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I'm an Australian-born and UK-based marketing and communications professional with over 10 years of experience across fashion, travel, and tech industries. I blend strategic thinking with creative execution to deliver results-driven campaigns and compelling content that build brands people trust and remember. I thrive on managing global campaigns and day-to-day content, bringing a sharp eye for detail and strong project management skills. I'm passionate about driving engagement and growing audiences through innovative social media strategies and real-time content execution.…I'm an Australian-born and UK-based marketing and communications professional with over 10 years of experience across fashion, travel, and tech industries. I blend strategic thinking with creative execution to deliver results-driven campaigns and compelling content that build brands people trust and remember. I thrive on managing global campaigns and day-to-day content, bringing a sharp eye for detail and strong project management skills. I'm passionate about driving engagement and growing audiences through innovative social media strategies and real-time content execution.

Sandy Letham

Social Media Manager, Community Manager, Digital Marketer, +2

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I'm an Australian-born and UK-based marketing and communications professional with over 10 years of experience across fashion, travel, and tech industries. I blend strategic thinking with creative execution to deliver results-driven campaigns and compelling content that build brands people trust and remember. I thrive on managing global campaigns and day-to-day content, bringing a sharp eye for detail and strong project management skills. I'm passionate about driving engagement and growing audiences through innovative social media strategies and real-time content execution.…I'm an Australian-born and UK-based marketing and communications professional with over 10 years of experience across fashion, travel, and tech industries. I blend strategic thinking with creative execution to deliver results-driven campaigns and compelling content that build brands people trust and remember. I thrive on managing global campaigns and day-to-day content, bringing a sharp eye for detail and strong project management skills. I'm passionate about driving engagement and growing audiences through innovative social media strategies and real-time content execution.

Available to hire

I’m an Australian-born and UK-based marketing and communications professional with over 10 years of experience across fashion, travel, and tech industries. I blend strategic thinking with creative execution to deliver results-driven campaigns and compelling content that build brands people trust and remember.

I thrive on managing global campaigns and day-to-day content, bringing a sharp eye for detail and strong project management skills. I’m passionate about driving engagement and growing audiences through innovative social media strategies and real-time content execution.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Freelance Digital Marketing Manager at Whirli

September 4, 2023 - February 28, 2024

Delivered social audits to identify growth opportunities and optimise engagement. Managed Instagram, Facebook, TikTok, and YouTube accounts, resulting in a 23% increase in impressions and 15% lift in engagement within 3 months. Executed email and SMS campaigns achieving over 12% open rates and a 5% increase in conversions. Created SEO-led blog content driving a 15% increase in organic traffic. Managed influencer and affiliate partnerships to increase brand credibility and subscriber growth.

Global Social Media & Community Manager at H&M

August 31, 2023 - July 17, 2025

Developed and implemented a global content strategy aligned with H&M’s brand DNA, elevating visual storytelling and engagement across platforms including Instagram, TikTok, Facebook, Pinterest, X, and YouTube. Led channel strategy growing audiences significantly across main accounts. Directed editorial planning for global and regional alignment, oversaw creative production ensuring brand consistency, and led real-time content during major events like Coachella and The Fashion Awards. Partnered with celebrity and influencer teams to boost campaign visibility. Led reporting and analytics and managed global social crisis communications and response frameworks.

Global Communication Specialist at H&M

February 28, 2021 - July 17, 2025

Led development and execution of global internal and external communications across multiple regions and markets. Spearheaded town halls, brand launches, leadership communications, and managed communications for change management, market entries, and global campaigns. Supported global crisis communications and delivered social media crisis training workshops to global teams, enhancing response capabilities.

Communication Coordinator at H&M

May 31, 2020 - July 17, 2025

Developed strategic communication plans for UK/IE markets, applied storytelling across multi-channel executions to increase engagement. Led the rollout of a new internal communication framework to improve organisational alignment. Executed local events and produced high-quality communications for internal and external channels. Monitored and led local crisis communications responses to protect brand reputation.