Hi, I'm Muhammad Mujtaba Shafique, a digital copywriter and SEO expert with extensive experience creating engaging online content that drives traffic and enhances customer outreach. I've worked across various platforms, from websites to social media, tailoring content to meet individual business needs and applying SEO best practices for maximum impact. I also have experience managing digital campaigns and analyzing performance metrics. I enjoy helping businesses grow their online presence through carefully crafted content and strategic digital marketing efforts. With a background in management, finance, and digital marketing, I bring a holistic business perspective to my writing and digital strategy, making sure every piece supports broader business goals.

MUHAMMAD MUJTABA SHAFIQUE

Hi, I'm Muhammad Mujtaba Shafique, a digital copywriter and SEO expert with extensive experience creating engaging online content that drives traffic and enhances customer outreach. I've worked across various platforms, from websites to social media, tailoring content to meet individual business needs and applying SEO best practices for maximum impact. I also have experience managing digital campaigns and analyzing performance metrics. I enjoy helping businesses grow their online presence through carefully crafted content and strategic digital marketing efforts. With a background in management, finance, and digital marketing, I bring a holistic business perspective to my writing and digital strategy, making sure every piece supports broader business goals.

Available to hire

Hi, I’m Muhammad Mujtaba Shafique, a digital copywriter and SEO expert with extensive experience creating engaging online content that drives traffic and enhances customer outreach. I’ve worked across various platforms, from websites to social media, tailoring content to meet individual business needs and applying SEO best practices for maximum impact. I also have experience managing digital campaigns and analyzing performance metrics.

I enjoy helping businesses grow their online presence through carefully crafted content and strategic digital marketing efforts. With a background in management, finance, and digital marketing, I bring a holistic business perspective to my writing and digital strategy, making sure every piece supports broader business goals.

See more

Language

English
Fluent
Urdu
Fluent

Work Experience

Digital Copywriter at Yell
October 1, 2021 - Present
Writing engaging and relevant content for customers’ websites based on individual business requirements; re-writing sites or sections of copy after customer review; reviewing customers’ existing online presence to inform content and build strategies; optimizing website layouts for desktop and mobile; applying SEO best practices; using a website-building platform to create effective content structures.
Content Writer at Priory Cleaners
October 1, 2021 - July 17, 2025
Researched industry content and prepared it for publication via content management systems; created content on WordPress, eCommerce blogs, and social media; managed ad campaigns; crafted SEO-oriented content, posts, and articles to improve search engine rankings; wrote and rewrote content and product descriptions; developed content for social media promotions and marketing strategies; implemented SEO, PPC, and analytics techniques.
SEO Copywriter & Digital Manager (Freelance) at Fiverr
April 1, 2014 - Present
Provided digital marketing and content writing services worldwide, primarily USA, UK, and Canada clients; managed social media accounts and ad campaigns; analyzed insights and performance; used KPIs, SEO, Google Analytics, and PPC techniques to improve client web pages; tracked conversion rates and optimized websites; wrote, proofread, and edited content and articles across diverse niches.
Senior Content Writer & Editor at Classy Capital Magazine
January 1, 2019 - July 17, 2025
Used content management systems to prepare promotional drafts; applied SEO to increase web traffic; monitored and promoted content on social media; conducted industry research and market analysis; recommended new topics to align with customer interests; prepared presentations; assisted in marketing event planning and campaign execution; helped distribute marketing materials.

Education

MSc at Birmingham City University
January 1, 2019 - December 31, 2020
Master of Commerce at Virtual University of Pakistan
January 1, 2016 - December 31, 2018
Bachelor of Commerce at Punjab College of Commerce
January 1, 2012 - December 31, 2014

Qualifications

Digital Marketing Diploma
January 1, 2018 - December 31, 2019
Web Designing & Development Diploma
January 1, 2014 - December 31, 2015

Industry Experience

Media & Entertainment, Retail, Professional Services, Software & Internet, Financial Services