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I'm Carmen Keiko, a Senior Brand Designer with 10+ years of experience creating impactful product and marketing design for digital-first teams. I specialize in building cohesive design systems, defining brand identity, and crafting user-centric experiences that resonate across web, social, and print. I stay ahead of trends by analyzing industry reports, and I collaborate closely with product, marketing, and growth teams to deliver campaigns, landing pages, and scalable assets. I'm passionate about brand storytelling and delivering visually compelling experiences that drive growth.…I'm Carmen Keiko, a Senior Brand Designer with 10+ years of experience creating impactful product and marketing design for digital-first teams. I specialize in building cohesive design systems, defining brand identity, and crafting user-centric experiences that resonate across web, social, and print. I stay ahead of trends by analyzing industry reports, and I collaborate closely with product, marketing, and growth teams to deliver campaigns, landing pages, and scalable assets. I'm passionate about brand storytelling and delivering visually compelling experiences that drive growth.

Carmen Keiko

Graphic Designer, Brand Strategist, Marketing Strategist, +4

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I'm Carmen Keiko, a Senior Brand Designer with 10+ years of experience creating impactful product and marketing design for digital-first teams. I specialize in building cohesive design systems, defining brand identity, and crafting user-centric experiences that resonate across web, social, and print. I stay ahead of trends by analyzing industry reports, and I collaborate closely with product, marketing, and growth teams to deliver campaigns, landing pages, and scalable assets. I'm passionate about brand storytelling and delivering visually compelling experiences that drive growth.…I'm Carmen Keiko, a Senior Brand Designer with 10+ years of experience creating impactful product and marketing design for digital-first teams. I specialize in building cohesive design systems, defining brand identity, and crafting user-centric experiences that resonate across web, social, and print. I stay ahead of trends by analyzing industry reports, and I collaborate closely with product, marketing, and growth teams to deliver campaigns, landing pages, and scalable assets. I'm passionate about brand storytelling and delivering visually compelling experiences that drive growth.

Available to hire

I’m Carmen Keiko, a Senior Brand Designer with 10+ years of experience creating impactful product and marketing design for digital-first teams. I specialize in building cohesive design systems, defining brand identity, and crafting user-centric experiences that resonate across web, social, and print.

I stay ahead of trends by analyzing industry reports, and I collaborate closely with product, marketing, and growth teams to deliver campaigns, landing pages, and scalable assets. I’m passionate about brand storytelling and delivering visually compelling experiences that drive growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Surface Pattern Design

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Senior Designer, Temporary Consultant at Aquanow

September 1, 2025 - Present

Collaborate with the marketing team and project managers to plan, design, and deliver creative materials that align with brand and business goals for events and social media. Maintain and evolve Aquanow’s brand identity system by managing shared Figma libraries, components, and scalable assets.

Senior Designer & Marketing Coordinator at CTI Living

October 31, 2024 - July 17, 2025

Led the development of the visual identity and brand guide, creating cohesive marketing materials such as brochures, trend guides, magazine content, newsletters, PowerPoint presentations, emails, and website updates for B2B business. Managed booth structure, visual appearance, space planning, and vendor communication to ensure impactful event experiences, including obtaining and negotiating quotations for project needs. Developed integrated marketing campaigns and social media strategies utilizing print and digital assets to drive year-round brand engagement. Collaborated closely with internal teams, vendors, and developers to refine designs and ensure consistent and effective communication across all channels.

Senior Designer & Marketing Coordinator at CTI Living

November 1, 2020 - October 1, 2024

Led the development of the visual identity and brand guide, creating cohesive marketing materials such as brochures, trend guides, magazine content, newsletters, PowerPoint presentations, emails, and website updates for B2B. Managed booth structure, space planning, and vendor communication to ensure impactful event experiences, including quotations. Created integrated marketing campaigns and social media strategies, driving year-round brand engagement and increasing website views by 20%. Collaborated with cross-functional teams to refine designs and maintain clear communication across channels.

Package Designer-Contract at Kitchen Stuff Plus

September 30, 2020 - July 17, 2025

Acted as a liaison between KSP and international product suppliers, negotiating packaging prices and material quality while ensuring compliance with company and brand standards. Designed seasonal products from concept to launch including surfaces, patterns, and illustrations for own-brand products. Created packaging dielines, artwork, and overall graphics to strategically showcase product attributes and user manuals, adhering to established brand standards.

Package Brand Designer at Kitchen Stuff Plus

July 1, 2019 - September 1, 2020

Designed packaging and in-house brand graphics for 300+ SKUs. Served as liaison between KSP and international product suppliers, negotiating packaging prices and material quality while ensuring adherence to brand standards. Created packaging dielines, artwork, and overall graphics for seasonal products, including user manuals, to support established brand guidelines.

Temporary Consultant, Strategic Designer at Klick Health

April 30, 2019 - July 17, 2025

Created compelling visual presentations with a strategic approach to narratives and visuals for complex medical subjects including mock-ups and creative concepts.

Strategic Presentation Designer, Temporary Consultant at Klick Health

March 1, 2019 - April 1, 2019

Created compelling visual presentations and mock-ups for complex medical topics.

Customer Experience, Visual Merchandising at Indigo

December 31, 2018 - July 17, 2025

Used merchandising standards to create a visually appealing and stimulating store environment. Supported daily store operations and engaged in customer service.

Graphic Designer at Staples

December 31, 2018 - July 17, 2025

Provided design solutions for customers acting as the liaison between production and clients managing their expectations and supporting them. Designed logos, business cards, forms, presentations, and all types of printed marketing materials for small companies, both B2B and B2C.

Co-Founder at Moore Design

December 31, 2017 - July 17, 2025

Created business plan, strategy, operations, and marketing initiatives; cultivated relationships with high-quality suppliers and reduced costs by 35% through strategic increases in purchase volumes and negotiation. Developed the brand’s concept and launched a comprehensive collection that was exhibited at the Museum of Modern Art in São Paulo.

Customer Experience, Visual Merchandising at Indigo

January 1, 2017 - January 1, 2018

Applied merchandising standards to enhance store experience and supported operations and customer service.

Co-founder at Moore Design

January 1, 2015 - January 1, 2017

Founded a 3D-printed jewelry brand, developing business and marketing strategy. Launched collection exhibited at the Museum of Modern Art, São Paulo.

Graphic Designer at D12 Advertisement

December 31, 2014 - July 17, 2025

Collaborated with sales and marketing departments to develop advertisement projects and campaigns for companies including Avon, BMW, and Unilever. Applied 3D design and rendering knowledge to convey creative ideas to clients.

Graphic Designer at Liquidideias

December 31, 2013 - July 17, 2025

Liaison with textile factories to detail product viability and develop promotional gifts ensuring creative ideation aligned with project goals. Directed a cross-functional team to produce prototypes, develop product pitches, and create PowerPoint presentations for promotional campaigns for Wella AG, Procter & Gamble, and Johnson & Johnson, winning competition against agencies with better ideas while staying within budget.

Graphic Designer at D12 Advertisement

January 1, 2013 - January 1, 2014

Applied 3D rendering to develop creative advertising materials. Collaborated with sales and marketing to elaborate advertisement projects for clients such as Avon, BMW, and Unilever, leveraging 3D design and rendering to convey ideas.