Available to hire
Experienced and solution orientated paid media and digital marketing consultant (agency & in-house). Experience on
360-degree aspects of digital marketing and advertising, starting from strategy, planning, implementation, client servicing and
account management.
Early adopter of new technologies and processes, ensuring effective and innovative paid media and marketing solutions.
Collaborated and consulted diverse clients across various industries e.g. Amazon Alexa, KIA, UN, Melia Hotels, Wella, EPO, Snapdragon.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
English
Fluent
Serbian
Fluent
French
Advanced
Italian
Advanced
Portuguese
Intermediate
Work Experience
Paid Media Director (Social and SEM/PPC) at 1000heads Media agency, London, UK
April 30, 2025 - July 17, 2025Offered consultative services to client teams including paid media audits, strategic planning, and implementation of paid social and SEM/PPC strategies in both brand and performance environments. Supported new client pitches and suggested innovative strategic approaches. Oversaw development and implementation of paid strategies, deploying multi-platform approaches and evaluating emerging technologies. Collaborated with teams on paid media assets, delivered campaign reporting, and managed large paid media budgets. Contributed to team growth through hiring, training, and agency business development.
Paid Media Director (Social and SEM/PPC) at 1000heads
April 30, 2025 - July 17, 2025Offered consultative services including paid media audits, strategic planning, and implementation for paid social and SEM/PPC. Supported new client pitches and suggested innovative strategic approaches. Oversaw paid media team strategy development and deployment across multiple platforms integrating SEM, paid social, and SEO. Evaluated emerging tech and trends, prepared campaign performance reports, managed budgets, contributed to team hiring and training, and helped grow agency business through new paid media strategies.
Paid Media Director (Social and SEM/PPC) at 1000heads Media agency
April 30, 2025 - July 17, 2025Offered consultative services including paid media audits, strategic planning, and implementation for paid social and SEM/PPC campaigns in brand and performance environments. Supported client pitches, suggested innovative approaches to meet business goals, managed multi-platform paid strategies, researched emerging technologies, collaborated cross-functionally on asset development, prepared campaign reporting, led budget management for large investments, developed the paid media team by recruiting and training, and contributed to agency growth through new business leads.
Paid Media & Growth Consultant - Freelance (Social and SEM/PPC) at Strategie Ads, advertising agency, London, UK
April 1, 2025 - PresentProvided short-term and long-term consultancy for brands and media agencies focused on paid media and growth strategies, specializing in social and SEM/PPC campaigns.
Paid Media & Growth Consultant - Freelance (Social and SEM/PPC) at Strategie Ads
April 1, 2025 - PresentProvided short-term and long-term consultancy for brands and media agencies focusing on social and SEM/PPC paid media strategies and growth.
Paid Media & Growth Consultant - Freelance (Social and SEM/PPC) at Strategie Ads
April 1, 2025 - PresentProvided short-term and long-term consultancy services for brands and media agencies specializing in social and SEM/PPC paid media.
Paid Media Manager (Social and SEM/PPC) at Benjamin Stevens Estate Agents – Real Estate Agency and Hub, London, United Kingdom
February 28, 2022 - July 17, 2025Led strategic development of paid social media and SEM/PPC marketing, creating an innovative experience for stakeholders in real estate. Integrated multi-channel strategies including social media, SEM, email, SEO, and chatbots driving increased marketing qualified and sales qualified leads. Collaborated on ad creative design and optimization, managed analytics, conducted training for estate agents, and produced KPI reports.
Paid Media Manager (Social and SEM/PPC) at Benjamin Stevens Estate Agents
February 28, 2022 - July 17, 2025Directed strategic development of paid social media and search marketing for real estate, integrating multi-channel tactics including ChatBot tech to increase qualified leads. Collaborated on creative ad design and optimization, performed analytics and reporting, and led social media training to improve sales effectiveness.
