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Hi, I'm Jhoana Ospina Castaño, a social communicator currently pursuing a Master's in Digital Marketing. I have experience in the digital and editorial industries, specializing in creating and optimizing content for various online and offline platforms. I enjoy crafting valuable content that helps achieve business goals and engaging audiences through strategic marketing channels. I am proficient in tools like HubSpot, Google Analytics, and RD Station, and I have a strong interest in digital marketing where I can contribute with strategic thinking, teamwork, and results orientation to help organizations succeed in their marketing efforts.…Hi, I'm Jhoana Ospina Castaño, a social communicator currently pursuing a Master's in Digital Marketing. I have experience in the digital and editorial industries, specializing in creating and optimizing content for various online and offline platforms. I enjoy crafting valuable content that helps achieve business goals and engaging audiences through strategic marketing channels. I am proficient in tools like HubSpot, Google Analytics, and RD Station, and I have a strong interest in digital marketing where I can contribute with strategic thinking, teamwork, and results orientation to help organizations succeed in their marketing efforts.

Jhoana Ospina Castaño

Copywriter, Content Producer, Content Creator, +2

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Hi, I'm Jhoana Ospina Castaño, a social communicator currently pursuing a Master's in Digital Marketing. I have experience in the digital and editorial industries, specializing in creating and optimizing content for various online and offline platforms. I enjoy crafting valuable content that helps achieve business goals and engaging audiences through strategic marketing channels. I am proficient in tools like HubSpot, Google Analytics, and RD Station, and I have a strong interest in digital marketing where I can contribute with strategic thinking, teamwork, and results orientation to help organizations succeed in their marketing efforts.…Hi, I'm Jhoana Ospina Castaño, a social communicator currently pursuing a Master's in Digital Marketing. I have experience in the digital and editorial industries, specializing in creating and optimizing content for various online and offline platforms. I enjoy crafting valuable content that helps achieve business goals and engaging audiences through strategic marketing channels. I am proficient in tools like HubSpot, Google Analytics, and RD Station, and I have a strong interest in digital marketing where I can contribute with strategic thinking, teamwork, and results orientation to help organizations succeed in their marketing efforts.

Available to hire

Hi, I’m Jhoana Ospina Castaño, a social communicator currently pursuing a Master’s in Digital Marketing. I have experience in the digital and editorial industries, specializing in creating and optimizing content for various online and offline platforms. I enjoy crafting valuable content that helps achieve business goals and engaging audiences through strategic marketing channels.

I am proficient in tools like HubSpot, Google Analytics, and RD Station, and I have a strong interest in digital marketing where I can contribute with strategic thinking, teamwork, and results orientation to help organizations succeed in their marketing efforts.

Skills

Experience Level

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Intermediate

Work Experience

Especialista en marketing de contenidos at Bike2Web

October 31, 2024 - July 16, 2025

Proposed and executed the content calendar for various communication channels. Created content for graphical pieces and translated marketing needs into targeted content for the design team. Researched digital marketing and technology trends to propose relevant content and understood the target audience to meet business objectives.

Redactora de contenidos at H2A Group

February 28, 2023 - July 16, 2025

Generated and optimized digital content across blogs, emails, social media, and websites for SEO positioning. Defined inbound marketing strategies including landing pages, ebooks, newspapers, and automated workflows using HubSpot, RD Station, and Clientify. Evaluated and monitored SEO campaign performance through Google Analytics and Data Studio, achieving increased conversion rates and improved website rankings.

Community Manager at Insocialmedia

December 31, 2020 - July 16, 2025

Planned and executed digital content strategies for social media tailored to each brand's objectives. Analyzed campaign results to optimize processes and maintain or improve target achievements, successfully acquiring 150 new users in two weeks for a client’s Instagram launch.

Copywriter at Corporación El Megáfono

December 31, 2020 - July 16, 2025

Created creative content for digital and physical media including articles, newsletters, advertisements, and social media. Ensured quality, value, grammar, and originality of contents. Supervised the quality of photography, graphics, editing, and layout for press publications, contributing to improved local newspaper positioning through valuable community-involved content.