Gabriel Nwofiah II
I am an accomplished Marketing and Project Manager with over 6 years of leadership experience in marketing, technology implementation, and digital transformation.
About
I am an accomplished Marketing and Project Manager with over 6 years of leadership experience in marketing, technology implementation, and digital transformation. I leverage advanced technical expertise to drive end-to-end marketing transformation, experiential campaigns, loyalty programmes, and data-driven growth.
I excel in cross-functional collaboration, budget and agency management, market research, competitive intelligence, and ROI/KPI framework development. My proven ability to drive brand vision, customer engagement, and commercial performance spans diverse sectors including events, technology, and regulated industries.
- 7 years' experience
- Joined July 2025
Industry experience
- Media & Entertainment
- Software & Internet
- Travel & Hospitality
- Non-Profit Organization
- Professional Services
- Computers & Electronics
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Work experience· 12 roles
Architected and oversaw the development of scalable digital platforms integrating CRM, CMS, and third-party APIs to enhance user experience. Led cross-functional technical and marketing teams to implement full-stack solutions improving site performance and engagement metrics. Designed and launched responsive, conversion-optimized landing pages and microsites, driving increased lead generation. Developed and implemented email automation workflows with segmentation and A/B testing that boosted open and click-through rates. Implemented CRO frameworks using analytics and user feedback to refine UX and drive continuous conversion growth. Managed technology vendor relationships and led Agile development cycles ensuring timely delivery and quality standards.
Led end-to-end marketing transformation aligning digital, experiential, and PR channels to the global brand vision. Developed and executed targeted email marketing campaigns incorporating advanced audience segmentation, optimized landing pages, and CRO techniques to improve conversion rates measurably. Designed and executed loyalty and subscriber engagement programmes to improve retention rates and lifetime value. Established comprehensive KPI dashboards for real-time monitoring of ticket sales, digital engagement, and campaign ROI. Directed market research to identify new audience segments and guided strategic expansion.
Architected and oversaw development of scalable digital platforms integrating CRM, CMS, and third-party APIs to enhance user experience. Led cross-functional technical and marketing teams to implement full-stack solutions, improving site performance and engagement metrics. Designed and launched responsive, conversion-optimized landing pages and microsites, resulting in increased lead generation. Developed and executed email automation workflows with segmentation and A/B testing, boosting open and click-through rates. Implemented CRO frameworks using analytics and user feedback to refine user experience and drive conversion growth. Managed technology vendor relationships and led Agile development cycles ensuring timely delivery and quality standards.
Education
Certifications and awards· 11
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