I'm a passionate UI/UX and Product Designer with over six years of experience creating human-centered, accessible, and scalable digital products across fintech, SaaS, e-commerce, and Web3. I specialize in end-to-end design processes—translating research into polished UIs, building design systems, and collaborating closely with developers to deliver seamless user experiences. I enjoy simplifying complex workflows and driving measurable outcomes by working in Agile, cross-functional teams. Whether redesigning banking apps or launching AI-powered SaaS platforms, I focus on clarity, usability, and delivering real value to users and businesses alike.…

Jastej Singh Sehra

I'm a passionate UI/UX and Product Designer with over six years of experience creating human-centered, accessible, and scalable digital products across fintech, SaaS, e-commerce, and Web3. I specialize in end-to-end design processes—translating research into polished UIs, building design systems, and collaborating closely with developers to deliver seamless user experiences. I enjoy simplifying complex workflows and driving measurable outcomes by working in Agile, cross-functional teams. Whether redesigning banking apps or launching AI-powered SaaS platforms, I focus on clarity, usability, and delivering real value to users and businesses alike.…

Available to hire

I’m a passionate UI/UX and Product Designer with over six years of experience creating human-centered, accessible, and scalable digital products across fintech, SaaS, e-commerce, and Web3. I specialize in end-to-end design processes—translating research into polished UIs, building design systems, and collaborating closely with developers to deliver seamless user experiences.

I enjoy simplifying complex workflows and driving measurable outcomes by working in Agile, cross-functional teams. Whether redesigning banking apps or launching AI-powered SaaS platforms, I focus on clarity, usability, and delivering real value to users and businesses alike.

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Language

English
Fluent

Work Experience

Senior UI/UX & Product Designer at TD Bank
July 31, 2025 - July 22, 2025
Owned UI/UX across TD's mobile banking app with over 5 million users, driving clarity, usability, and performance through user-centered, data-driven design processes. Led full redesigns of transaction history and account screens, improving user task success by 21% and reducing drop-off by 15%. Designed secure login and account flows balancing identity assurance with smooth user experience. Conducted 20+ moderated usability tests and A/B testing. Built accessible, componentized design systems (WCAG 2.1 AA) and interactive prototypes used across Agile sprints. Collaborated with developers and stakeholders ensuring pixel-perfect implementation and alignment with business goals. Designed app store visuals contributing to a 12% uplift in listing click-through rates.
UI/UX Designer at TurboContent.AI
April 30, 2024 - July 22, 2025
Designed a GPT-powered SaaS platform end-to-end, leading UX, design systems, and QA across AI writing workflows. Reduced user friction by 40% across multiple tool modules. Created modular UI patterns with structured inputs, editing previews, and UX cues. Used analytics and user feedback to identify and fix drop-off points, improving conversions. Built scalable light/dark design systems improving developer speed and visual consistency. Partnered in QA cycles to reduce post-release bugs by 80%. Designed public-facing website UI, enhancing messaging hierarchy and mobile responsiveness, leading to a 28% trial signup lift.
Product Designer at Birdseye Global
July 31, 2022 - July 22, 2025
Designed Shopify analytics platform and marketing site from scratch, combining data-driven UX and frontend-aware design for early traction. Translated founder sketches into Shopify plugin dashboard with data-rich UIs for post-purchase insights and campaign tracking, boosting dashboard adoption by 30%. Created chart systems optimized for clarity. Developed a React.js and TailwindCSS marketing site that improved lead conversion by 26%. Supported investor outreach with pitch deck visuals and storytelling. Collaborated asynchronously for feature scoping and consistent branding.
UI/UX Designer at GoodGamer Corp
April 30, 2022 - July 22, 2025
Led UX, UI, and production systems for large NFT and gaming ecosystem including blockchain dashboards and wallet flows. Designed NFT retail website improving cart abandonment, built Web3 accounting dashboard reducing manual efforts by 40%. Created high-fidelity UX flows, component libraries, and visual assets for minting and wallet linking. Designed original character art and directed art for 500+ collectibles. Managed quality control for offshore design team, flagging over 100 inconsistencies pre-mint. Delivered branded visuals for marketing boosting early engagement. Collaborated with engineers and PMs ensuring production fidelity.
UI/UX Designer at Mobilum
August 31, 2021 - July 22, 2025
Redesigned crypto payment ecosystem for web and mobile with product UI and transactional UX. Improved retail website UI reducing bounce rate by 26% and increasing conversions. Designed Fiat-Crypto On/Off Ramp widget reducing user drop-off by 19%. Led UX for Mobilum Pay Android app, improving wallet navigation and transaction flow clarity. Delivered accessible Figma prototypes and reusable components; collaborated closely with developers to ensure pixel-perfect handoff and interaction accuracy.
Game UI/UX Designer at Blackbird Interactive
June 30, 2021 - July 22, 2025
Contributed to Minecraft Legends UI/UX focusing on console-first navigation, modular systems, and brand-aligned interface polish. Designed interactive menu systems and HUD, optimized for controller input and accessibility. Collaborated with game designers on terrain overlays and UI assets to improve onboarding and clarity. Conducted QA for interface layouts and organized UI kit references for streamlined collaboration.
UI/UX and Product Designer at Native Ads Inc
March 31, 2021 - July 22, 2025
Designed crypto SaaS dashboards and performance-focused UI for DeFi and gaming products. Created XportDigital website and merchant dashboard improving clarity for crypto liquidity providers. Built dark-mode design system accelerating frontend build speed by ~35%. Designed full in-game UI for DiceMerge optimized for mobile. Delivered developer-ready specs and collaborated to sustain scalable layouts. Supported internal strategy decks and partner pitch visuals.
UI/UX Designer & Frontend Developer at Alphagen Esports
March 31, 2020 - July 22, 2025
Led UX/UI and frontend development for creator monetization dashboard improving creator satisfaction by 33%. Built responsive landing pages with React.js and TailwindCSS, reducing handoff errors. Designed over 300 graphic assets for social campaigns and animated ads boosting ad engagement by 45%. Delivered UI concepts and packaging design for merch aligned with brand storytelling. Collaborated cross-functionally to unify designs across platform UI, email, and influencer assets.

