I am a graphic designer with over 20 years of varied experience blending creativity and technical expertise. I enjoy partnering with my clients to create distinctive branding and compelling, on-trend visual communications that truly connect with their audiences. I'm known for being a positive, intuitive problem solver who always delivers polished work on time and loves to go the extra mile. My career has included freelance work, collaborating with diverse clients, and roles where I conducted trend research, designed marketing collateral, created digital illustrations, managed websites, and produced 3D product visuals and packaging. I’m passionate about combining strategy with design to help brands tell their unique stories effectively.

Susan Cumming

I am a graphic designer with over 20 years of varied experience blending creativity and technical expertise. I enjoy partnering with my clients to create distinctive branding and compelling, on-trend visual communications that truly connect with their audiences. I'm known for being a positive, intuitive problem solver who always delivers polished work on time and loves to go the extra mile. My career has included freelance work, collaborating with diverse clients, and roles where I conducted trend research, designed marketing collateral, created digital illustrations, managed websites, and produced 3D product visuals and packaging. I’m passionate about combining strategy with design to help brands tell their unique stories effectively.

Available to hire

I am a graphic designer with over 20 years of varied experience blending creativity and technical expertise. I enjoy partnering with my clients to create distinctive branding and compelling, on-trend visual communications that truly connect with their audiences. I’m known for being a positive, intuitive problem solver who always delivers polished work on time and loves to go the extra mile.

My career has included freelance work, collaborating with diverse clients, and roles where I conducted trend research, designed marketing collateral, created digital illustrations, managed websites, and produced 3D product visuals and packaging. I’m passionate about combining strategy with design to help brands tell their unique stories effectively.

