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Hi, I'm Madeleine, a passionate digital marketer with six years of experience creating data-driven strategies that boost growth and engagement. I specialize in lead generation, social media strategy, and brand positioning with a strong focus on campaign optimization and performance analytics. I thrive in fast-paced environments, working collaboratively to align marketing initiatives with business goals for impactful results. I'm adept at managing multi-channel campaigns and developing targeted promotional strategies. My experience spans managing online reputations, organic social media growth, and employer branding, all aimed at driving conversions and engagement. I'm always eager to leverage data insights to refine marketing approaches and deliver measurable success.…Hi, I'm Madeleine, a passionate digital marketer with six years of experience creating data-driven strategies that boost growth and engagement. I specialize in lead generation, social media strategy, and brand positioning with a strong focus on campaign optimization and performance analytics. I thrive in fast-paced environments, working collaboratively to align marketing initiatives with business goals for impactful results. I'm adept at managing multi-channel campaigns and developing targeted promotional strategies. My experience spans managing online reputations, organic social media growth, and employer branding, all aimed at driving conversions and engagement. I'm always eager to leverage data insights to refine marketing approaches and deliver measurable success.

Madeleine Nutt Higdon

Digital Marketer, Marketing Strategist, Content Strategist, +2

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Hi, I'm Madeleine, a passionate digital marketer with six years of experience creating data-driven strategies that boost growth and engagement. I specialize in lead generation, social media strategy, and brand positioning with a strong focus on campaign optimization and performance analytics. I thrive in fast-paced environments, working collaboratively to align marketing initiatives with business goals for impactful results. I'm adept at managing multi-channel campaigns and developing targeted promotional strategies. My experience spans managing online reputations, organic social media growth, and employer branding, all aimed at driving conversions and engagement. I'm always eager to leverage data insights to refine marketing approaches and deliver measurable success.…Hi, I'm Madeleine, a passionate digital marketer with six years of experience creating data-driven strategies that boost growth and engagement. I specialize in lead generation, social media strategy, and brand positioning with a strong focus on campaign optimization and performance analytics. I thrive in fast-paced environments, working collaboratively to align marketing initiatives with business goals for impactful results. I'm adept at managing multi-channel campaigns and developing targeted promotional strategies. My experience spans managing online reputations, organic social media growth, and employer branding, all aimed at driving conversions and engagement. I'm always eager to leverage data insights to refine marketing approaches and deliver measurable success.

Available to hire

Hi, I’m Madeleine, a passionate digital marketer with six years of experience creating data-driven strategies that boost growth and engagement. I specialize in lead generation, social media strategy, and brand positioning with a strong focus on campaign optimization and performance analytics. I thrive in fast-paced environments, working collaboratively to align marketing initiatives with business goals for impactful results.

I’m adept at managing multi-channel campaigns and developing targeted promotional strategies. My experience spans managing online reputations, organic social media growth, and employer branding, all aimed at driving conversions and engagement. I’m always eager to leverage data insights to refine marketing approaches and deliver measurable success.

Skills

Experience Level

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Events Marketing Specialist, Events Marketing Team at Society of Petroleum Engineers (SPE)

April 1, 2023 - Present

Manages multi-channel marketing campaigns to drive attendance and engagement for SPE Americas industry events, ensuring alignment with business goals. Develops targeted promotional strategies leveraging email, social media, digital and print advertising to maximize registrations and SPE brand visibility. Collaborates with cross-functional teams and external partners and stakeholders to execute seamless event marketing initiatives, optimizing audience reach and engagement. Analyzes campaign performance and attendee data to refine marketing strategies, improve ROI, and enhance future event promotions. Develops and executes marketing strategies to support exhibit sales and sponsorship teams, driving revenue growth and partner engagement.

Digital Branding Specialist, Digital Marketing Team at LGI Homes

April 30, 2023 - July 17, 2025

Managed LGI Homes' online reputation, organic social media, and location marketing to drive lead generation and brand growth. Led strategy and creation of organic social content and sales campaigns, increasing Instagram followers by 5.7% and generating 12K+ conversions. Developed employer branding content on LinkedIn, boosting follower growth by 15.7% and engagement by 328% to attract top talent nationwide.

Junior Account Manager and Account Coordinator, Marketing Team at AdWhite Marketing and Design

October 31, 2021 - July 17, 2025

Optimized client social content to align with brand strategy and drive growth, lead generation, and engagement across key and emerging platforms. Managed and optimized paid and organic campaigns, collaborating with design, copy, and web teams to refine deliverables based on consumer insights. Built strong B2B client relationships, led cross-functional collaboration, and earned two promotions for improving content planning efficiency and team communication.

Marketing and Social Media Intern at AdWhite Marketing and Design

December 31, 2020 - July 17, 2025

Assisted with social media content optimization and marketing campaigns. Helped align client content with brand strategies to drive engagement and lead generation.