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I’m passionate about transformative health and wellness technology and have extensive experience leading strategic innovation across consumer healthcare and FMCG sectors. I specialize in unlocking commercially and strategically significant innovation, communicating complex technical information in compelling ways, and driving brand and category growth. With a background in communications, product innovation, and health sciences, I thrive on brand storytelling and bringing products to life. I’ve led TGA-compliant marketing campaigns that delivered double-digit growth and expanded audiences into untapped segments. Always forward-thinking, I keep a close eye on wellness trends, cultural shifts, and innovative ways to engage audiences, which helps me shape innovation roadmaps, formulate products, and lead marketing strategies that resonate with wellness consumers.…I’m passionate about transformative health and wellness technology and have extensive experience leading strategic innovation across consumer healthcare and FMCG sectors. I specialize in unlocking commercially and strategically significant innovation, communicating complex technical information in compelling ways, and driving brand and category growth. With a background in communications, product innovation, and health sciences, I thrive on brand storytelling and bringing products to life. I’ve led TGA-compliant marketing campaigns that delivered double-digit growth and expanded audiences into untapped segments. Always forward-thinking, I keep a close eye on wellness trends, cultural shifts, and innovative ways to engage audiences, which helps me shape innovation roadmaps, formulate products, and lead marketing strategies that resonate with wellness consumers.

Amber Harvey

Creative Director, Brand Strategist, Marketing Strategist, +3

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I’m passionate about transformative health and wellness technology and have extensive experience leading strategic innovation across consumer healthcare and FMCG sectors. I specialize in unlocking commercially and strategically significant innovation, communicating complex technical information in compelling ways, and driving brand and category growth. With a background in communications, product innovation, and health sciences, I thrive on brand storytelling and bringing products to life. I’ve led TGA-compliant marketing campaigns that delivered double-digit growth and expanded audiences into untapped segments. Always forward-thinking, I keep a close eye on wellness trends, cultural shifts, and innovative ways to engage audiences, which helps me shape innovation roadmaps, formulate products, and lead marketing strategies that resonate with wellness consumers.…I’m passionate about transformative health and wellness technology and have extensive experience leading strategic innovation across consumer healthcare and FMCG sectors. I specialize in unlocking commercially and strategically significant innovation, communicating complex technical information in compelling ways, and driving brand and category growth. With a background in communications, product innovation, and health sciences, I thrive on brand storytelling and bringing products to life. I’ve led TGA-compliant marketing campaigns that delivered double-digit growth and expanded audiences into untapped segments. Always forward-thinking, I keep a close eye on wellness trends, cultural shifts, and innovative ways to engage audiences, which helps me shape innovation roadmaps, formulate products, and lead marketing strategies that resonate with wellness consumers.

Available to hire

I’m passionate about transformative health and wellness technology and have extensive experience leading strategic innovation across consumer healthcare and FMCG sectors. I specialize in unlocking commercially and strategically significant innovation, communicating complex technical information in compelling ways, and driving brand and category growth. With a background in communications, product innovation, and health sciences, I thrive on brand storytelling and bringing products to life.

I’ve led TGA-compliant marketing campaigns that delivered double-digit growth and expanded audiences into untapped segments. Always forward-thinking, I keep a close eye on wellness trends, cultural shifts, and innovative ways to engage audiences, which helps me shape innovation roadmaps, formulate products, and lead marketing strategies that resonate with wellness consumers.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Work Experience

Global Brand Manager, Thursday Plantation - ANZ, Asia & Canada Markets at Integria Healthcare

August 31, 2024 - July 17, 2025

Managed a $20M portfolio across consumer health and skincare categories. Drove innovation, re-established the brand as a credible leader in natural efficacious products, and helped future-proof a heritage brand. Conducted comprehensive research on skin conditions, skincare technologies, and market trends leading to $2M in skincare and personal care innovation projects. Led cross-functional teams, crafted compelling brand storytelling, and pitched innovations to major global retailers. Collaborated with clinical research teams and managed a high-impact acne media campaign achieving double-digit growth and 30M+ impressions. Led brand strategy, visual identity, advertising creative, packaging design, and developed scientific-led product training for pharmacy staff. Managed omni-channel marketing programs and worked to optimize digital campaign performance.