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Work Experience

Self-Employed Freelance Graphic Designer at Stellar Advertising
January 1, 2014 - Present
Responsible for trend and competitor research, branding and style guides, marketing collateral both print and online, HTML banners, animation, social media management, e-mailers, Wordpress website navigation and design, digital illustration, 3D product visuals, packaging, photographic styling and retouching, design and layout of educational manuals, product range development, and copy writing. Worked with diverse clients including Armis, Optomise, Zoëlife, and many others.
Graphic Artist at International Trend Institute
December 31, 2013 - July 16, 2025
Performed trend and competitor research, branding and style guides, moodboard and product trend boards, presentations, liaising with product houses, directing photoshoots, photographic styling and retouching, and website look and feel and navigation.
Graphic Artist at Zoëlife NGO
December 31, 2012 - July 16, 2025
Illustration for all ages of people, objects, and food; design of flip charts, training manuals, pull-up banners, and brochures; liaising with health workers.
Graphic Designer at Jonsson Workwear
December 31, 2004 - July 16, 2025
Created signage, stationery, adverts, flyers; sales decks; virtual store layout and product images; technical garment drawings; factory spec and directions sheets; photographing uniform ranges.
Graphic Artist at Lamberti Creative
December 31, 2011 - July 16, 2025
Developed branding and style guides, marketing collateral (print and online), brochures, catalogues, billboards, social media, e-mailers, website look and feel and navigation, 3D product visuals, magazine articles (copywriting and research), interactive presentations, directed photoshoots, photographic styling and retouching, catalogue design and layout, product range development, and liaised with clients and production houses.
Graphic Designer & Production Operations Manager at Character UK
December 31, 2003 - July 16, 2025
Designed licensed and unlicensed giftware, packaging, 3D product concept images; managed concept to pre-production sample; developed marketing tools including presentations and catalogues; licensee liaison.
Graphic Designer & Assistant Manager at PIP Printing
December 31, 2002 - July 16, 2025
Designed logos and business stationery; managed repro and print for all clients; created brochures, adverts, flyers, menus; liaised with clients and shop customers; managed digital print-runs.
Finishing Artist at Dynamo Africa (Logico)
December 31, 2007 - July 16, 2025
Handled design to reproduction, layout of conference collateral including banners, billboards, brochures, adverts, and menus; produced annual reports and magazines; performed photography retouching; created electronic stationery; prepared PowerPoint presentations; liaised with clients and production houses; arranged positives for print houses.
Graphic Designer at Mailbox Printshop
December 31, 2001 - July 16, 2025
Created logos and stationery; brochures, adverts, flyers, signage, and banners; sub-edited and laid out articles and newspapers; retouched and adapted images; produced maps and 3D diagrams; recreated images/logos; handled repro and print; liaised with clients.
Self-Employed Freelance Graphic Designer at Stellar Advertising
January 1, 2014 - Present
Responsibilities include trend and competitor research, branding and styleguides, marketing collateral both print and online, html banners, animation, social media, e-mailers, Wordpress website navigation and design, digital illustration, 3D product visuals, packaging, photographic styling and retouching, design and layout of educational manuals, product range development, and copy writing. Worked with a diverse client base such as Armis, Optomise, Zoëlife, and more.
Graphic Artist at International Trend Institute
December 31, 2013 - July 16, 2025
Conducted trend and competitor research, developed branding and styleguides, created moodboard and product trend boards, made presentations, liaised with product houses, directed photoshoots, handled photographic styling and retouching, and worked on website look & feel and navigation.
Graphic Artist at Zoëlife NGO
December 31, 2012 - July 16, 2025
Illustrated all ages of people, objects, and food. Designed flip charts, training manuals, pullup banners and brochures. Liaised with health workers.
Graphic Designer at Jonsson Workwear
December 31, 2004 - July 16, 2025
Designed signage, stationery, adverts, flyers. Created sales decks and virtual store layouts with product images. Produced technical garment drawings, factory specs and direction sheets. Photographed uniform ranges.
Graphic Artist at Lamberti Creative
December 31, 2011 - July 16, 2025
Worked on branding and styleguides, marketing collateral print and online, brochures, catalogues, billboards, social media and e-mailers. Managed website look & feel and navigation, 3D product visuals. Wrote magazine articles, created interactive presentations, directed photoshoots, and handled photographic styling & retouching. Designed and laid out catalogues, developed product ranges, liaised with client and production houses.
Graphic Designer & Production Operations Manager at Character UK
December 31, 2003 - July 16, 2025
Designed licensed and unlicensed giftware, packaging and 3D product concept images. Managed concept to pre-production samples. Created marketing tools including presentations and catalogues. Liaised with licensees.
Graphic Designer & Assistant Manager at Pip Printing
December 31, 2002 - July 16, 2025
Designed logos and business stationery. Managed repro and print for all clients. Created brochures, adverts, flyers, and menus. Liaised with clients and shop customers. Managed digital print-runs.
Finishing Artist at Dynamo Africa (Logico)
December 31, 2007 - July 16, 2025
Handled design through to reproduction process. Laid out conference collateral including banners, billboards, brochures, adverts, menus. Created annual reports and magazines, photography retouching, electronic stationery, PowerPoint presentations. Liaised with clients and production houses. Arranged positives for print houses.
Graphic Designer at Mailbox Printshop
December 31, 2001 - July 16, 2025
Designed logos and stationery, brochures, adverts, flyers, signage, and banners. Performed sub-editing and layout of articles and newspapers. Retouched and adapted images, created maps and 3D diagrams, re-created images and logos. Managed repro and print and liaised with clients.
