Available to hire
I am a dynamic and results-driven professional with a proven track record in brand launches, product promotions, and project management. I thrive in collaborative environments, leading teams to execute impactful marketing strategies that drive engagement and revenue growth. With extensive experience in pharmaceutical marketing and digital campaigns across North Africa, I combine strategic thinking with a hands-on approach to deliver measurable outcomes.
My passion lies in leveraging data-driven insights and innovative technologies to optimize marketing performance and enhance brand value. I enjoy working across cross-functional teams, fostering collaboration, and driving projects from concept to completion with agility and accountability.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Language
Arabic
Fluent
English
Advanced
Work Experience
Regional Digital Marketing Manager North Africa Exams at British Council
April 2, 2023 - PresentLed end-to-end project management for regional marketing initiatives, driving brand growth, digital engagement, and customer acquisition across five diverse markets Morocco, Algeria, Tunisia, Lebanon, and Egypt. Applied structured project planning, cross-functional coordination, and performance tracking to deliver impactful, data-driven marketing strategies. Scoped, planned, and executed integrated marketing campaigns across Meta, SEM, PMax, YouTube, and TikTok. Oversaw timelines, deliverables, and resource allocation to ensure campaign success and alignment with regional objectives. Developed a localized digital content bank, strengthening brand connection in diverse markets. Managed KPIs and performance metrics (CPC, CPA, CPL) using Google Analytics and Data Studio. Leveraged insights from NPS surveys, WMC, and Euromonitor to inform strategy and optimize SEO, website traffic, and conversion rates. Directed multi-channel marketing budgets, balancing cost-efficiency with strategic inve
Immunology Brand Manager at AbbVie
February 28, 2022 - July 17, 2025Led the strategic marketing and brand management for Humira across Egypt & Libya, driving market penetration, sales growth, and digital transformation in a highly competitive immunology sector. Developed and executed competitive marketing and training strategies aligned with patient flow and in-field team needs. Created biosimilar mitigation and 1-year and 5-year brand management plans, ensuring long-term market positioning. Achieved more than 50% YoY sales growth during the Loss of Exclusivity (LoE) phase, outperforming other regional markets. Managed budgeting, sector focus, supporting market access, and pricing strategies, optimizing first-line protocol formation. Successfully navigated Egypt’s Unified Procurement Authority to secure new product entries. Managed the successful marketing transition of Humira Citrate-Free (pain-reduced formula) and Humira 20mg (pediatric). Facilitated smooth product adoption across key healthcare sectors, ensuring effective positioning and recommend
Product Specialist at AbbVie
July 1, 2020 - July 17, 2025Results-driven Senior Product Specialist with a focus on Humira across therapeutic areas in the immunology sector. Managed the Anesthesia Hospital Line for products including Sevoflurane, Isoflurane (Forane), and Chirociane, building strong relationships with healthcare professionals. Supported the Specialty and Oncology Business Unit by developing promotional materials and managing submissions to the Ministry of Health (MOH). Quickly adapted to manage all Humira therapeutic areas during a short-term assignment in May 2020, showcasing flexibility in a fast-paced environment.
Senior Medical Representative at Novartis
May 26, 2016 - July 17, 2025Dynamic Supreme medical representative responsible for the asthmatic portfolio, including Foradil and Miflonide, with a focus on driving brand growth and advocacy at a national level. Managed the asthmatic portfolio for health insurance organization (HIO) and the Ministry of Health (MOH), ensuring effective product positioning and market penetration. Expanded brand advocacy through strategic initiatives, enhancing product representation and awareness across various platforms. Successfully led the transition of Foradil to Sandoz from Novartis, ensuring seamless integration and continued market presence.
Senior Medical Representative at AstraZeneca
May 12, 2015 - July 17, 2025Proactive Medical Sales Representative responsible for promoting Crestor then Senior Medical Representative with a successful transition of the Diabetes Franchise from BMS to AstraZeneca, focusing on Onglyza and launching Kombiglize XR launch. Achieved and exceeded sales targets through strong relationship-building and targeted marketing.
Diabetes Patient Educator at Sanofi
June 30, 2012 - July 17, 2025Compassionate Diabetes Patient Educator focused on enhancing patient awareness and quality of life through education and support. Increased awareness and improved quality of life for patients through targeted education and care. Assisted in creating materials, PPT and tools for impactful educational sessions. Monitored patient progress and followed up on visits and treatment plans to ensure effective management.
Regional Digital Marketing Manager North Africa Exams at British Council
April 2, 2023 - PresentLed end-to-end project management for regional marketing initiatives across Morocco, Algeria, Tunisia, Lebanon, and Egypt. Scoped, planned, and executed integrated marketing campaigns on platforms including Meta, SEM, PMax, YouTube, and TikTok. Developed localised digital content banks and managed KPIs using Google Analytics and Data Studio. Directed multi-channel marketing budgets ensuring cost-efficiency and ROI. Acted as central coordinator among local teams, agencies, and global stakeholders and initiated pilot projects exploring AI-driven marketing and influencer collaborations.
Immunology Brand Manager at AbbVie
February 28, 2022 - July 17, 2025Led strategic marketing and brand management for Humira across Egypt and Libya, driving market penetration, sales growth, and digital transformation. Developed competitive marketing and training strategies, created biosimilar mitigation and multi-year brand plans. Achieved over 50% YoY sales growth during Loss of Exclusivity phase. Managed budgeting, market access and pricing strategies. Successfully marketed new product variants and supported regional launch readiness in Lebanon, Jordan, and Egypt. Championed digital-first marketing approaches to enhance physician engagement.
Product Specialist at AbbVie
July 1, 2020 - July 17, 2025Managed Humira across multiple therapeutic areas focusing on immunology. Specialized in key account management for anesthesia hospital line products. Supported promotional material development and Ministry of Health submissions. Adapted quickly to manage all Humira therapeutic areas during a short-term assignment, demonstrating flexibility in a fast-paced environment.
Senior Medical Representative at Novartis
May 26, 2016 - July 17, 2025Managed the asthmatic portfolio including Foradil and Miflonide, focusing on brand growth and advocacy at national level. Oversaw product positioning and market penetration for health insurance organizations and Ministry of Health. Led successful product transition of Foradil from Novartis to Sandoz ensuring seamless integration and continued market presence.
Senior Medical Representative at AstraZeneca
May 12, 2015 - July 17, 2025Promoted Crestor and managed the Diabetes Franchise transition from BMS to AstraZeneca focusing on Onglyza and launching Kombiglize XR. Achieved and exceeded sales targets through relationship-building and targeted marketing.
Diabetes Patient Educator at Sanofi
June 30, 2012 - July 17, 2025Enhanced patient awareness and quality of life through targeted education and support. Assisted in resource development for educational materials and tools and monitored patient progress to ensure effective management.
Education
Bachelor’s degree at Cairo university
October 1, 2006 - May 1, 2011Qualifications
Digital marketing challenger track certificate
January 11, 2030 - July 17, 2025Digital skills: digital marketing certificate
January 11, 2030 - July 17, 2025Digital marketing challenger track certificate
January 11, 2030 - July 17, 2025Digital skills: digital marketing certificate
January 11, 2030 - July 17, 2025Industry Experience
Healthcare, Life Sciences, Education, Professional Services
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Hire a Project Manager
We have the best project manager experts on Twine. Hire a project manager in Cairo today.