Hi, I'm Leo Prasetianto Purba, an Art Director with over 6 years of experience managing and creating engaging content. I specialize in content management and video content creation, having led teams and crafted content strategies that align with current marketing trends. I enjoy turning creative ideas into visual stories that connect with audiences across social media and other platforms. I'm passionate about collaborating with teams to bring projects to life, from planning and production to distribution. Whether directing videographers or working hands-on with video editing, I strive to deliver high-quality work that meets brand standards and marketing goals. Let's create something great together!

Leo Prasetianto Purba

Hi, I'm Leo Prasetianto Purba, an Art Director with over 6 years of experience managing and creating engaging content. I specialize in content management and video content creation, having led teams and crafted content strategies that align with current marketing trends. I enjoy turning creative ideas into visual stories that connect with audiences across social media and other platforms. I'm passionate about collaborating with teams to bring projects to life, from planning and production to distribution. Whether directing videographers or working hands-on with video editing, I strive to deliver high-quality work that meets brand standards and marketing goals. Let's create something great together!

Available to hire

Hi, I’m Leo Prasetianto Purba, an Art Director with over 6 years of experience managing and creating engaging content. I specialize in content management and video content creation, having led teams and crafted content strategies that align with current marketing trends. I enjoy turning creative ideas into visual stories that connect with audiences across social media and other platforms.

I’m passionate about collaborating with teams to bring projects to life, from planning and production to distribution. Whether directing videographers or working hands-on with video editing, I strive to deliver high-quality work that meets brand standards and marketing goals. Let’s create something great together!

See more

Work Experience

Head of Content Entrepreneurs.id at Importir Group
November 1, 2021 - Present
Directed both graphic design and videographer teams; formulated monthly content plans to deliver key messages and product USPs; identified current content marketing trends in Indonesia; communicated with the digital marketing division to create converting content.
Lead Videographer Importir.org at Importir Group
November 1, 2021 - July 17, 2025
Coordinated pre-production and post-production processes; ensured results met quality standards and brand guidelines; led and united a team of five videographers.
Videographer Importir.org at Importir Group
December 31, 2019 - July 17, 2025
Executed content plans; collaborated with other videographers to produce quality video content.
Content Creator
March 1, 2017 - Present
Created and managed content across multiple platforms including TikTok (52,000+ followers), Likee (24,000+ followers), Kwai/SnackVideo (10,000+ followers before platform migration), and Instagram (18,000+ followers).
Content Creator & Distributor at NGO Winfield
November 1, 2017 - July 17, 2025
Responsible for all content creation and distribution.

Education

High School Diploma at SMK Negeri 1 Sidikalang
January 1, 2010 - December 31, 2013

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Non-Profit Organization, Retail, Software & Internet, Professional Services