Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I am an accomplished Marketing and Project Manager with over 6 years of leadership experience in marketing, technology implementation, and digital transformation. I leverage advanced technical expertise to drive end-to-end marketing transformation, experiential campaigns, loyalty programmes, and data-driven growth. I excel in cross-functional collaboration, budget and agency management, market research, competitive intelligence, and ROI/KPI framework development. My proven ability to drive brand vision, customer engagement, and commercial performance spans diverse sectors including events, technology, and regulated industries.…I am an accomplished Marketing and Project Manager with over 6 years of leadership experience in marketing, technology implementation, and digital transformation. I leverage advanced technical expertise to drive end-to-end marketing transformation, experiential campaigns, loyalty programmes, and data-driven growth. I excel in cross-functional collaboration, budget and agency management, market research, competitive intelligence, and ROI/KPI framework development. My proven ability to drive brand vision, customer engagement, and commercial performance spans diverse sectors including events, technology, and regulated industries.

Gabriel Nwofiah II

Project Manager, Marketing Strategist, Digital Marketer, +4





I am an accomplished Marketing and Project Manager with over 6 years of leadership experience in marketing, technology implementation, and digital transformation. I leverage advanced technical expertise to drive end-to-end marketing transformation, experiential campaigns, loyalty programmes, and data-driven growth. I excel in cross-functional collaboration, budget and agency management, market research, competitive intelligence, and ROI/KPI framework development. My proven ability to drive brand vision, customer engagement, and commercial performance spans diverse sectors including events, technology, and regulated industries.…I am an accomplished Marketing and Project Manager with over 6 years of leadership experience in marketing, technology implementation, and digital transformation. I leverage advanced technical expertise to drive end-to-end marketing transformation, experiential campaigns, loyalty programmes, and data-driven growth. I excel in cross-functional collaboration, budget and agency management, market research, competitive intelligence, and ROI/KPI framework development. My proven ability to drive brand vision, customer engagement, and commercial performance spans diverse sectors including events, technology, and regulated industries.

Available to hire

I am an accomplished Marketing and Project Manager with over 6 years of leadership experience in marketing, technology implementation, and digital transformation. I leverage advanced technical expertise to drive end-to-end marketing transformation, experiential campaigns, loyalty programmes, and data-driven growth.

I excel in cross-functional collaboration, budget and agency management, market research, competitive intelligence, and ROI/KPI framework development. My proven ability to drive brand vision, customer engagement, and commercial performance spans diverse sectors including events, technology, and regulated industries.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Head of Digital Innovation & Growth at Silicon Valley African Film Festival (SVAFF)

January 1, 2023 - Present

Led end-to-end marketing transformation, aligning digital, experiential and PR channels to global brand vision. Developed and executed targeted email marketing campaigns incorporating advanced audience segmentation, optimized landing pages, and applied CRO techniques, resulting in measurable improvements in conversion rates. Developed and executed loyalty and subscriber engagement programmes, improving retention rates and lifetime value. Established comprehensive KPI dashboards for real-time monitoring of ticket sales, digital engagement and campaign ROI. Commissioned and directed market research to identify new audience segments and guide strategic expansion.

Digital Architect & Chief Technology Officer at YDMA - Australia

January 1, 2023 - July 17, 2025

Architected and oversaw development of scalable digital platforms, integrating CRM, CMS, and third-party APIs to enhance user experience. Led cross-functional technical and marketing teams to implement full-stack solutions, improving site performance and engagement metrics. Designed and launched responsive, conversion-optimised landing pages and microsites, resulting in increased lead generation. Developed and executed email automation workflows with segmentation and A/B testing, boosting open and click-through rates. Implemented CRO frameworks, using analytics and user feedback to refine UX and drive continuous conversion growth. Managed technology vendor relationships and led Agile development cycles, ensuring timely delivery and quality standards.

Marketing Communications Coordinator at Travelstart

January 1, 2020 - July 17, 2025

Executed multichannel communications across email, social and web to support product launches and promotional campaigns. Coordinated local market activations and measured promotional impact through performance metrics and ROI analysis. Streamlined briefing and project-tracking processes, improving team efficiency and campaign delivery.

