I am a service designer and a design thinker with a background in communication design. I specialize in branding and translating complex concepts into digestible communication materials and infographics. I work across media including print, digital, and spatial to create engaging narratives that connect with diverse audiences and drive meaningful impact. I always bring a systems thinking lens to my projects, ensuring that my visual outputs are not only aesthetically pleasing but strategically aligned with the project goals. Throughout my career, I have managed multiple human-centered and community-based research projects, facilitating stakeholder engagement and participatory research activities. I enjoy designing both print and digital materials, mentoring emerging designers, and developing communication strategies that promote equity and inclusion. I am passionate about creating designs that foster meaningful connections and support social innovation.…

Sheyda Rashidi

I am a service designer and a design thinker with a background in communication design. I specialize in branding and translating complex concepts into digestible communication materials and infographics. I work across media including print, digital, and spatial to create engaging narratives that connect with diverse audiences and drive meaningful impact. I always bring a systems thinking lens to my projects, ensuring that my visual outputs are not only aesthetically pleasing but strategically aligned with the project goals. Throughout my career, I have managed multiple human-centered and community-based research projects, facilitating stakeholder engagement and participatory research activities. I enjoy designing both print and digital materials, mentoring emerging designers, and developing communication strategies that promote equity and inclusion. I am passionate about creating designs that foster meaningful connections and support social innovation.…

Available to hire

I am a service designer and a design thinker with a background in communication design. I specialize in branding and translating complex concepts into digestible communication materials and infographics. I work across media including print, digital, and spatial to create engaging narratives that connect with diverse audiences and drive meaningful impact. I always bring a systems thinking lens to my projects, ensuring that my visual outputs are not only aesthetically pleasing but strategically aligned with the project goals.

Throughout my career, I have managed multiple human-centered and community-based research projects, facilitating stakeholder engagement and participatory research activities. I enjoy designing both print and digital materials, mentoring emerging designers, and developing communication strategies that promote equity and inclusion. I am passionate about creating designs that foster meaningful connections and support social innovation.

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Work Experience

Designer, Collaboration Specialist at Health Innovation Hub, Ministry of Health, BC
February 28, 2025 - July 17, 2025
Managed multiple human-centered and community-based research projects from conception to product design. Coordinated timelines, budgets, and community/stakeholder engagement sessions to align with ministry and community objectives. Designed print and digital materials including infographics, brochures, posters, and tools for engagement events. Facilitated participatory research data collection through interviews, co-design workshops, surveys, journey mapping, and system mapping, synthesizing data to inform decision-making.
Designer at Freelance
February 1, 2025 - Present
Handled interaction and communication design projects, including the creation of visual identity and package design for brands such as AstroMunch. Worked independently on various design assignments that involve branding and communication.
Community Engagement Manager at BIPOC Foundation
August 31, 2023 - July 17, 2025
Developed community engagement strategies rooted in the lived experiences of BIPOC entrepreneurs to align program design with systemic equity goals. Led the redesign of the brand identity, visual and verbal tone, and website to reflect the foundation's mission. Created communication and marketing strategies, reshaping outreach channels using Mailchimp, and designed social media and digital communications.
Service Designer at ISM Arts & Culture
July 31, 2023 - July 17, 2025
Conducted UX research and co-created solutions for arts and culture programs. Designed educational frameworks and presentation materials used to conduct workshops for community stakeholders. Created multiple print and digital materials for knowledge mobilization. Mentored emerging designers and developed communication strategies.
Graphic Designer at Cipa & Took House
July 31, 2021 - July 17, 2025
Produced social media content and package designs for Papco, designed notebooks and print advertisements, and developed visual identity for clients including Hoorsan Bistro and Fuel Station Gym.
Graphic Designer at Carno Studio
April 30, 2021 - July 17, 2025
Created social media content for major Iranian manufacturers such as MazMaz and Farmand, designed packaging for pharmaceutical and consumer goods companies, and developed outdoor advertisements and print ads.

Education

Interdisciplinary Master of Design at Emily Carr University of Art + Design, Vancouver
January 1, 2023 - December 31, 2023
Bachelor of Communication Design at Art University of Tehran, Tehran
January 1, 2019 - December 31, 2019

Qualifications

Add your qualifications or awards here.

Industry Experience

Government, Healthcare, Non-Profit Organization, Media & Entertainment, Consumer Goods, Education