Education

Bachelor of Science at Simon Fraser University
September 1, 2014 - October 31, 2019
Bachelor of Science at Simon Fraser University
September 1, 2014 - October 31, 2019

Qualifications

Bachelor of Science
November 5, 2014 - July 17, 2019
4.5 year Design program in Interactive Arts & Technology from Simon Fraser University in Canada, where I studied Design, Technology and Media and dived deep down in design thinking, UI Design and got ready for the design industry

Industry Experience

Financial Services, Software & Internet, Gaming, Media & Entertainment, Professional Services, Consumer Goods
    uniE608 A compilation of my UI/UX - Product - Graphic Design work!
    ChatGPT said: Here’s a polished and engaging description for your Twine showreel: Description: This showreel is a curated compilation of my work across UI/UX, product design, and graphic design—highlighting both functional design systems and bold visual storytelling. It features real-world projects such as the TD Bank mobile app UI (used by over 5M users), a social media app interface, graphic design for gaming platforms, and custom livery graphics for bus fleets. Each clip reflects my focus on clarity, scalability, and craft—whether it’s native mobile UX, dashboard UI, or branding in motion. graphicdesign uidesign uxdesign…
    uniE608 TD Bank – Native Mobile App Design (iOS & Android)
    As Senior Product Designer, I led the modernization of TD’s mobile banking experience—used by over 5 million users. I worked across multiple Agile squads to redesign key product discovery flows, enhance mobile accessibility, and deliver App Store assets. I also built modular UI components and dual-mode design systems (light/dark), resulting in a consistent experience and improved developer handoff. The app holds a 4.8★ rating from 248K+ users. The app is shipped to both Google Play Store, and Apple App store: https://www.twine.net/signin You can find all my work at: https://www.twine.net/signin uidesign uxdesign productdesign design graphicdesign…