Shop Administrator & Customer Sales at Van Peterson Designs
December 31, 2000 - July 16, 2025
Provided PA services, managed customer service and sales, shop management, stock control, packaging and orders. Liaised between global suppliers and customers, handled shipments, postings and banking transactions, organized wholesales, assisted with accounts and bookkeeping. Responsible for press liaison and coordination of press coverage, shop displays, and concession counters at department stores.
Trainee Manager at The Gallery in Westville
December 31, 1999 - July 16, 2025
Responsible for customer service, creative framing advice, framing stock management, pricing of pictures, data input, credit control, special order management, and arrangement of gallery displays.
Finishing Artist at Whalley & Associates
December 31, 2006 - July 16, 2025
Handled design through to reproduction of advertising collateral including banners, billboards, brochures, counter-cards, and adverts. Performed proofing for text correction and type consistency. Conducted photography retouching and color-correction. Created 3D product visuals and product stands.
Self-Employed Freelance Graphic Designer at STELLAR ADVERTISING
January 1, 2014 - Present
Responsible for trend and competitor research, branding and styleguides, marketing collateral for print and online, html banners, animation, social media, e-mailers, Wordpress website navigation and design, digital illustration, 3D product visuals, packaging, photographic styling and retouching, design and layout of educational manuals, product range development, and copy writing. Worked with a diverse client base including Armis, Optomise, Zoëlife, Scottfin, Actuary Consulting, and others.
Graphic Artist at INTERNATIONAL TREND INSTITUTE
December 31, 2013 - July 19, 2025
Conducted trend and competitor research, developed branding and styleguides, created moodboard and product trend boards, delivered presentations, liaised with product houses, directed photoshoots, styled and retouched photography, and worked on website look and feel and navigation.
Graphic Artist at ZOËLIFE NGO
December 31, 2012 - July 19, 2025
Created illustrations of people, objects, and food; designed flip charts, training manuals, pull-up banners, and brochures; liaised with health workers.
Graphic Designer at JONSSON WORKWEAR
December 31, 2004 - July 19, 2025
Designed signage, stationery, adverts, flyers; created sales decks, virtual store layouts, and product images; produced technical garment drawings, factory spec and directions sheets; photographed uniform ranges.
Graphic Artist at LAMBERTI CREATIVE
December 31, 2011 - July 19, 2025
Handled branding and styleguides, marketing collateral for print and online, brochures, catalogues, billboards, social media, e-mailers, website look and feel and navigation; produced 3D product visuals; wrote and researched magazine articles; created interactive presentations; directed photoshoots; styled and retouched photography; designed and laid out catalogues; developed product ranges; liaised with clients and production houses.
Graphic Designer & Production Operations Manager at CHARACTER UK
December 31, 2003 - July 19, 2025
Designed licensed and unlicensed giftware; created packaging and 3D product concept images; managed concept to pre-production samples; developed marketing tools including presentations and catalogues; handled licensee liaison.
Graphic Designer & Assistant Manager at PIP PRINTING
December 31, 2002 - July 19, 2025
Designed logos and business stationery, managed repro and print processes for clients; created brochures, adverts, flyers, and menus; liaised with clients and customers; managed digital print-runs.
Finishing Artist at DYNAMO AFRICA (LOGICO)
December 31, 2007 - July 19, 2025
Handled design through to reproduction including layout of conference collateral such as banners, billboards, brochures, adverts, menus; produced annual reports and magazines; retouched photography; created electronic stationery; prepared PowerPoint presentations; liaised with clients and production houses; arranged positives for print houses.
Graphic Designer at MAILBOX PRINTSHOP
December 31, 2001 - July 19, 2025
Designed logos and stationery; created brochures, adverts, flyers, signage, and banners; performed sub-editing and layout for articles and newspapers; retouched and adapted images; created maps and 3D diagrams; re-created images and logos; managed repro and print; liaised with clients.
Shop Administrator & Customer Sales at VAN PETERSON DESIGNS
December 31, 2000 - July 19, 2025
Provided PA support, customer service, and sales; managed shop operations including stock control, packaging, and orders; liaised between global suppliers and customers; managed shipping and banking transactions; organised wholesales and assisted with accounts and bookkeeping; coordinated press coverage and managed shop displays; managed concession counters at Harrods and Liberty’s when necessary.
Trainee Manager at THE GALLERY IN WESTVILLE
December 31, 1999 - July 19, 2025
Provided customer service and creative framing advice; managed framing stock and pricing; performed data input; handled credit control; managed special orders and gallery displays.
Finishing Artist at WHALLEY & ASSOCIATES
December 31, 2006 - July 19, 2025
Handled design through to reproduction including layout of advertising collateral such as banners, billboards, brochures, counter-cards, and adverts; proofed text correction and type consistency; retouched and color-corrected photography; produced 3D product visuals and product stands.

Education

National Diploma in Fine Art at Technikon Natal, Durban, South Africa
January 1, 1997 - December 31, 1997
National Diploma in Fine Art at Technikon Natal, Durban, South Africa
January 1, 1997 - December 31, 1997
Desktop Publishing & Design at Hirt & Carter, Durban, South Africa
January 1, 2002 - December 31, 2002
National Diploma in Fine Art at Technikon Natal, Durban, South Africa
January 1, 1997 - December 31, 1997
Desktop Publishing & Design at Hirt & Carter, Durban, South Africa
January 1, 2002 - December 31, 2002

Qualifications

Add your qualifications or awards here.

Industry Experience

Professional Services, Media & Entertainment, Non-Profit Organization, Education, Retail, Consumer Goods
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