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Hi! I'm Joanna, a passionate storyteller and brand builder with extensive experience in content creation, digital marketing, and talent management. I've had the opportunity to grow and lead creative teams and work closely with creators, brands, and public figures to build strategic and effective brand identities. As the founder of Nesting Story and co-founder of The Water Cooler, along with my time as Head of Talent at Shine Talent Group, I strive to bring authentic and innovative stories to life, helping others find their unique voice in the digital world.…Hi! I'm Joanna, a passionate storyteller and brand builder with extensive experience in content creation, digital marketing, and talent management. I've had the opportunity to grow and lead creative teams and work closely with creators, brands, and public figures to build strategic and effective brand identities. As the founder of Nesting Story and co-founder of The Water Cooler, along with my time as Head of Talent at Shine Talent Group, I strive to bring authentic and innovative stories to life, helping others find their unique voice in the digital world.

Joanna Fowler

Brand Strategist, Marketing Strategist, Content Creator, +2

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Hi! I'm Joanna, a passionate storyteller and brand builder with extensive experience in content creation, digital marketing, and talent management. I've had the opportunity to grow and lead creative teams and work closely with creators, brands, and public figures to build strategic and effective brand identities. As the founder of Nesting Story and co-founder of The Water Cooler, along with my time as Head of Talent at Shine Talent Group, I strive to bring authentic and innovative stories to life, helping others find their unique voice in the digital world.…Hi! I'm Joanna, a passionate storyteller and brand builder with extensive experience in content creation, digital marketing, and talent management. I've had the opportunity to grow and lead creative teams and work closely with creators, brands, and public figures to build strategic and effective brand identities. As the founder of Nesting Story and co-founder of The Water Cooler, along with my time as Head of Talent at Shine Talent Group, I strive to bring authentic and innovative stories to life, helping others find their unique voice in the digital world.

Available to hire

Hi! I’m Joanna, a passionate storyteller and brand builder with extensive experience in content creation, digital marketing, and talent management. I’ve had the opportunity to grow and lead creative teams and work closely with creators, brands, and public figures to build strategic and effective brand identities.

As the founder of Nesting Story and co-founder of The Water Cooler, along with my time as Head of Talent at Shine Talent Group, I strive to bring authentic and innovative stories to life, helping others find their unique voice in the digital world.

Skills

Branding

Social Media Design

Copywriting

Experience Level

Branding

Expert

Social Media Design

Expert

Copywriting

Intermediate

Work Experience

Head of Talent at Shine Talent Group

June 30, 2025 - July 17, 2025

Led and mentored a team of talent managers supporting a diverse roster of influencers. Oversaw strategic brand-building and social media growth initiatives for talent. Provided coaching on digital storytelling, brand partnerships, and platform optimization. Played a key role in talent strategy.

Co-Founder & CEO at The Water Cooler

December 31, 2024 - July 17, 2025

Directed client relations, sales, and overall business growth. Led brand development, digital marketing strategy, and creative execution. Oversaw content production, including video, copy, and visual campaigns. Managed a team of seven and drove creative leadership across all projects.

Founder at Nesting Story

January 1, 2013 - Present

Built and managed a successful personal brand and YouTube channel. Partnered with major brands on influencer campaigns and sponsored content. Featured in People, Glamour, and contributed regularly to BabyCenter US. Delivered keynotes and media appearances across North America.

Interior Designer at MackayWong & Regina Sturrock Design

December 31, 2009 - July 17, 2025

Worked on residential, commercial, and hospitality projects, contributing to concept development, sourcing, styling, and installation of interiors.

Interior Designer at MackayWong & Regina Sturrock Design

December 31, 2013 - July 17, 2025

Worked on residential, commercial, and hospitality projects, contributing to concept development, sourcing, styling, and installation of interiors.