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Hi! I'm Marcela, a results-driven marketing professional with 15 years of experience in brand management, campaign development, and social media strategy. I have a strong passion for using data and analytics to drive performance and decision-making, helping brands grow and engage with their audiences more effectively. I love combining my interests in fashion and storytelling with strategic planning to create impactful marketing campaigns. Over the years, I've had the pleasure of mentoring emerging fashion brands, working closely with influencers, and managing social media platforms to boost engagement and improve ROI. I'm always eager to learn and improve, especially in areas like digital marketing and data-driven strategy, to help brands tell their stories in the most compelling and authentic way.…Hi! I'm Marcela, a results-driven marketing professional with 15 years of experience in brand management, campaign development, and social media strategy. I have a strong passion for using data and analytics to drive performance and decision-making, helping brands grow and engage with their audiences more effectively. I love combining my interests in fashion and storytelling with strategic planning to create impactful marketing campaigns. Over the years, I've had the pleasure of mentoring emerging fashion brands, working closely with influencers, and managing social media platforms to boost engagement and improve ROI. I'm always eager to learn and improve, especially in areas like digital marketing and data-driven strategy, to help brands tell their stories in the most compelling and authentic way.

Marcela Nasser

Creative Director, Marketing Strategist, Content Strategist, +2

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Hi! I'm Marcela, a results-driven marketing professional with 15 years of experience in brand management, campaign development, and social media strategy. I have a strong passion for using data and analytics to drive performance and decision-making, helping brands grow and engage with their audiences more effectively. I love combining my interests in fashion and storytelling with strategic planning to create impactful marketing campaigns. Over the years, I've had the pleasure of mentoring emerging fashion brands, working closely with influencers, and managing social media platforms to boost engagement and improve ROI. I'm always eager to learn and improve, especially in areas like digital marketing and data-driven strategy, to help brands tell their stories in the most compelling and authentic way.…Hi! I'm Marcela, a results-driven marketing professional with 15 years of experience in brand management, campaign development, and social media strategy. I have a strong passion for using data and analytics to drive performance and decision-making, helping brands grow and engage with their audiences more effectively. I love combining my interests in fashion and storytelling with strategic planning to create impactful marketing campaigns. Over the years, I've had the pleasure of mentoring emerging fashion brands, working closely with influencers, and managing social media platforms to boost engagement and improve ROI. I'm always eager to learn and improve, especially in areas like digital marketing and data-driven strategy, to help brands tell their stories in the most compelling and authentic way.

Available to hire

Hi! I’m Marcela, a results-driven marketing professional with 15 years of experience in brand management, campaign development, and social media strategy. I have a strong passion for using data and analytics to drive performance and decision-making, helping brands grow and engage with their audiences more effectively. I love combining my interests in fashion and storytelling with strategic planning to create impactful marketing campaigns.

Over the years, I’ve had the pleasure of mentoring emerging fashion brands, working closely with influencers, and managing social media platforms to boost engagement and improve ROI. I’m always eager to learn and improve, especially in areas like digital marketing and data-driven strategy, to help brands tell their stories in the most compelling and authentic way.

Skills

Experience Level

Expert

Intermediate

Intermediate

Intermediate

Beginner

Beginner

Language

Portuguese

Fluent

English

Intermediate

Work Experience

Founder & Creative Director at Maramar Brasil

December 31, 2022 - July 16, 2025

Developed full brand collections and planned marketing campaigns across digital channels. Managed social media platforms using analytics to track post performance, leading to a 40% growth in Instagram followers within 12 months. Collaborated with influencers and suppliers, using performance data to evaluate partnerships and improve ROI on marketing efforts. Used Google Analytics to monitor website traffic, adjust content strategy, and improve conversion rates.

Founder & Marketing Mentor at Dream Mentoring

January 1, 2022 - Present

Created and managed a mentoring program for emerging fashion brands, guiding clients through collection development, sourcing, and brand strategy using audience and trend analysis. Utilized Instagram Insights and Google Analytics to help clients measure engagement and refine content strategies, leading to a 25% increase in audience interaction on average. Conducted workshops on using data for marketing decisions.

Social Media Specialist at Cravo & Canela Confeitaria

December 31, 2015 - July 16, 2025

Designed and executed seasonal campaigns, tracking results through engagement metrics to guide campaign adjustments. Created and managed daily posts, leading to increased brand visibility and customer engagement.