Available to hire
Hi, I’m Zakariya Kaal, a vision-driven Digital Marketing Project Manager with a passion for leading cross-functional teams and delivering data-driven strategies. I have a strong background in leveraging cutting-edge technologies like Generative AI and predictive analytics to optimize performance and drive meaningful business growth across various industries.
I enjoy bridging the gap between creative innovation and business development, working hands-on to execute campaigns that resonate with diverse audiences worldwide. Fluent in English, Arabic, and French, I love mentoring teams and fostering a culture of digital excellence. I’m always excited to explore new ways to innovate and elevate marketing efforts.
Skills
Experience Level
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Arabic
Fluent
French
Advanced
Work Experience
Business Development and Digital Marketing Manager at IPSCO, Malta
August 1, 2023 - PresentNavigated complex international health regulations to establish strategic global partnerships with leading pharmaceutical companies and healthcare systems. Utilized AI-driven market analysis tools to identify and collaborate with pharmaceutical manufacturers, optimizing product sourcing and distribution channels. Established rigorous quality assurance protocols to guarantee the safety and effectiveness of distributed medications. Demonstrated a strong understanding of pharmaceutical industry operations, including product development, marketing, and sales.
Digital Marketing Project Manager at Sandoz, Montréal, QC
July 31, 2023 - July 16, 2025Increased HCP email engagement by 25% and click-through rates by 5% through targeted B2B email marketing strategies. Led production for over 4 major email campaigns, collaborating with agencies and stakeholders to define KPIs and exceed performance targets. Analyzed campaign performance to establish internal benchmarks, identifying opportunities that led to a 35% improvement in marketing ROI. Mentored a cross-functional team of 12 on digital best practices, improving overall team productivity and campaign effectiveness. Grew website leads by 65% by overseeing content development, SEO strategy, and new database integrations.
Digital Marketing Specialist at Crystal Creative, Toronto, ON
November 1, 2022 - July 16, 2025Directed B2B and B2C client marketing campaigns from initial planning through to execution and optimization. Executed cross-channel marketing and advertising campaigns using Google Ads, Facebook Ads, and email marketing. Led a team in developing new data-driven marketing strategies in collaboration with senior leadership. Reduced lead acquisition costs by 80% by developing and presenting clear, effective marketing strategy pitches. Developed and implemented A/B and multivariate testing roadmaps to optimize client websites.
Business Development and Digital Marketing Manager at IPSCO
August 1, 2023 - PresentNavigated complex international health regulations to establish strategic global partnerships with leading pharmaceutical companies and healthcare systems. Utilized AI-driven market analysis tools to identify and collaborate with pharmaceutical manufacturers, optimizing product sourcing and distribution channels. Established rigorous quality assurance protocols to guarantee the safety and effectiveness of distributed medications. Demonstrated a strong understanding of pharmaceutical industry operations, including product development, marketing, and sales.
Digital Marketing Project Manager at Sandoz
July 31, 2023 - July 27, 2025Increased HCP email engagement by 25% and click-through rates by 5% through targeted B2B email marketing strategies. Led production for over 4 major email campaigns, collaborating with agencies and stakeholders to define KPIs and exceed performance targets. Analyzed campaign performance to establish internal benchmarks, identifying opportunities that led to a 35% improvement in marketing ROI. Mentored a cross-functional team of 12 on digital best practices, improving overall team productivity and campaign effectiveness. Grew website leads by 65% by overseeing content development, SEO strategy, and new database integrations.
Digital Marketing Specialist at Crystal Creative
November 1, 2022 - July 27, 2025Directed B2B and B2C client marketing campaigns from initial planning through to execution and optimization. Executed cross-channel marketing and advertising campaigns using Google Ads, Facebook Ads, and email marketing. Led a team in developing new data-driven marketing strategies in collaboration with senior leadership. Reduced lead acquisition costs by 80% by developing and presenting clear, effective marketing strategy pitches. Developed and implemented A/B and multivariate testing roadmaps to optimize client websites.
Education
Qualifications
Digital Marketing
January 1, 2020 - December 31, 2020META Digital Marketing
January 1, 2020 - December 31, 2020E-MAIL Marketing
January 1, 2020 - December 31, 2020Prompt Engineering Specialization
January 1, 2020 - December 31, 2020AI Product Manager Professional Certificate
January 1, 2020 - December 31, 2020Digital Marketing
January 1, 2020 - December 31, 2020META Digital Marketing
January 1, 2020 - December 31, 2020E-MAIL Marketing
January 1, 2020 - December 31, 2020Prompt Engineering Specialization
January 1, 2022 - December 31, 2022AI Product Manager Professional Certificate
January 1, 2022 - December 31, 2022Industry Experience
Healthcare, Life Sciences, Manufacturing, Professional Services
Skills
Experience Level
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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