Hi, I'm Matthew Beheshtian, an SEO Specialist with over 2 years of experience working across agencies and freelance roles. I focus on delivering measurable results in B2B and e-commerce sectors by conducting technical audits, optimizing content, and building ethical link-building strategies. I'm passionate about adapting to changing algorithms and finding creative ways to fuel sustained growth through SEO. I have a strong problem-solving mindset and love diving deep into semantic SEO and cross-team collaboration. Outside of my specialist roles, I also enjoy working on digital marketing campaigns, content optimization, and using analytics tools to track and improve performance. I'm eager to join a dynamic company where I can contribute to impactful SEO strategies and continue growing professionally.

Matthew Beheshtian

Hi, I'm Matthew Beheshtian, an SEO Specialist with over 2 years of experience working across agencies and freelance roles. I focus on delivering measurable results in B2B and e-commerce sectors by conducting technical audits, optimizing content, and building ethical link-building strategies. I'm passionate about adapting to changing algorithms and finding creative ways to fuel sustained growth through SEO. I have a strong problem-solving mindset and love diving deep into semantic SEO and cross-team collaboration. Outside of my specialist roles, I also enjoy working on digital marketing campaigns, content optimization, and using analytics tools to track and improve performance. I'm eager to join a dynamic company where I can contribute to impactful SEO strategies and continue growing professionally.

Available to hire

Hi, I’m Matthew Beheshtian, an SEO Specialist with over 2 years of experience working across agencies and freelance roles. I focus on delivering measurable results in B2B and e-commerce sectors by conducting technical audits, optimizing content, and building ethical link-building strategies. I’m passionate about adapting to changing algorithms and finding creative ways to fuel sustained growth through SEO.

I have a strong problem-solving mindset and love diving deep into semantic SEO and cross-team collaboration. Outside of my specialist roles, I also enjoy working on digital marketing campaigns, content optimization, and using analytics tools to track and improve performance. I’m eager to join a dynamic company where I can contribute to impactful SEO strategies and continue growing professionally.

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Experience Level

Expert
Expert
Expert
Intermediate
Intermediate
Intermediate

Language

English
Advanced
Persian
Advanced

Work Experience

Marketing Coordinator at Volunteering Gold Coast
January 1, 2025 - Present
Drove a 20% increase in campaign open rates through strategic content management and targeted digital asset creation. Led creative direction for the National Volunteer Week campaign, resulting in 40% more local leads by tailoring messaging and visuals. Fostered collaboration across departments to maintain campaign consistency and developed new customer personas. Improved mobile website performance by 42 points through technical SEO strategy. Automated volunteer processing integrating Gravity Forms with HubSpot CRM, reducing processing time from 4 weeks to 2 weeks.
SEO Specialist at Freelancer
October 31, 2024 - July 17, 2025
Conducted advanced keyword research and competitive analysis for B2B industrial and e-commerce sectors. Performed comprehensive technical SEO audits including site structure, sitemap, indexing, and crawl budget management. Executed on-page SEO strategies optimizing meta tags, headers, internal linking, and content for semantic relevance. Developed off-page SEO campaigns with ethical link building tailored to manufacturing industries. Maintained GA4 and Looker Studio dashboards for real-time SEO and SEM tracking. Designed A/B testing on landing pages and ad copy to maximize engagement and reduce bounce rates. Achievements included 70% organic traffic growth for a B2B site in 6 months and improved keyword rankings for manufacturing clients.
Social Media Manager & Digital Marketing Specialist at Freelancer
September 30, 2022 - July 17, 2025
Led Instagram campaigns for 25+ clients across beauty, hospitality, and construction. Scaled a stone supplier’s Instagram from 0 to 21K followers in 6 months using reels, polls, influencer features, and live sessions. Produced over 25 unique visual assets during COVID, including cinematic teasers and stop-motion videos. Contributed to a gold mining equipment MVP project by conducting competitor analysis and market validation across Australia, Canada, and the USA. Designed LinkedIn strategies focusing on sustainability and energy efficiency. Created eCommerce customer journeys and UX flows based on data and research.
Co-Founder & Marketing Specialist at Hira Carpooling Startup
May 31, 2021 - July 17, 2025
Built pitch decks and secured seed funding eight months post-launch. Executed multi-channel acquisition campaigns generating over 2,000 app installs in 30 days with an 18% activation rate. Developed full CRM lifecycle with automated follow-ups and 2-year retention flows. Created storytelling frameworks for Instagram, increasing regional brand awareness. Conducted user interviews and surveys to validate personas and improve product features based on feedback.

Education

Master’s degree at Najaf Abad university
January 1, 2015 - December 31, 2015
Bachelor’s degree at Najaf Abad university
January 1, 2010 - December 31, 2010

Qualifications

HubSpot Inbound Marketing
January 1, 2025 - December 31, 2025
HubSpot Marketing Automation
January 1, 2025 - December 31, 2025
Google Analytics 4
January 11, 2030 - July 17, 2025
Generative Engine Optimization (GEO)
January 1, 2025 - December 31, 2025

Industry Experience

Manufacturing, Retail, Non-Profit Organization, Professional Services, Travel & Hospitality