I am a results-oriented social media and digital marketing specialist with over 3 years of experience in developing and implementing effective online strategies. I excel in content strategy, audience development, and campaign optimization across platforms like Instagram, Facebook, LinkedIn, and TikTok. I enjoy building strong online communities, identifying trends early, and converting creative concepts into top-performing social content. With a strong background in project management and team leadership, I have led end-to-end project implementations and aligned cross-functional activities to business objectives. I am passionate about leveraging data analytics to enhance brand awareness and drive tangible growth while fostering effective communication and productivity within teams.

Akanksha Keshari

I am a results-oriented social media and digital marketing specialist with over 3 years of experience in developing and implementing effective online strategies. I excel in content strategy, audience development, and campaign optimization across platforms like Instagram, Facebook, LinkedIn, and TikTok. I enjoy building strong online communities, identifying trends early, and converting creative concepts into top-performing social content. With a strong background in project management and team leadership, I have led end-to-end project implementations and aligned cross-functional activities to business objectives. I am passionate about leveraging data analytics to enhance brand awareness and drive tangible growth while fostering effective communication and productivity within teams.

Available to hire

I am a results-oriented social media and digital marketing specialist with over 3 years of experience in developing and implementing effective online strategies. I excel in content strategy, audience development, and campaign optimization across platforms like Instagram, Facebook, LinkedIn, and TikTok. I enjoy building strong online communities, identifying trends early, and converting creative concepts into top-performing social content.

With a strong background in project management and team leadership, I have led end-to-end project implementations and aligned cross-functional activities to business objectives. I am passionate about leveraging data analytics to enhance brand awareness and drive tangible growth while fostering effective communication and productivity within teams.

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Language

English
Fluent

Work Experience

Project Manager at OPK E Service
May 1, 2023 - Present
Spearheaded end-to-end project execution using Basecamp, ensuring timely delivery across all phases. Led board-level consultant meetings, delivering strategic updates and business growth insights. Defined project objectives, scope, and KPIs, aligning cross-functional efforts with company goals. Developed and enforced SOPs for trigger-based workflows, increasing team efficiency by 25%. Trained and mentored 5+ team members, improving workflow alignment and reducing onboarding time. Resolved internal team conflicts, streamlining communication and boosting productivity. Produced stakeholder reports and facilitated decision-making via structured MoMs and status updates. Collaborated with leadership to set strategic monthly targets, directly supporting departmental KPIs.
Social Media Manager at Teknikforce Ventures LLC
April 30, 2023 - July 17, 2025
Revamped LinkedIn SEO strategy, boosting profile views by 33%. Increased Instagram and Facebook followers by 40% through consistent, targeted campaigns. Created platform-specific content calendars using Canva, enhancing brand visibility and engagement. Led a cross-platform social media team, improving engagement across YouTube, Twitter, and Pinterest. Improved YouTube channel performance by adjusting content based on analytics insights. Provided frontline tech support via Messenger, achieving high customer satisfaction rates. Analyzed monthly metrics with Google Analytics and Meta Insights to optimize campaigns.
Project Manager at OPKE Service
February 1, 2025 - August 20, 2025
Led end-to-end project implementation with Basecamp, facilitating on-time delivery at every stage. Chaired board-level consultant sessions, presenting strategic updates and business development findings. Established clear project goals, scope, and KPIs, aligning cross-functional activities with business objectives. Created and implemented SOPs for trigger-based workflows, improving team efficiency by 25%. Trained and mentored over five team members, enhancing workflow alignment and decreasing onboarding time. Resolved conflicts within the internal team, improving communication and productivity. Generated stakeholder reports and facilitated decision-making through organized MoMs and status reports. Worked with leadership to establish strategic monthly goals, indirectly contributing to departmental KPIs.
Social Media Manager at Teknikforce Ventures LLC
April 30, 2023 - August 20, 2025
Redesigned LinkedIn SEO strategy, increasing profile views by 33%. Grew Instagram and Facebook followers by 40% with regular, focused campaigns. Increased impressions by 70%. Developed platform-specific content calendars on Canva, strengthening brand presence and engagement. Headed a cross-platform social media team, enhancing engagement on YouTube, Twitter, and Pinterest. Enhanced YouTube channel performance through content adjustment via analytics insights. Provided frontline technical support via Messenger, achieving high customer satisfaction rates. Tracked monthly statistics using Google Analytics and Meta Insights to streamline campaigns.

Education

Master of Computer Applications at Chandigarh University, Chandigarh, India
January 1, 2019 - December 31, 2022
Master of Computer Applications (MCA) at Chandigarh University, Chandigarh, India
January 1, 2019 - January 1, 2022
Bachelor of Science (B.Sc) at Sunbeam College for Women, Varanasi, India
January 11, 2030 - August 20, 2025

Qualifications

Digital Marketing
January 1, 2023 - December 31, 2023
Google Analytics For Beginners
January 1, 2023 - December 31, 2023
Digital Marketing, Hubspot Academy
January 1, 2023 - August 20, 2025
Google Analytics For Beginners, Google Analytics
January 1, 2023 - August 20, 2025

Industry Experience

Professional Services, Media & Entertainment, Software & Internet, Retail, Other