I am a Digital Marketing Specialist with over 7 years of global experience in real estate, eCommerce, SaaS, and AI industries. I have a proven track record in Meta Ads, email marketing automation, and full-funnel campaign execution. Skilled in tools such as HubSpot, Mailmodo, MailerLite, and Meta Ads Manager, I enjoy delivering lead generation, retention, and sales enablement strategies that produce measurable results. I have a strong understanding of customer journeys, segmentation, and CRM-based personalization, allowing me to effectively collaborate with product and sales teams to optimize conversion workflows. My passion lies in crafting integrated marketing strategies across paid, owned, and earned channels that help businesses grow and engage their audience.

I am a Digital Marketing Specialist with over 7 years of global experience in real estate, eCommerce, SaaS, and AI industries. I have a proven track record in Meta Ads, email marketing automation, and full-funnel campaign execution. Skilled in tools such as HubSpot, Mailmodo, MailerLite, and Meta Ads Manager, I enjoy delivering lead generation, retention, and sales enablement strategies that produce measurable results. I have a strong understanding of customer journeys, segmentation, and CRM-based personalization, allowing me to effectively collaborate with product and sales teams to optimize conversion workflows. My passion lies in crafting integrated marketing strategies across paid, owned, and earned channels that help businesses grow and engage their audience.

Available to hire

I am a Digital Marketing Specialist with over 7 years of global experience in real estate, eCommerce, SaaS, and AI industries. I have a proven track record in Meta Ads, email marketing automation, and full-funnel campaign execution. Skilled in tools such as HubSpot, Mailmodo, MailerLite, and Meta Ads Manager, I enjoy delivering lead generation, retention, and sales enablement strategies that produce measurable results.

I have a strong understanding of customer journeys, segmentation, and CRM-based personalization, allowing me to effectively collaborate with product and sales teams to optimize conversion workflows. My passion lies in crafting integrated marketing strategies across paid, owned, and earned channels that help businesses grow and engage their audience.

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Experience Level

Expert
Expert
Expert
Intermediate
Intermediate
Intermediate

Work Experience

Regional Integrated Marketing Manager at TRIVE INTERNATIONAL
December 31, 2025 - July 17, 2025
Developed and executed Meta Ads and email marketing strategies aligned with business goals. Managed multichannel campaigns across paid media, CRM, and social to support lead generation and client acquisition. Collaborated with product and sales teams to refine funnel strategy and conversion workflows. Monitored KPIs and reported campaign performance across paid and owned platforms. Improved lead quality through revised audience targeting and A/B testing. Increased email engagement by redesigning automation flows based on behavioral triggers. Launched campaign optimization process that reduced ad spend inefficiencies. Created scalable templates and reporting dashboards for faster campaign rollouts.
Email Marketing Specialist at NEXLEV.IO
December 31, 2024 - July 17, 2025
Developed and executed automated onboarding, nurture, and reactivation email workflows using Mailmodo and HubSpot. Configured SPF, DKIM, and DMARC to enhance email authentication and improve inbox placement. Created segmented email campaigns tailored to user behavior, increasing relevancy and engagement. Collaborated with product and customer success teams to align email content with user lifecycle stages. Increased user engagement and reduced churn through behavior-based campaigns and re-engagement flows. Implemented A/B testing strategies to refine subject lines, content blocks, and CTAs for improved CTR. Delivered reporting dashboards to measure campaign performance and identify optimization opportunities.
Email Marketing Specialist at PROVIDENT ESTATE
December 31, 2024 - July 17, 2025
Built and managed full email marketing infrastructure using HubSpot, Mailmodo, LianaMailer, and MailerLite. Created automated lead nurture sequences and targeted follow-ups to support property sales teams. Improved email deliverability through proper DNS configuration (SPF, DKIM, DMARC). Increased open and click-through rates by optimizing segmentation, timing, and creative formats. Generated high-quality leads that supported monthly closings and improved sales conversion rates. Reduced manual workload by automating email workflows and lead response handling. Delivered monthly performance reports with actionable insights to leadership and agents. Maintained CRM hygiene and synced campaigns with listing updates, buyer interest, and location targeting.
Digital Marketing Manager at BLACKSNEAKS
December 31, 2021 - July 17, 2025
Managed Meta Ads campaigns and email marketing strategy for a fashion eCommerce brand. Designed and launched automated email flows for cart recovery, re-engagement, and promotions. Optimized ad creatives and targeting to drive qualified traffic and boost social sessions. Improved email performance through segmentation and behavioral triggers. Contributed to a significant increase in direct sales, repeat purchases, and brand visibility. Analyzed campaign performance via Google Analytics to guide data-backed decisions.

Education

Bachelors at Cholistan University Of Veterinary and Animal Sciences Bahawalpur
January 1, 2009 - December 31, 2013

Qualifications

Google Digital Marketing Certification
January 1, 2023 - December 31, 2023
Email Marketing Certification
January 1, 2023 - December 31, 2023
Advanced Email Marketing Certification
January 1, 2023 - December 31, 2023

Industry Experience

Real Estate & Construction, Retail, Software & Internet, Media & Entertainment