Paid Media Manager (Social and SEM/PPC) at Benjamin Stevens Estate Agents
February 28, 2022 - July 17, 2025Directed strategic development of the company’s paid social media and SEM/PPC marketing ensuring innovative digital experiences. Integrated social media, SEM, email, SEO strategies, and chatbot technologies to increase lead volume. Collaborated with creative teams to design and optimize ad creatives, analyzed campaign effectiveness, provided social media training to estate agents, and created reports to measure KPIs.
Paid Media (Social and SEM/PPC) Strategist at Social Buzzing – Digital Marketing Agency, London, United Kingdom
April 30, 2021 - July 17, 2025Provided strategic paid media recommendations aligned with clients’ business models. Developed and implemented holistic marketing strategies using current ad tactics and MarTech. Managed multiple projects on platforms like Shopify, WooCommerce, and WordPress. Analyzed data for reporting and decision making and collaborated across teams to align multi-channel digital marketing strategies. Created quality visual content and managed budget allocation.
Paid Media (Social and SEM/PPC) Strategist at Social Buzzing
April 30, 2021 - July 17, 2025Provided strategic recommendations and consultancy tailored to client business goals. Executed holistic marketing strategies with up-to-date ad tactics and MarTech. Managed multiple clients and platforms like Shopify and WooCommerce. Analyzed data for reporting and decision-making. Collaborated cross-team to align strategies, created visual content and managed marketing budgets.
Paid Media (Social and SEM/PPC) Strategist at Social Buzzing
April 30, 2021 - July 17, 2025Provided strategic recommendations and consultative services to clients, executed holistic marketing strategies using up-to-date ad tactics and MarTech, managed multiple clients across platforms like Shopify and WooCommerce, analyzed data for reporting and decision making, collaborated across teams to align strategies, created visual content including images and videos, and designed and managed marketing budgets.
Digital Marketing, Communications, Membership & CMS Exec. at CIPR – Chartered Institute of Public Relations, London, United Kingdom
July 31, 2020 - July 17, 2025Developed membership attraction strategies and maintained Drupal and other CMS content. Coordinated membership databases, implemented email marketing, maintained CPD platform, and approved custom member activities.
Social Media Planner & Executive (Paid & Organic) e-Commerce & CMS Coordinator at Strategie Art (contemporary fine art gallery), London, United Kingdom
March 31, 2019 - July 17, 2025Conceptualized, built, and managed WordPress/WooCommerce gallery platform. Used paid and organic tactics to grow the Instagram audience. Implemented conversational chatbot marketing, integrated social media with e-commerce platforms, and leveraged Facebook analytics to maximize ROI. Coordinated trade and liaised with private and corporate clients.
Digital Marketing, Communications, Membership & CMS Exec. at Chartered Institute of Public Relations (CIPR)
March 31, 2019 - July 17, 2025Developed membership strategies, maintained Drupal and other CMS content, coordinated membership databases, implemented email marketing, and managed CPD platform activities.
Digital Marketing, Communications, Membership & CMS Exec. at CIPR – Chartered Institute of Public Relations
March 31, 2019 - July 17, 2025Developed membership strategies, maintained Drupal and other CMS content, coordinated membership databases, implemented email marketing, and managed a CPD platform approving member activities.
Social Media Planner & Executive (Paid & Organic) e-Commerce & CMS Coordinator at Strategie Art
April 30, 2015 - July 17, 2025Built and managed WordPress/WooCommerce gallery platform. Used paid and organic tactics to grow Instagram followers. Deployed conversational marketing with chatbots, integrated social media with e-commerce platforms, and used analytics to maximize ROI. Liaised with private collectors and corporate clients.
Social Media Planner & Executive (Paid & Organic) / e-Commerce & CMS Coordinator at Strategie Art
April 30, 2015 - July 17, 2025Conceptualised, built, and managed WordPress/WooCommerce gallery platform. Employed paid and organic tactics to grow social media presence. Deployed conversational marketing with chatbots to increase conversions. Integrated social media and e-commerce platforms, analyzed Facebook analytics to maximize ROI, and liaised with private and corporate clients.
