I’m Jaime de la Torre, a creative designer specializing in branding, packaging, illustration, and UX/UI. With more than four years of experience as a freelancer and currently working as a Creative Designer at LACIA, I focus on building visual strategies that blend creativity, functionality, and technology to deliver memorable and effective solutions. My academic background includes a double Bachelor’s degree in Business Administration and Computer Science from Endicott College, along with advanced training in graphic, web, and product design. I'm passionate about crafting intuitive user experiences and innovative brand identities, while integrating AI tools to enhance the creative process.

Jaime de la Torre

I’m Jaime de la Torre, a creative designer specializing in branding, packaging, illustration, and UX/UI. With more than four years of experience as a freelancer and currently working as a Creative Designer at LACIA, I focus on building visual strategies that blend creativity, functionality, and technology to deliver memorable and effective solutions. My academic background includes a double Bachelor’s degree in Business Administration and Computer Science from Endicott College, along with advanced training in graphic, web, and product design. I'm passionate about crafting intuitive user experiences and innovative brand identities, while integrating AI tools to enhance the creative process.

Available to hire

I’m Jaime de la Torre, a creative designer specializing in branding, packaging, illustration, and UX/UI. With more than four years of experience as a freelancer and currently working as a Creative Designer at LACIA, I focus on building visual strategies that blend creativity, functionality, and technology to deliver memorable and effective solutions.

My academic background includes a double Bachelor’s degree in Business Administration and Computer Science from Endicott College, along with advanced training in graphic, web, and product design. I’m passionate about crafting intuitive user experiences and innovative brand identities, while integrating AI tools to enhance the creative process.

See more

Experience Level

Expert
Expert
Expert
Expert
Intermediate
Intermediate

Language

English
Fluent
Spanish; Castilian
Fluent

Work Experience

Product Designer at Game Home
May 31, 2023 - July 16, 2025
Responsible for the development of branding and UX/UI design for PS EMU, an Android retro console emulator app. Defined information architecture, designed intuitive user flows and visually appealing interfaces focused on the gamer experience. Actively collaborated with developers and users through iterative testing to optimize usability and app performance across multiple devices.
IT Project Manager at Second World Games
October 1, 2022 - July 16, 2025
Led planning, coordination, and execution of technology projects for video game development. Managed multidisciplinary teams, established timelines, priorities, and ensured on-time delivery of functional versions. Implemented agile methodologies (Scrum) to enhance productivity and communication among developers, designers, and stakeholders.
Creative Designer at LACIA Branding & Packaging Agency
April 1, 2024 - Present
Developed complete visual identities for FMCG brands, including naming, logo design, graphic universes, and innovative packaging systems. Designed digital experiences (UX/UI) with web interfaces and interactive prototypes using Figma. Collaborated with web development teams, integrated AI tools like MidJourney, Firefly, and ChatGPT to enhance creativity, and supported product photo sessions in professional studios.
Brand & Web Designer at Freelance
January 1, 2023 - Present
Specialized in branding and web design with over three years’ experience creating brands via logos, visual identity, illustration, and packaging across various sectors. Developed user-focused websites utilizing Figma, Webflow, and WordPress while collaborating with developers when required. Incorporated AI tools such as MidJourney and ChatGPT to streamline creative processes and generate impactful visual proposals.
Product Designer at Game Home
May 31, 2023 - July 16, 2025
Responsible for development of branding and UX/UI design for PS EMU, an Android app emulating retro consoles. Defined information architecture, crafted intuitive user flows, and designed an engaging visual interface focused on gamers. Collaborated with developers and users in iterative testing to optimize usability and app performance across devices.
IT Project Manager at Second World Games
October 31, 2022 - July 16, 2025
Led planning, coordination, and execution of technology projects related to video game development. Managed cross-disciplinary teams, set schedules and priorities, ensured timely delivery of functional versions, and implemented agile Scrum methodologies to boost productivity and communication between developers, designers, and stakeholders.
Creative Designer at LACIA Branding & Packaging Agency
April 1, 2024 - Present
Develop complete visual identities for consumer brands including naming, logo design, graphic universes, and innovative packaging systems. Design digital experiences (UX/UI) with web interfaces and interactive prototypes using Figma. Collaborate with web development teams and use AI tools such as MidJourney, Firefly, and ChatGPT to enhance creativity. Support professional product photography sessions.
Brand & Web Designer at Autónomo (Freelance)
January 1, 2023 - Present
Specialize in branding and web design to create distinctive brand personalities through logos, visual identities, illustrations, and packaging across various sectors. Develop user-centered UX/UI websites using Figma, Webflow, and WordPress. Collaborate with developers and integrate AI tools like MidJourney and ChatGPT to speed up the creative process and produce impactful visual proposals.
Product Designer at Game Home
May 31, 2023 - July 16, 2025
Developed branding and UX/UI design for PS EMU, an Android retro console emulator app. Defined information architecture, designed user flows and attractive visual interface focused on the gamer experience. Collaborated actively with developers and users via iterative testing to enhance usability and performance across devices.
IT Project Manager at Second World Games
October 31, 2022 - July 16, 2025
Led planning, coordination, and execution of tech projects for videogame development. Managed multidisciplinary teams, set schedules and priorities, ensured timely delivery of functional versions. Implemented agile methodologies (Scrum) to optimize productivity and communication between developers, designers, and stakeholders.
Creative Designer at LACIA Branding & Packaging Agency
April 1, 2024 - Present
Created complete visual identities including naming, logos, graphic universes, and innovative packaging systems for consumer brands. Participated in digital experience design (UX/UI) via Figma and interactive prototypes. Collaborated with web development teams and integrated AI tools like MidJourney, Firefly, and ChatGPT to enrich the creative process. Supported professional product photography sessions.
Brand & Web Designer at Freelance
January 1, 2023 - Present
Specialized in branding and web design with over three years of experience creating personality-rich brands via logos, visual identity, illustration, and packaging across various sectors. Developed user-centered websites using Figma, Webflow, and WordPress, collaborating with developers as needed. Leveraged AI tools MidJourney and ChatGPT for efficient and impactful creative workflows.

Education

Bachelor of Business Administration at Endicott College
January 1, 2016 - December 31, 2021
Bachelor of Business Administration at Endicott College - Boston
January 1, 2016 - December 31, 2021
Bachelor of Business Administration at Endicott College
January 1, 2016 - December 31, 2021

Qualifications

Master de Diseño Gráfico y Diseño Web en Front End
January 1, 2023 - December 31, 2024
Masters Degree Product Design
January 1, 2022 - December 31, 2023
Master de Diseño Gráfico y Diseño Web en Front End
January 1, 2023 - December 31, 2024
Masters Degree Product Design
January 1, 2022 - December 31, 2023
Master de Diseño Gráfico y Diseño Web en Front End
January 1, 2023 - December 31, 2024
Masters Degree Product Design
January 1, 2022 - December 31, 2023

Industry Experience

Consumer Goods, Retail, Gaming, Software & Internet, Media & Entertainment