Hi, I'm Ava! I’m an award-winning social media leader with over 7 years of experience growing lifestyle and media brands. I specialize in editorial strategy, team management, and campaign execution. I’m passionate about design, digital storytelling, and building community through content that converts. I thrive when collaborating with creative, editorial, and marketing teams to develop engaging, on-brand content across social platforms. Whether leading social media strategy or graphic design, I love creating compelling narratives that drive growth and audience engagement.…

Ava Leach

Hi, I'm Ava! I’m an award-winning social media leader with over 7 years of experience growing lifestyle and media brands. I specialize in editorial strategy, team management, and campaign execution. I’m passionate about design, digital storytelling, and building community through content that converts. I thrive when collaborating with creative, editorial, and marketing teams to develop engaging, on-brand content across social platforms. Whether leading social media strategy or graphic design, I love creating compelling narratives that drive growth and audience engagement.…

Available to hire

Hi, I’m Ava! I’m an award-winning social media leader with over 7 years of experience growing lifestyle and media brands. I specialize in editorial strategy, team management, and campaign execution. I’m passionate about design, digital storytelling, and building community through content that converts.

I thrive when collaborating with creative, editorial, and marketing teams to develop engaging, on-brand content across social platforms. Whether leading social media strategy or graphic design, I love creating compelling narratives that drive growth and audience engagement.

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Language

English
Fluent

Work Experience

Social Media Manager at SUCCESS Magazine
May 1, 2023 - Present
Led strategy and execution for all organic social content across Instagram, TikTok, Pinterest, LinkedIn, and Facebook, growing the audience by 345K+ and increasing reach by 47%. Directed video and social teams to create engaging, on-brand content tied to editorial features, cover talent, and tentpole campaigns, resulting in 85M+ impressions and $472K+ in earned media. Collaborated closely with editorial, creative, and marketing teams to shape campaign narratives and content packaging across platforms. Tracked performance metrics weekly, implemented ongoing testing across formats and CTAs, and refined strategy based on insights and KPIs.
Account Manager and Graphic Designer at Socialistics: A Social Media Agency
September 30, 2023 - July 17, 2025
Managed content strategy, creative direction, and daily execution for 12+ client accounts. Oversaw a team of designers, ensuring brand consistency and platform-native content that aligned with client goals. Maintained 100% client renewal rate and earned 5 creative awards for top-performing campaigns (Hermes, AVA Digital Awards, Viddy). Built content calendars, led approval processes, and reported performance insights to clients with recommendations for ongoing growth.
Lead Social Media Manager and Graphic Designer at Wadjet PR, Consulting, & Management
June 30, 2021 - July 17, 2025
Developed and executed social media strategies aligned with national PR campaigns, contributing to placements in outlets like Vogue, Vanity Fair, KTLA, and FOX. Produced branded visuals and social-first content across platforms, managing timelines and approvals across multiple client teams. Led the social media account management team and served as the main creative for digital branding.
Social Media Coordinator at UpWork
November 30, 2020 - July 17, 2025
Partnered directly with small business owners to build custom organic and paid social strategies that increased reach, engagement, and sales. Created and scheduled content across Instagram, Pinterest, and Facebook; optimized websites and digital presence to support growth goals. Delivered performance reports and analytics to drive content iterations and audience targeting.

Education

Certified Creative Strategy Professional at Meta
November 17, 2023 - November 17, 2023
Sports Marketing Certification at Northwestern University
December 12, 2023 - December 12, 2023
Social Media Certified at HubSpot Academy
February 11, 2022 - February 11, 2022

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Non-Profit Organization, Consumer Goods, Computers & Electronics, Education, Financial Services, Healthcare, Real Estate & Construction, Software & Internet, Retail, Travel & Hospitality, Transportation & Logistics, Manufacturing