Hi, I’m Lian Shemesh, a Strategic Marketing Leader with over 15 years of experience, including nine years focused on the food and beverage industry. I've successfully led brand strategy, go-to-market execution, and new product development across both Israeli and U.S. markets. I’m passionate about driving growth through data-driven marketing strategies and leading cross-functional teams. I’m known for my adaptability, innovation, and customer-centric leadership style. From managing crisis responses during recalls to launching new business units and revitalizing declining categories, I enjoy the challenge of turning marketing strategies into tangible business results while fostering a collaborative environment.

Lian Shemesh

Add your roles

Hi, I’m Lian Shemesh, a Strategic Marketing Leader with over 15 years of experience, including nine years focused on the food and beverage industry. I've successfully led brand strategy, go-to-market execution, and new product development across both Israeli and U.S. markets. I’m passionate about driving growth through data-driven marketing strategies and leading cross-functional teams. I’m known for my adaptability, innovation, and customer-centric leadership style. From managing crisis responses during recalls to launching new business units and revitalizing declining categories, I enjoy the challenge of turning marketing strategies into tangible business results while fostering a collaborative environment.

Available to hire

Hi, I’m Lian Shemesh, a Strategic Marketing Leader with over 15 years of experience, including nine years focused on the food and beverage industry. I’ve successfully led brand strategy, go-to-market execution, and new product development across both Israeli and U.S. markets. I’m passionate about driving growth through data-driven marketing strategies and leading cross-functional teams.

I’m known for my adaptability, innovation, and customer-centric leadership style. From managing crisis responses during recalls to launching new business units and revitalizing declining categories, I enjoy the challenge of turning marketing strategies into tangible business results while fostering a collaborative environment.

See more

Experience Level

Expert
Intermediate

Language

English
Fluent
Hebrew (modern)
Fluent

Work Experience

Category Marketing Manager at Strauss Group Inc.
June 30, 2024 - July 17, 2025
Led strategic marketing plans contributing to consistent market share growth. Managed and mentored cross-functional teams to deliver category performance. Spearheaded crisis response during a major recall, resulting in 12% growth in unaffected segments. Launched a new Food Tech business unit and product line in Israel and the U.S. Revitalized a declining category, improving profitability by 8 percentage points. Executed targeted marketing campaigns during COVID, reaching all-time market share highs.
Senior Brand Manager at Strauss Group Inc.
November 1, 2019 - July 17, 2025
Directed brand strategy and innovation to enhance profitability. Reported directly to the CEO while leading a dedicated brand team. Repositioned struggling categories through rebranding and quality improvements. Developed consumer-centric products to revive underperforming brands. Utilized market research to fine-tune branding and communication strategies.
Brand Manager at Kimberly-Clark
March 1, 2015 - July 17, 2025
Managed full-cycle marketing for a competitive brand portfolio. Launched social media channels and managed retail and TV campaigns. Achieved 25% sales growth through cross-functional promotional campaigns. Collaborated with suppliers and internal teams for digital and in-store activations.
Brand Manager at Dr. Fischer Ltd.
December 31, 2011 - July 17, 2025
Oversaw category marketing and brand development. Coordinated marketing campaigns with internal stakeholders and external agencies.
Marketing Research & Social Media Manager at Dr. Fischer Ltd.
January 1, 2010 - July 17, 2025
Led research initiatives that informed strategic decisions. Managed social media presence and collaborated with media agencies.

Education

MBA at Bar-Ilan University
January 1, 2011 - December 31, 2011
BA at Bar-Ilan University
January 1, 2007 - December 31, 2007

Qualifications

Add your qualifications or awards here.

Industry Experience

Consumer Goods

Experience Level

Expert
Intermediate

Hire a Freelancer

We have the best experts on Twine. Hire a freelancer in Tampa today.