client

Objective:
Increase The Sandoichis’ social media visibility, driving awareness and engagement as the brand launched in Walmart.
Process:
● Research & Insight Gathering:
I began by analyzing trends in the collectibles space, identifying popular themes and formats that resonated with the target demographic. My key insight was that audiences loved immersive
experiences, and collectibles had a strong online community presence, particularly on TikTok and Instagram. I leveraged this data to shape a content and communications strategy that focused
on viral trends and influencer marketing to maximize reach and interaction.
● Stakeholder Collaboration:
Communication with product and sales teams was crucial here to ensure content aligned with the brand’s tone and product positioning. We made sure our messaging was fun, lighthearted, and
in line with the collectible culture. Regular stakeholder updates allowed us to pivot quickly based on sales and early content performance, refining our approach based on data.
● Content Strategy & Execution:
I developed a range of social media strategies that aligned with our new brand pillars and tone of voice. This approach enabled us to create content that reflected the fun and playful nature of the
brand, such as unboxing videos, behind-the-scenes moments, and influencer-led content that showcased the products in real-life settings. To amplify this engagement, I also incorporated
user-generated content, encouraging our fans to share their own experiences with The Sandoichis.
I ensured that our messaging remained consistent and on-brand across all platforms, tailoring tone and style to each medium. For example, Instagram Stories, TikTok challenges, and Instagram
polls were used to foster a sense of community and enhance audience interaction, creating an ongoing dialogue between the brand and its followers.
● Creative Execution:
I introduced playful, meme-inspired content, tapping into the viral nature of the brand’s audience. User-generated content played a big role in this campaign, encouraging customers to share
their experiences and opinions.

Visual examples of final content aligned with our proposed strategy.