I am a driven entrepreneurial social media and branding expert with over 20 years of senior-level marketing experience. I pride myself on being hands-on in delivering fully integrated marketing strategies that generate profit, and I enjoy leading, mentoring, and coaching teams to success. My career spans working with prestigious brands, managing marketing teams globally, and a strong track record in sales. I love combining my creative background with my marketing and entrepreneurial experience to help brands grow and thrive.

Elena Taggart

I am a driven entrepreneurial social media and branding expert with over 20 years of senior-level marketing experience. I pride myself on being hands-on in delivering fully integrated marketing strategies that generate profit, and I enjoy leading, mentoring, and coaching teams to success. My career spans working with prestigious brands, managing marketing teams globally, and a strong track record in sales. I love combining my creative background with my marketing and entrepreneurial experience to help brands grow and thrive.

Available to hire

I am a driven entrepreneurial social media and branding expert with over 20 years of senior-level marketing experience. I pride myself on being hands-on in delivering fully integrated marketing strategies that generate profit, and I enjoy leading, mentoring, and coaching teams to success.

My career spans working with prestigious brands, managing marketing teams globally, and a strong track record in sales. I love combining my creative background with my marketing and entrepreneurial experience to help brands grow and thrive.

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Work Experience

Personal Shopper at Cruise/Flannels
October 1, 2023 - Present
Launched a new VIP Personal Shopping Suite, delivering £320k personal sales since opening and an additional £150k indirect sales through event planning. Attracted super luxury brands and partners to host events, boosting client acquisition, new business, and brand recognition.
Columnist & Fashion Stylist at Westender Magazine
January 1, 2022 - Present
Produced monthly fashion articles for an award-winning Glasgow magazine. Styled all fashion shoots, including design of concepts, clothing sourcing, and coordinating hair & makeup to realize shoot concepts.
Freelance Fashion & Personal Stylist at The Closet Stylist
February 1, 2020 - Present
Worked with clients globally online and in the UK, booking 100% from Instagram and word of mouth. Built an Instagram account to 11.6k followers, responsible for all content design, delivery, and production.
Director of Employer Branding at Denholm
April 30, 2019 - July 17, 2025
Led the development and delivery of a growth-focused start-up business for Denholm Recruitment. Managed project delivery, client pitches, securing £100k in business.
Board Member at Dress for Success Scotland
December 31, 2018 - July 17, 2025
Developed marketing strategy and direction for a charity helping low-income and unemployed women improve employment opportunities.
Owner & Founding Partner at The Marketing Consultancy
April 30, 2018 - July 17, 2025
Designed and delivered digital marketing strategies across sectors like technology, arts, fashion, and recruitment. Led major rebrands, website integrations, CRM implementations, and multi-layered marketing strategies that enhanced brand value and supported business sales and growth.
Owner & Manager at Flystandre
August 31, 2019 - July 17, 2025
Grew and managed a successful adventure sports and accommodation business in Saint Andre Les Alpes, France for 8 years before exiting in 2019 to relocate family to Glasgow.
Head of Marketing at Gaia Wind
March 31, 2013 - July 17, 2025
Reported to CEO and built a multi-layered scalable digital marketing strategy with Salesforce CRM integration, saving 50% of CRM budget. Realigned US sales channels improving sales models.
Head of Marketing at Proven Energy
March 31, 2009 - July 17, 2025
Managed marketing teams across three continents, developed an integrated marketing machine delivering £15m sales pipeline opportunities in 2008, and dramatically increased website traffic and lead generation through SEO, PPC and direct response marketing.
Marketing Planning Manager at Alfred McAlpine Plc
May 31, 2007 - July 17, 2025
Marketing planning responsibilities during tenure.
Marketing & PR Executive at First Group Plc
December 31, 2004 - July 17, 2025
Marketing and PR role.
Internal Account Manager at Isola UK
July 31, 2004 - July 17, 2025
Managed internal accounts.
Business Development Manager at CSG Lanstar
February 28, 2003 - July 17, 2025
Managed business development activities.
Senior Tactical Marketer at Motorola SPS LTD
September 30, 2001 - July 17, 2025
Senior tactical marketing responsibilities.

Education

Add your educational history here.

Qualifications

BA Business Studies HONS Marketing
January 1, 1999 - December 31, 2001
Fellow of the Chartered Institute of Marketing
January 11, 2030 - July 17, 2025

Industry Experience

Retail, Media & Entertainment, Professional Services, Travel & Hospitality, Non-Profit Organization