Available to hire
Hi, I’m Marjan DE BEULE, a seasoned marketing professional with a broad range of experience in digital marketing, e-commerce, and brand strategy. Over the years, I’ve had the opportunity to lead teams, develop impactful marketing campaigns, and drive digital transformations across various industries. I enjoy coordinating creative projects and aligning business goals with innovative marketing solutions.
I pride myself on being a dynamic and collaborative leader who thrives on motivation and team empowerment. With over two decades of diverse experience, I’m passionate about helping brands grow through compelling strategies and digital expertise.
Experience Level
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
Dutch
Fluent
French
Advanced
English
Advanced
Italian
Intermediate
German
Beginner
Spanish; Castilian
Beginner
Work Experience
International Digital Marketing Manager at Vandemoortele
May 31, 2024 - July 17, 2025Managed a team responsible for content and performance marketing, developed international digital marketing strategies aligned with business objectives, created integrated digital presence across markets, executed brand awareness and lead generation tactics, and contributed to product launch activities.
Team manager e-commerce at Telenet
December 31, 2023 - July 17, 2025Managed and coached e-commerce team, developed e-commerce vision and strategy for residential and SOHO segments, audited e-commerce performance, managed backlog and budget, and facilitated cross-company collaboration for pilots.
Digital Product Owner Online Commercial at Telenet
March 31, 2023 - July 17, 2025Managed team for online sales flows, budget and planning management, led stakeholder collaboration, ensured online sales transition to new platform, conducted UX and accessibility improvements, applied analytics tools, and recommended future-proof e-commerce strategy.
Internal Communications Manager at Delhaize Le Lion Belux
April 30, 2022 - July 17, 2025Managed internal communications team, responsible for communications strategy, handled communications during Covid and other crises, supported strategic projects, led internal communication platform ownership, and coordinated governance and adoption.
Lead Product Owner digital transformation/Product Owner B2B platform at Unilin
January 5, 2021 - July 17, 2025Served as SPOC for digital transformation projects, coached product owners, managed hybrid journeys, aligned project backlogs, led steering meetings, defined platform KPIs and UX requirements, and established governance processes.
Interim Manager Marketing and Digital Projects at Fedrus International
August 28, 2020 - July 17, 2025Managed marketing team, developed strategic marketing plans, led workshops, managed webshop and digital marketing projects, improved business processes and efficiency, and served as product owner for multiple digital projects.
Digital Content Manager at Lantmannen Unibake
August 4, 2019 - July 17, 2025Developed and enhanced content strategy for Belgium and Netherlands, improved international content governance, led content creation and e-shop launch for MyFoodSpot, and managed promotional activations and lead generation.
Digital Marketing Consultant at WOENST & ERA Visie
March 1, 2019 - July 17, 2025Developed digital presence strategy, overviewed media opportunities, copywrote advertisements, and created social media posts for new launches.
Digital Manager ad interim at La Lorraine Bakery Group
December 12, 2018 - July 17, 2025Reviewed digital strategies, coordinated with IT for tool selections and integrations, led digital transformation planning including content creation and management, and managed project reporting and international alignment.
Online and CRM Manager ad interim at GrandVision Benelux
April 4, 2018 - July 17, 2025Supported brand teams with digital product management, acted as product owner for lifecycle roll-outs, managed customer segmentation and UX design, and optimized digital campaign and social media processes.
Customer experience manager at Eni gas & power
June 30, 2017 - July 17, 2025Managed outbound campaign projects, led optimization tracks and business analysis for retention focus, used analytics tools for measurement, conducted journey mapping workshops, and recommended segmented communication strategies.
Digital Strategist at Delaware Consulting International
February 22, 2017 - July 17, 2025Provided omni-channel strategies, business analysis, change management, digital governance, and content governance for various clients across several sectors.
Digital Strategy Director at Duval Guillaume and Saatchi & Saatchi
August 31, 2016 - July 17, 2025Managed market research, developed channel/content strategies, led campaign planning and digital PR, and conducted workshops for clients in fashion, city marketing, and other sectors.
Content Strategy Coordinator at Thalys (via Digitas Lbi)
November 30, 2015 - July 17, 2025Optimized social media procedures, coordinated content planning, improved reporting, and managed multichannel content delivery for campaigns and product launches.
Senior Business Consultant at Capco (via Minds & More)
June 30, 2015 - July 17, 2025Defined internal agency structure and governance, coached content managers, installed work tools, described processes, managed rollout of digital asset management and project management systems.
Head Online Communication ad interim at Medialaan
December 31, 2014 - July 17, 2025Managed online content and brand experience for multiple channels, led content teams, linked with technical and innovation departments, and managed strategic projects and product ownership.
Freelance press responsible at Film Festival Ostend
September 30, 2014 - July 17, 2025Managed press coverage for the film festival including specific responsibilities for a master filmmaker.
Senior Account Manager/Account Director ad interim at These Days
June 30, 2014 - July 17, 2025Handled brand image campaigns, social media strategies, and below-the-line campaigns for multiple high-profile clients.
Account Manager/Account Director ad interim at Publicis
March 31, 2014 - July 17, 2025Supported key accounts in event campaigns, product introductions, and developed internet strategies.
Senior account manager/Key Account Manager e-Beacon at The Reference
October 31, 2013 - July 17, 2025Managed accounts and new offers in online marketing, qualified leads, and developed new consultancy products for digital experts.
Marketing consultant at Eneco Belgium
May 31, 2011 - July 17, 2025Recommended UX design improvements and set up partnerships for value-added service products.
Marketing consultant at Belgacom Group
March 31, 2011 - July 17, 2025Managed online marketing campaigns, analyzed traffic, optimized campaign efficiency including SEO and SEA, and formulated multichannel strategy recommendations.
Press and Marketing manager at Paradiso Filmed Entertainment
October 31, 2007 - July 17, 2025Wrote and distributed press files, managed press relations and product launches, oversaw website ownership including content strategy, and managed media partnerships.
Founder & CEO at exCit Communications
November 1, 2004 - PresentLead marketing consultancy covering marketing strategy exercises, impactful launches, brand/product image definition, media and sponsor partnerships, press relations management, and project coordination including collaboration for a new fashion magazine.
Sponsoring Manager/Producer at Kanakna Productions
October 31, 2004 - July 17, 2025Identified and convinced sponsors for TV series, and supported line production coordination.
Product Manager Content/Manager Content Partnerships at BASE
May 31, 2003 - July 17, 2025Handled product management for mobile portal content services, managed partnerships, designed user-friendly mobile services, and served as SPOC for mobile data partnerships.
Equity Research Assistant/Documentation & Internet Content Manager at KBC Securities
January 31, 2001 - July 17, 2025Set up documentation service, wrote and corrected sector introductions, expanded digital strategy, organized client events, and managed informative website UX redesigns.
Education
Master in History at University of Ghent
September 1, 1994 - June 30, 1997Erasmus year at University of Sussex
September 1, 1994 - June 30, 1995Secondary education diploma at Regina Caeli, Dilbeek
September 1, 1986 - June 30, 1989Qualifications
Customer experience CCXP
October 1, 2021 - October 31, 2021Digital strategy
January 1, 2015 - December 31, 2016PR and marketing consultant
September 1, 2008 - June 30, 2009Product Management Training
February 1, 2002 - February 28, 2002Content Management Training
April 1, 2001 - April 30, 2001Industry Experience
Media & Entertainment, Retail, Telecommunications, Manufacturing, Professional Services
Experience Level
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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