to hire

I am a strategic and data-driven digital marketer with over five years of experience specializing in paid media, lead generation, and full-funnel B2B strategies. I have a knack for managing multi-channel campaigns across platforms like Meta, Google, and LinkedIn, and I’m passionate about building high-performing ABM workflows and leveraging HubSpot to enhance segmentation, dashboards, and automation. I enjoy aligning marketing efforts closely with revenue goals and collaborating with sales teams to maximize results.

I thrive in performance marketing environments where scalability and revenue generation are key. I’m always eager to innovate and optimize campaigns—from running A/B tests to developing automated sales workflows—ensuring my strategies not only attract leads but convert them efficiently. Building impactful marketing funnels and creative assets is something I genuinely enjoy, and I look forward to contributing my skills and experience to new challenges and teams.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Portuguese

Advanced

Work Experience

Founder & Marketing Manager at English With Maria School

August 1, 2020 - Present

Planning, creation, and management of strategic content for social media, focused on engagement and conversion. Development and optimization of paid traffic campaigns (Meta Ads and Google Ads), including performance and ROI analysis. Full social media management (planning, execution, and monitoring). Persuasive writing (copywriting) for ads, sales pages, and lead/client communications. Active and qualified prospecting of new clients through digital channels. Lead handling and nurturing using sales funnel strategies. Commercial management: sales pipeline control, contract closing, and performance tracking. Development of new digital products (mentorships, conversation trainings, e-books, single lessons, etc.), from concept to launch.

Social Media Manager at LC CARS

March 31, 2022 - July 16, 2025

Developed and executed content strategies to promote LC Cars' brand and vehicle inventory across Instagram and Facebook. Increased follower engagement by creating dynamic posts, Reels, and Stories showcasing car features, promotions, and testimonials. Designed and scheduled content using tools like Canva and Meta Business Suite. Responded to messages and comments, converting leads into potential buyers. Collaborated with the sales team to align marketing efforts with monthly promotions. Tracked performance metrics and adjusted strategy based on insights and trends.

Office Assistant at Colégio GGE - Boa Viagem

July 31, 2021 - July 16, 2025

Handled general administrative office tasks, ensuring smooth daily operations. Planned and organized academic activities aligned with educational goals. Supported the lead teacher in both classroom management and instructional tasks.

Marketing Assistant – E-commerce & Social Media (Remote) at Ferreira Costa – Brazil’s Leading Home & Construction Retailer

March 1, 2023 - July 22, 2025

Collaborated on website improvements to enhance user experience and boost conversions during key campaigns including Black Friday. Significantly increased product visibility and sales through SEO optimization and strategic product placement. Led social media content planning and engagement strategies driving steady organic growth across platforms. Utilized data to plan and execute digital ads (Meta Ads and Google Ads) achieving strong ROAS.

Founder – Communication Consultant (Remote) at Freelance | European countries

June 1, 2022 - July 22, 2025

Helped European adults prepare for job interviews in English by delivering tailored training on personal branding, language confidence, and storytelling. Applied advanced communication techniques and digital presentation strategies effectively to build client confidence.

Social Media Specialist at LC CARS

December 31, 2019 - July 22, 2025

Revamped brand voice across multiple platforms and launched targeted campaigns to drive higher lead quality and local awareness. Launched initiatives that improved social engagement and helped rebrand the company’s social media strategy, resulting in increased customer engagement and conversion rates.

Social Media Intern at Ferreira Costa – Recife, Brazil

December 31, 2018 - July 22, 2025

Provided administrative and academic support across school departments and assisted in organizing academic activities to ensure smooth daily operations.

Marketing Manager at LifeLong Nutri – Global Health Brand

January 1, 2020 - Present

Led the brand’s digital presence with a strong focus on Meta Ads, influencer campaigns, and conversion rate optimization strategies. Boosted online sales significantly after auditing and rebranding the company’s social media strategy. Guided the marketing team with a new content direction that led to higher customer engagement and conversion. Managed e-commerce launches and seasonal promotional campaigns.

Marketing Specialist & E-commerce Growth Manager at Long Life Nutri

January 1, 2025 - Present

Planned and executed paid ad campaigns across Meta and Google with ROAS focus. Aligned weekly marketing execution with business and sales goals to support online sales growth. Coordinated with designers to deliver creative assets for Instagram and paid ads. Managed product launches and landing pages, tracked performance metrics, and adjusted media spend based on data. Oversaw CRM segmentation and messaging aligned to funnel stage.

Founder & Head of Marketing at English with Maria School

January 1, 2020 - Present

Created and optimized multi-channel campaigns (Google, Meta) to attract high-ticket students in Europe. Implemented automated sales workflows and CRM segmentation in HubSpot and WhatsApp Business API. Managed organic and paid marketing to generate weekly leads with CAC < R$70. Collaborated with freelance editors and designers to deliver impactful sales materials, funnels, and landing pages. Ran A/B testing on creative and messaging to boost conversions and CTR.

Social Media Manager at LC CARS

March 31, 2022 - July 26, 2025

Drove paid ad strategy across Meta platforms, achieving high-conversion campaigns for luxury car sales. Aligned marketing actions with sales team to ensure consistent messaging across digital touchpoints. Managed CRM and inbound lead qualification through WhatsApp.

Office Assistant at GGE School

July 31, 2021 - July 26, 2025

Provided administrative and academic support across school departments. Assisted the marketing team in campaign coordination and email communication.