Marketing Operations Strategist at Cophild Ventures

January 1, 2019 - July 17, 2025

Directed digital marketing initiatives including SEO, paid social and email automation to drive customer acquisition. Implemented CI/CD workflows and CRM integrations to streamline campaign deployment and customer engagement. Developed performance scorecards and revenue reviews, embedding a data-driven, commercial culture within the team. Conducted competitive benchmarking and segmentation analysis to refine messaging and improve conversion rates.

Head of Digital Innovation & Growth at Silicon Valley African Film Festival (SVAFF)

January 1, 2023 - Present

Led end-to-end marketing transformation aligning digital, experiential, and PR channels to the global brand vision. Developed and executed targeted email marketing campaigns with advanced audience segmentation and conversion rate optimizations, resulting in measurable improvements in conversion rates. Developed loyalty and subscriber engagement programs improving retention and lifetime value. Established KPI dashboards for real-time monitoring of ticket sales, digital engagement, and campaign ROI. Commissioned and directed market research to identify new audience segments and guide strategic expansion.

Digital Architect & Chief Technology Officer at YDMA - Australia

January 1, 2023 - July 22, 2025

Architected and oversaw development of scalable digital platforms integrating CRM, CMS, and third-party APIs to enhance user experience. Led cross-functional technical and marketing teams to implement full-stack solutions, improving site performance and engagement metrics. Designed and launched responsive, conversion-optimized landing pages and microsites, resulting in increased lead generation. Developed and executed email automation workflows with segmentation and A/B testing, boosting open and click-through rates. Implemented CRO frameworks using analytics and user feedback to refine user experience and drive conversion growth. Managed technology vendor relationships and led Agile development cycles ensuring timely delivery and quality standards.

Marketing Communications Coordinator at Travelstart

January 1, 2020 - July 22, 2025

Executed multichannel communications across email, social, and web to support product launches and promotional campaigns. Coordinated local market activations and measured promotional impact through performance metrics and ROI analysis. Streamlined briefing and project-tracking processes, improving team efficiency and campaign delivery.

Marketing Operations Strategist at Cophild Ventures

January 1, 2019 - July 22, 2025

Directed digital marketing initiatives including SEO, paid social, and email automation to drive customer acquisition. Implemented CI/CD workflows and CRM integrations to streamline campaign deployment and customer engagement. Developed performance scorecards and revenue reviews, embedding a data-driven, commercial culture within the team. Conducted competitive benchmarking and segmentation analysis to refine messaging and improve conversion rates.

Head of Digital Innovation & Growth at Silicon Valley African Film Festival (SVAFF)

January 1, 2023 - Present

Led end-to-end marketing transformation aligning digital, experiential, and PR channels to the global brand vision. Developed and executed targeted email marketing campaigns incorporating advanced audience segmentation, optimized landing pages, and CRO techniques to improve conversion rates measurably. Designed and executed loyalty and subscriber engagement programmes to improve retention rates and lifetime value. Established comprehensive KPI dashboards for real-time monitoring of ticket sales, digital engagement, and campaign ROI. Directed market research to identify new audience segments and guided strategic expansion.

Digital Architect & Chief Technology Officer at YDMA - Australia

January 1, 2023 - August 7, 2025

Architected and oversaw the development of scalable digital platforms integrating CRM, CMS, and third-party APIs to enhance user experience. Led cross-functional technical and marketing teams to implement full-stack solutions improving site performance and engagement metrics. Designed and launched responsive, conversion-optimized landing pages and microsites, driving increased lead generation. Developed and implemented email automation workflows with segmentation and A/B testing that boosted open and click-through rates. Implemented CRO frameworks using analytics and user feedback to refine UX and drive continuous conversion growth. Managed technology vendor relationships and led Agile development cycles ensuring timely delivery and quality standards.

Marketing Communications Coordinator at Travelstart

January 1, 2020 - August 7, 2025

Marketing Operations Strategist at Cophild Ventures

January 1, 2019 - August 7, 2025

Directed digital marketing initiatives including SEO, paid social, and email automation to drive customer acquisition. Implemented CI/CD workflows and CRM integrations to streamline campaign deployment and customer engagement. Developed performance scorecards and revenue reviews embedding a data-driven, commercial culture within the team. Conducted competitive benchmarking and segmentation analysis to refine messaging and improve conversion rates.