Isabel Banson

Reported to the CEO and led the brand’s organic social strategy across multiple platforms including Instagram, TikTok, Facebook, YouTube, and Pinterest. Created trend-driven content tailored to BlackMilk’s global audience. Managed all social media execution aspects including content planning, creation, community management, and trend forecasting. Developed influencer partnerships to expand reach and build brand advocacy. Supported product drops and major campaigns by collaborating cross-functionally to align social strategies with business goals. Increased organic revenue and user engagement significantly across platforms year-over-year.

Reporting to the CEO, I led the brand’s digital storytelling across all marketing channels, ensuring a cohesive and compelling voice at every touchpoint. Directed creative for campaign launches and photoshoots, leading to a complete product sell-out within 24 hours due to content performance across paid ads and organic socials. Managed end-to-end content creation, influencer partnerships, and community engagement strategies to foster meaningful brand connection and grow audience engagement. Spearheaded digital campaigns for product drops and seasonal collections, collaborating closely with e-commerce and paid media teams to maintain brand consistency and optimise performance. Achieved significant increases in Instagram CTR and profile visits as well as follower growth and total interactions.

Managed social strategy and execution for 13 diverse brands in automotive, retail, and lifestyle sectors. Created and scheduled platform-specific content, collaborated with creative, media, and client services for integrated campaigns. Used performance data analysis to optimise content and engagement.