Brand Manager, Selleys Household Glues - ANZ Market at Dulux Group

May 31, 2023 - July 17, 2025

Managed the $35M DIY glues and adhesives portfolio, the highest margin segment within the Selleys business. Reversed decline through disruptive innovation, cross-functional collaboration, launch target achievements, and strategic range review. Developed a 2-year growth strategy involving extensive data analysis. Led a packaging renewal project focusing on sustainability, secured senior leadership approval. Built strong industry relationships and communicated complex technical information clearly. Led product innovation adding +$2M category growth. Conducted quarterly workshops for sales teams. Revised portfolio price strategy securing approval and working closely with sales. Mitigated supply chain challenges through cross-functional squads and senior leadership collaboration.

Assistant Brand Manager, Meals at Primo Foods

September 30, 2021 - July 17, 2025

Managed the $330M meals portfolio with the highest revenue margin, focusing on innovation and strategic pipeline shaping. Commercialised $15M+ in innovation and NPD projects within a segmented portfolio, driving R&D momentum. Collaborated with sales and category teams to develop and present growth strategies securing ranging of NPD. Developed a 3-year portfolio growth strategy achieving targets through portfolio optimisation, breakthrough innovation, and supply chain simplification. Gained senior leadership buy-in for category entry plans with significant CAPEX. Managed marketing budgets, consumer research, packaging, and creative development. Negotiated talent partnerships and trained marketing assistants, while presenting at sales and marketing conferences.

Junior Account Manager at The Audience Agency

March 31, 2020 - July 17, 2025

Second in charge in a boutique PR and communications agency managing clients such as Tinder and Depop. Produced and executed PR strategies, generated media coverage, and led media monitoring and crisis management for Tinder, including drafting responses on behalf of the Tinder CEO.

Global Brand Manager, Thursday Plantation - ANZ, Asia & Canada Markets at Integria Healthcare

August 31, 2024 - July 17, 2025

Managed a $20M portfolio across consumer health and skincare categories, driving innovation and recruiting younger audiences. Conducted in-depth research on skin conditions and market trends, built business cases for $2M innovation projects, and led cross-functional teams. Led portfolio localization for Asia and Canada, collaborated on clinical trials, and headed a successful acne media campaign achieving double-digit growth with over 30M+ impressions. Developed communication briefings, collaborated on brand strategy and visual identity projects, modernized packaging, and managed consumer marketing programs across key pharmacy partners.

Brand Manager, Selleys Household Glues - ANZ Market at Dulux Group

May 31, 2023 - July 17, 2025

Managed a $35M DIY glues and adhesives portfolio, reversing decline through disruptive innovation concepts and strategic range reviews. Developed a 2-year growth strategy, conducted packaging reviews, secured leadership approval for a sustainability-focused packaging project, and led cross-functional product innovation teams delivering +$2M category growth. Facilitated workshops, revised pricing strategies, mitigated supply chain challenges, and worked closely with sales to preserve strong customer relationships.

Assistant Brand Manager, Meals at Primo Foods

September 30, 2021 - July 17, 2025

Managed a $330M meals portfolio focusing on innovation and strategic pipeline development. Commercialized $15M+ in NPD projects, collaborated with teams to secure retail ranging, developed a 3-year growth strategy, and gained leadership buy-in for significant CAPEX projects. Managed marketing budgets, coordinated consumer research, owned packaging and creative development, negotiated talent contracts, and contributed to training and development of marketing assistants.

Junior Account Manager at The Audience Agency

March 31, 2020 - July 17, 2025

Second in charge at a boutique PR and communications agency, managing core clients including Tinder, Depop, Penfolds, Denada, REVOLVE, and Rachel Gilbert. Responsibilities included producing and executing PR strategies, generating media coverage, leading media monitoring and crisis management for Tinder, including drafting responses on behalf of the Tinder CEO.