Digital Communications & Marketing Officer at Ex-Lease (automotive industry - trade & exports), Frankfurt, Germany
March 31, 2015 - July 17, 2025Enhanced online presence and branding, maintained XML product databases and catalogues, and expanded company reach by acquiring French, Italian, and Portuguese speaking clients.
Digital Communications & CMS Coordinator Journalist/Researcher at Institute for War & Peace Reporting, London, United Kingdom
April 30, 2014 - July 17, 2025Coordinated editorial output and online publications, maintained Drupal content, managed automated newsletters, and conducted investigative journalism focusing on ethnic and social minority issues.
Digital Communications & CMS Coordinator / Journalist/Researcher at Institute for War & Peace Reporting
April 30, 2014 - July 17, 2025Coordinated and improved editorial output and online publications, maintained Drupal content, managed automated newsletter distribution, and conducted investigative research on ethnic and social issues.
Digital Communications & Marketing Officer at Ex-Lease
April 30, 2014 - July 17, 2025Strengthened the company’s online presence and branding, maintained XML databases and catalogues, and expanded capacities by acquiring multi-lingual clients.
Digital Communications & CMS Coordinator / Journalist/Researcher at Institute for War & Peace Reporting
April 30, 2014 - July 17, 2025Coordinated agency editorial output and online publications, managed Drupal content, structured automated newsletter distribution, and conducted investigative journalism research into minority issues.
Digital Communications & Marketing Officer at Ex-Lease
April 30, 2014 - July 17, 2025Strengthened company online presence and branding, maintained XML databases and catalogues, and expanded client base in French, Italian, and Portuguese speaking markets.
Media & Digital Officer at Greater London Authority
April 30, 2004 - July 17, 2025Researched media coverage related to the Mayor of London and the London Assembly, produced transcripts, daily press summaries, reports, and analysis to support media campaigns.
Media & Digital Officer at Greater London Authority
April 30, 2004 - July 17, 2025Researched and provided analysis and summaries on media coverage related to the Mayor of London and London Assembly activities. Produced transcripts and reports to support media campaigns and projects.
Media & Digital Officer at Greater London Authority (The Mayor of London’s Media Office), London, United Kingdom
March 31, 2003 - July 17, 2025Researched and provided media coverage analysis for Mayor of London and London Assembly. Produced transcripts, daily press summaries, reports, and editorial support for media campaigns and projects.
Education
MA at Birkbeck - University Of London
October 1, 2005 - June 30, 2007BA(Hons) at University of Westminster
September 1, 1999 - June 30, 2003MA at Birkbeck - University Of London
October 1, 2005 - June 30, 2007BA(Hons) at University of Westminster
September 1, 1999 - June 30, 2003MA at Birkbeck - University Of London, London, United Kingdom
October 1, 2010 - June 30, 2007BA(Hons) at University of Westminster, London, United Kingdom
September 1, 1999 - June 30, 2003Qualifications
CIPR CPD Certificate in Understanding Public Relations
July 1, 2019 - December 31, 2019CIPR CPD Certificate in Making Smartphone Videos for Social Media
July 1, 2019 - December 31, 2019CIPR CPD Certificate in Social Media Strategy
July 1, 2019 - December 31, 2019CIPR CPD Certificate in Understanding Public Relations
July 1, 2019 - December 31, 2019CIPR CPD Certificate in Making Smartphone Videos for Social Media
July 1, 2019 - December 31, 2019CIPR CPD Certificate in Social Media Strategy
July 1, 2019 - December 31, 2019CIPR CPD Certificate in Understanding Public Relations
July 1, 2019 - December 31, 2019CIPR CPD Certificate in Making Smartphone Videos for Social Media
July 1, 2019 - December 31, 2019CIPR CPD Certificate in Social Media Strategy
July 1, 2019 - December 31, 2019Industry Experience
Professional Services, Real Estate & Construction, Retail, Travel & Hospitality, Government, Media & Entertainment
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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