Hi, I'm Fernando Fierro, a creative professional with extensive experience in photography, art direction, and content strategy. Since 2021, I've developed and led unique creative projects for various brands and editorial clients, always aiming to bring fresh and innovative ideas to the table. My background spans several countries and fields, from fashion and social entrepreneurship to digital strategy and sustainable fashion. I also enjoy teaching and sharing knowledge, having led courses and master classes for diverse audiences internationally. Whether working as a photographer, creative director assistant, or founding my own brand, I always strive to combine creativity with sustainability and effective communication.

Fernando Fierro

Hi, I'm Fernando Fierro, a creative professional with extensive experience in photography, art direction, and content strategy. Since 2021, I've developed and led unique creative projects for various brands and editorial clients, always aiming to bring fresh and innovative ideas to the table. My background spans several countries and fields, from fashion and social entrepreneurship to digital strategy and sustainable fashion. I also enjoy teaching and sharing knowledge, having led courses and master classes for diverse audiences internationally. Whether working as a photographer, creative director assistant, or founding my own brand, I always strive to combine creativity with sustainability and effective communication.

Available to hire

Hi, I’m Fernando Fierro, a creative professional with extensive experience in photography, art direction, and content strategy. Since 2021, I’ve developed and led unique creative projects for various brands and editorial clients, always aiming to bring fresh and innovative ideas to the table. My background spans several countries and fields, from fashion and social entrepreneurship to digital strategy and sustainable fashion.

I also enjoy teaching and sharing knowledge, having led courses and master classes for diverse audiences internationally. Whether working as a photographer, creative director assistant, or founding my own brand, I always strive to combine creativity with sustainability and effective communication.

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Language

English
Fluent
Spanish; Castilian
Fluent
French
Advanced

Work Experience

Photographer and Art Director
January 1, 2021 - Present
Develop and lead unique creative concepts, photography and video projects for a variety of brands and editorials such as The Dash and Dot, Mishino, Kegham Djeghalian’s Fashion Editorial Course, among others. Photojournalism experience at Altopress (2021-2022). Assisted photographers Benjamin Kanarek (Elle and Grazia editorials) and Omri Rosengart.
Creative Director Assistant at 58 Facettes
December 31, 2022 - July 17, 2025
Right hand of the creative director. Photography and retouching packshot; creative and editorial photography. Responsible for the visual identity of the brand. Designed and developed new marketing concepts, creation of visuals and graphics. Developed sustainable product features and all creative applications. Visual merchandising for pop-up stores and live events. Increased product stock photography and retouching leading to highest sales month for the marketplace.
Assistant Showroom at Stine Goya
June 30, 2022 - July 17, 2025
General assistance for the showroom during Paris Fashion Week SS 2033. Product and event photography at the showroom.
Founding Director and Creative Director at EFE EFE
February 28, 2021 - July 17, 2025
Creative direction including visual strategy and executive management of a slow fashion brand. Product management from design to sales. Sustainable and zero waste design of a wide variety of products. Designed and managed the e-commerce strategy with sold-out campaigns.
Content Strategy Director at CocoFact
April 30, 2015 - July 17, 2025
Designed and led content, inbound marketing and distribution strategies and teams for brands such as HSBC and Avène. Developed key learnings and frameworks for inbound marketing strategies.
Editor-in-Chief Assistant at Trading & Risk Magazine (RiskMathics FI)
May 31, 2021 - July 17, 2025
Developed community management strategy and multimedia content for events. Edited and proofread English and Spanish content.
Digital Manager at WOBI
April 30, 2011 - July 17, 2025
Created social media and digital content strategy. Produced online content and event coverage developing an influencer and content hub. Increased users and interaction with SEO and SEM strategy.

Education

MA at Goldsmiths College, University of London
January 1, 2015 - December 31, 2016
MA at Paris College of Art
January 1, 2021 - December 31, 2022
Postgraduate Diploma at Universidad Panamericana
January 1, 2010 - December 31, 2011
BA at Universidad Panamericana
January 1, 2006 - December 31, 2010

Qualifications

AI Foundations for Business
January 1, 2021 - December 31, 2021
Art Direction
January 1, 2012 - December 31, 2012

Industry Experience

Media & Entertainment, Education, Retail, Professional Services