Ed Wroblewski
I am a user centred designer with over 15 years experience across a variety of sectors, ranging from start-ups and established companies to public services.
About
I am a user centred designer with over 15 years experience across a variety of sectors, ranging from start-ups and established companies to public services. I specialize in creating user flows, sketching out features, and developing and iterating clickable prototypes. With a background in visual design, I have a well-rounded skillset to create low and high fidelity concepts.
I thrive in multi-disciplinary teams and am always the voice of the user, distilling complex requirements to their simplest form. I adopt user-centred design approaches that delight users and create value in products and services.
- 11 years' experience
- Joined July 2025
Industry experience
- Government
- Financial Services
- Software & Internet
- Professional Services
- Consumer Goods
More experts in Brighton, United Kingdom
Work experience· 12 roles
Designed a new service to allow users or partners of Child Benefit claimants to have their High Income Child Benefit Charge collected through PAYE earnings. Managed an extremely complex and media-attracted project by working in a cross-disciplinary team from Discovery through Beta. Championed the GDS Service Standard, challenged complex technical and stakeholder requirements, and explored generative AI using Pega Blueprint for dynamic content and personalized user testing scenarios.
Lead designer for a new native app for the Department for Transport, recording road collision information for forensic investigation units. Conducted observational studies and interviews to understand pain points, designed bespoke UI systems in Sketch and Figma following .GOV Design System principles, and developed features utilizing native tablet functionality. Validated user needs through testing and provided mentorship to junior designers.
Worked on UX enhancements for Book a Driving Test service, redesigning the calendar picker to help users find available test slots amid Covid backlog. Created initial designs with Sketch and Invision and collaborated with user research to identify preferred design options. Produced development specifications.
Education
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