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Hi, I'm Isabel Banson, a passionate brand, digital, and social media marketing expert based in Brisbane. I love crafting bold, insight-driven strategies that spark genuine connection, elevate brand presence, and drive commercial success. With experience leading digital storytelling and managing organic social strategies, I've helped brands boost their audience engagement and performance across various platforms. I thrive on collaborating with creative, e-commerce, and media teams to deliver impactful campaigns and meaningful brand connections. Whether working with influencer partnerships or managing content creation, my goal is to foster vibrant communities and make brands shine in the digital landscape.…Hi, I'm Isabel Banson, a passionate brand, digital, and social media marketing expert based in Brisbane. I love crafting bold, insight-driven strategies that spark genuine connection, elevate brand presence, and drive commercial success. With experience leading digital storytelling and managing organic social strategies, I've helped brands boost their audience engagement and performance across various platforms. I thrive on collaborating with creative, e-commerce, and media teams to deliver impactful campaigns and meaningful brand connections. Whether working with influencer partnerships or managing content creation, my goal is to foster vibrant communities and make brands shine in the digital landscape.

Isabel Banson

PRO

Social Media Manager, Brand Strategist, Marketing Strategist, +2

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Hi, I'm Isabel Banson, a passionate brand, digital, and social media marketing expert based in Brisbane. I love crafting bold, insight-driven strategies that spark genuine connection, elevate brand presence, and drive commercial success. With experience leading digital storytelling and managing organic social strategies, I've helped brands boost their audience engagement and performance across various platforms. I thrive on collaborating with creative, e-commerce, and media teams to deliver impactful campaigns and meaningful brand connections. Whether working with influencer partnerships or managing content creation, my goal is to foster vibrant communities and make brands shine in the digital landscape.…Hi, I'm Isabel Banson, a passionate brand, digital, and social media marketing expert based in Brisbane. I love crafting bold, insight-driven strategies that spark genuine connection, elevate brand presence, and drive commercial success. With experience leading digital storytelling and managing organic social strategies, I've helped brands boost their audience engagement and performance across various platforms. I thrive on collaborating with creative, e-commerce, and media teams to deliver impactful campaigns and meaningful brand connections. Whether working with influencer partnerships or managing content creation, my goal is to foster vibrant communities and make brands shine in the digital landscape.

Available to hire

Brisbane, Australia

Hi, I’m Isabel Banson, a passionate brand, digital, and social media marketing expert based in Brisbane. I love crafting bold, insight-driven strategies that spark genuine connection, elevate brand presence, and drive commercial success. With experience leading digital storytelling and managing organic social strategies, I’ve helped brands boost their audience engagement and performance across various platforms.

I thrive on collaborating with creative, e-commerce, and media teams to deliver impactful campaigns and meaningful brand connections. Whether working with influencer partnerships or managing content creation, my goal is to foster vibrant communities and make brands shine in the digital landscape.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Brand & Social Media Strategist at The Somewhere Co

April 1, 2025 - Present

Reporting to the CEO, I led the brand’s digital storytelling across all marketing channels, ensuring a cohesive and compelling voice at every touchpoint. Directed creative for campaign launches and photoshoots, leading to a complete product sell-out within 24 hours due to content performance across paid ads and organic socials. Managed end-to-end content creation, influencer partnerships, and community engagement strategies to foster meaningful brand connection and grow audience engagement. Spearheaded digital campaigns for product drops and seasonal collections, collaborating closely with e-commerce and paid media teams to maintain brand consistency and optimise performance. Achieved significant increases in Instagram CTR and profile visits as well as follower growth and total interactions.

Social Media Manager at BlackMilk Clothing

April 1, 2025 - July 17, 2025

Reported to the CEO and led the brand’s organic social strategy across multiple platforms including Instagram, TikTok, Facebook, YouTube, and Pinterest. Created trend-driven content tailored to BlackMilk’s global audience. Managed all social media execution aspects including content planning, creation, community management, and trend forecasting. Developed influencer partnerships to expand reach and build brand advocacy. Supported product drops and major campaigns by collaborating cross-functionally to align social strategies with business goals. Increased organic revenue and user engagement significantly across platforms year-over-year.

Freelance Marketing Specialist at Pink Pepper

October 1, 2021 - Present

Worked with clients across fashion, beauty, hospitality, lifestyle, and wellness industries delivering end-to-end digital marketing solutions. Services included content strategy, blog articles, website management and copy, social media management, EDM creation, influencer outreach, and paid social support. Developed brand-aligned digital campaigns tailored to client tone and goals, driving engagement and growing online communities.

Digital Account Executive at Guerrilla

December 1, 2021 - May 2, 2022

Supported day-to-day account management and digital project coordination for high-profile clients including airports and tourism entities. Acted as liaison between clients and internal teams for seamless campaign delivery, website updates, and content initiatives. Assisted with briefing, timeline tracking, approvals, and ensuring projects met strategic objectives. Built a foundation in client management and campaign execution across digital channels.

Digital Account Executive at Oracle Platinum Homes

December 1, 2021 - July 17, 2025

Assisted National Marketing Manager with the planning and execution of multi-channel marketing campaigns across two brands. Managed social media content end-to-end, collaborated with design team for engaging content, supported lead distribution, reporting, and budget tracking. Coordinated events such as staff functions, fundraising, home openings, and photoshoots ensuring seamless execution.

Social Media Executive at Rapid Media

May 2, 2022 - January 2, 2023

Managed social strategy and execution for 13 diverse brands in automotive, retail, and lifestyle sectors. Created and scheduled platform-specific content, collaborated with creative, media, and client services for integrated campaigns. Used performance data analysis to optimise content and engagement.