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Hi, I'm Majel Williams, a visionary digital marketing professional with a strong background in paid media strategy and performance marketing. I have hands-on experience managing multiple campaigns daily, optimizing digital content, and collaborating with cross-functional teams to drive growth and innovation. My goal is to leverage my skills to make a meaningful impact in marketing, communications, or advertising. I enjoy working with diverse digital tools like CMS, Salesforce, Google Ads, and Dreamweaver, and I’m passionate about analyzing data to optimize campaigns for maximum impact. Outside of work, I’m actively involved in team leadership and culture-building initiatives to foster a positive and high-performing environment.…Hi, I'm Majel Williams, a visionary digital marketing professional with a strong background in paid media strategy and performance marketing. I have hands-on experience managing multiple campaigns daily, optimizing digital content, and collaborating with cross-functional teams to drive growth and innovation. My goal is to leverage my skills to make a meaningful impact in marketing, communications, or advertising. I enjoy working with diverse digital tools like CMS, Salesforce, Google Ads, and Dreamweaver, and I’m passionate about analyzing data to optimize campaigns for maximum impact. Outside of work, I’m actively involved in team leadership and culture-building initiatives to foster a positive and high-performing environment.

Majel Williams

Marketing Strategist, Digital Marketer, Performance Marketer, +2

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Hi, I'm Majel Williams, a visionary digital marketing professional with a strong background in paid media strategy and performance marketing. I have hands-on experience managing multiple campaigns daily, optimizing digital content, and collaborating with cross-functional teams to drive growth and innovation. My goal is to leverage my skills to make a meaningful impact in marketing, communications, or advertising. I enjoy working with diverse digital tools like CMS, Salesforce, Google Ads, and Dreamweaver, and I’m passionate about analyzing data to optimize campaigns for maximum impact. Outside of work, I’m actively involved in team leadership and culture-building initiatives to foster a positive and high-performing environment.…Hi, I'm Majel Williams, a visionary digital marketing professional with a strong background in paid media strategy and performance marketing. I have hands-on experience managing multiple campaigns daily, optimizing digital content, and collaborating with cross-functional teams to drive growth and innovation. My goal is to leverage my skills to make a meaningful impact in marketing, communications, or advertising. I enjoy working with diverse digital tools like CMS, Salesforce, Google Ads, and Dreamweaver, and I’m passionate about analyzing data to optimize campaigns for maximum impact. Outside of work, I’m actively involved in team leadership and culture-building initiatives to foster a positive and high-performing environment.

Available to hire

Hi, I’m Majel Williams, a visionary digital marketing professional with a strong background in paid media strategy and performance marketing. I have hands-on experience managing multiple campaigns daily, optimizing digital content, and collaborating with cross-functional teams to drive growth and innovation. My goal is to leverage my skills to make a meaningful impact in marketing, communications, or advertising.

I enjoy working with diverse digital tools like CMS, Salesforce, Google Ads, and Dreamweaver, and I’m passionate about analyzing data to optimize campaigns for maximum impact. Outside of work, I’m actively involved in team leadership and culture-building initiatives to foster a positive and high-performing environment.

Skills

Experience Level

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Ad Operations Specialist at Informa TechTarget

November 1, 2022 - Present

Project managed 30–60 campaigns daily, shared performance metrics, placement critiques, and leads with clients. Generated and optimized HTML in CMS, Dreamweaver, Sailthru, and Email on Acid for client campaigns. Troubleshoot and managed campaign materials across platforms such as Jira, Google Ads, Salesforce, Meta Ads, Outbrain, Netline, and LeadSquared. Analyzed and optimized digital campaigns by improving creative units, placements, click URLs, click trackers, piggybacked pixels, and impression delivery.

Celebrity Engagement Desk Specialist at Celebrity Cruises (Royal Caribbean)

July 1, 2022 - July 17, 2025

Accurately assessed guest needs and recommendations to achieve maximum customer satisfaction and increase retention. Provided the highest level of hospitality and professionalism to Celebrity Cruises’ most valued guests. Used internal systems such as Siebel CRS, Siebel Loyalty, Plus Grade, and departmental intranet sites to research guest concerns.

Corporate Associate Marketing Manager at Sam’s Club

November 1, 2021 - July 17, 2025

Formulated marketing campaigns for sales reps to share with suppliers for revenue growth and membership retention. Managed the Club Pick-Up sampling program to ensure supplier product distribution across multiple regions. Worked in Salesforce, Google Ads, and Appian to analyze product and member data for supplier and Sam’s Media Group knowledge. Communicated and reported to Sam’s Media Group team on new marketing strategies to gain more members and increase supplier buy-in.

Communications Intern at American Council on Renewable Energy (ACORE)

April 1, 2021 - July 17, 2025

Drafted, edited, and proofread various written content including press releases, email campaigns, factsheets, and newsletters. Assisted with drafting and scheduling content publication for ACORE’s social media platforms including Twitter, Facebook, and LinkedIn. Created social media graphics to promote ACORE Policy Forum and Macro Grid Initiative awareness.

Corporate Merchandising Intern at Sam’s Club

August 1, 2020 - July 17, 2025

Participated in the first remote virtual internship experience for Sam’s Club/Walmart. Edited and voiced over the first Club Pick-Up and Curbside App tutorial to assist members and associates. Identified friction points of Club Pick-Up for members, merchants, and operators through team Zoom interviews. Analyzed data in Madrid software and Microsoft Excel to understand how a competitor grand opening might affect membership renewal and behavior.

Seasonal Sales Associate at Macy’s

January 1, 2021 - July 17, 2025

Completed fulfillment orders including picking merchandise, packing and shipping orders, and preparing in-store pickup orders. Proficient in MyShip, handheld devices, POS and MPOS systems, including Search and Send and BOPS. Assisted customers throughout the store with finding items and ensuring satisfaction. Monitored alerts to ensure timely completion of Buy Online Pickup In-Store orders.

Marketing Intern at Illinois Tool Works Inc

August 1, 2019 - July 17, 2025

Developed a sales and customer-facing app for document retention and accessibility for sales reps in the field. Re-created Powder Actuated Tools licensing exam to support the RA27 product launch and resolve compatibility issues. Created a tool cleaning video for the RA27 product launch. Worked in Adobe Suite and Microsoft Suite to develop designs for the Ramset App and complete project tasks.