Art Director (Interactive, Contract) at Apple

Leads teams of 2-3 designers to develop seasonal campaigns for Apple including Lunar New Year, Back To School, Mother’s Day, and Holiday. Responsible for assets comprising digital gift guide landing pages, interactive animations, branded illustrations, homepage collateral, emails, and display ads. Promotes Apple brand standards and ensures pixel-perfect output. Collaborates closely with copy lead, managing producers, art directors, and graphic production artists. Presents in-progress work to high-level stakeholders.

Art Director (Digital, Contract) at Tory Burch

Provided art direction for Tory Daily blog. Developed editorial concepts and email layouts, created new email templates and editorial designs for the US Digital team.

Senior Designer (Digital) at Heyday

Led company re-brand including typography, color palette, iconography, and illustration style updates. Advanced digital design and messaging for e-commerce channels. Oversaw design by paid ad agency and evaluated performance to guide new ad creative. Contributed to brand photo shoot strategy in collaboration with product photographer and merchandising team.

Art Director (Print and Digital) at Love Wellness

Led digital and print design direction across all brand touchpoints based on marketing initiatives and visual trends. Oversaw a 3-person design team. Responsible for on-set photo art direction, mood boards, concept development, shot lists, prop direction, and retouch prep. Maintained and enhanced digital sales channel aesthetics, developed brand guidelines, and designed new product packaging and in-store signage.

Senior Designer (Digital) at M.Gemi

Responsible for concept and design of all brand digital assets, including site-wide design, sub-brand launches, email marketing, and social media campaigns. Visual lead for company re-brand and Instagram strategy, design, communication, and direction.

Designer (Digital) at west elm

Created immersive concepts for seasonal marketing campaigns. Designed website, email, and social media assets for promotions, campaigns, and events. Designed and produced west elm Baby + Kids digital presence. Developed new systems and processes to enhance multi-team workflow.

Art Director (Interactive, Contract) at Apple

Leads teams of 2-3 designers to develop seasonal campaigns for Apple (Lunar New Year, Back To School, Mother’s Day, and Holiday.) Assets include digital gift guide landing pages, interactive animations, branded illustrations, homepage collateral, emails, display ads, and more. Promotes Apple brand standards and ensures pixel-perfect output. Collaborates with copy lead, managing producers, hardware art directors, and graphic production artists. Presents in-progress work to high-level stakeholders.

Art Director (Digital, Contract) at Tory Burch

Provided art direction for Tory Daily blog. Developed editorial concepts and email layouts for Tory Daily and created new email templates and editorial designs for US Digital team.

Senior Designer (Digital) at Heyday

Led high-level company re-brand, including typographic, color palette, iconographic, and illustration style updates. Advanced digital design and messaging across all e-commerce channels. Oversaw design work of paid ad agency and evaluated metrics to determine new ad creative. Contributed to brand photo shoot strategy and inspiration. Collaborated with product photographer and coordinated sampling with merchandising team.

Art Director (Print and Digital) at Love Wellness

Led digital and print design direction for all Love Wellness brand touchpoints based on key marketing initiatives, brand strategy, and visual trends. Oversaw work of 3-person design team. Responsible for on-set photo art direction, mood board and concept development, shot list creation, prop direction, and preparing selects for retouching. Maintained, developed, and improved the look and feel of all digital sales channels. Developed and maintained brand guidelines. Designed new product packaging and in-store signage components.

Senior Designer (Digital) at M.Gemi

Responsible for the concept and design of all brand digital assets, from site-wide design and sub-brand launches to email marketing and social media campaigns. Visual lead for company re-brand. Led Instagram strategy, design, communication, and direction.

Designer (Digital) at west elm

Created immersive concepts for seasonal marketing campaigns. Designed website, email, and social media assets for promotions, campaigns, and events. Designed and produced west elm Baby + Kids dynamic digital presence. Developed new systems and processes to improve multi-team workflow.