I am an innovative and user-centered multi-disciplinary designer with extensive experience in enterprise tools, business software, and digital ecosystems. I specialize in designing data-driven, accessible, and scalable solutions that optimize workflows and enhance customer experiences. I enjoy leading cross-functional teams, mentoring emerging creatives, and driving product vision to deliver intuitive designs balancing user needs with business goals. My background includes product design, UX research, content and brand strategy, as well as photography and motion work. I bring a collaborative approach to partnerships with agencies, brands, and tech companies, using the latest technologies and tools to build optimized business solutions and engaging digital experiences.

Kimberly Maroon

I am an innovative and user-centered multi-disciplinary designer with extensive experience in enterprise tools, business software, and digital ecosystems. I specialize in designing data-driven, accessible, and scalable solutions that optimize workflows and enhance customer experiences. I enjoy leading cross-functional teams, mentoring emerging creatives, and driving product vision to deliver intuitive designs balancing user needs with business goals. My background includes product design, UX research, content and brand strategy, as well as photography and motion work. I bring a collaborative approach to partnerships with agencies, brands, and tech companies, using the latest technologies and tools to build optimized business solutions and engaging digital experiences.

Available to hire

I am an innovative and user-centered multi-disciplinary designer with extensive experience in enterprise tools, business software, and digital ecosystems. I specialize in designing data-driven, accessible, and scalable solutions that optimize workflows and enhance customer experiences. I enjoy leading cross-functional teams, mentoring emerging creatives, and driving product vision to deliver intuitive designs balancing user needs with business goals.

My background includes product design, UX research, content and brand strategy, as well as photography and motion work. I bring a collaborative approach to partnerships with agencies, brands, and tech companies, using the latest technologies and tools to build optimized business solutions and engaging digital experiences.

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Experience Level

Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate

Work Experience

Founder, Creative Consultant at Kimberly Maroon Creative LLC
May 1, 2018 - Present
Performed consulting in product and service design by partnering and collaborating with cross-functional teams in digital agencies and mid to large size companies. Provided guidance in interaction design, content and brand strategy, IA, user research, and developed solutions leveraging the latest technologies and tools. Leveraged AI tools for data parsing and alt image text generation. Built optimized and streamlined business solutions to help brands connect, engage, and cultivate relationships with their customers. Managed all aspects of business operations including websites, CRM, marketing materials, email newsletters, SEO, and social media. Directed and produced automotive, travel, and lifestyle photo and video content for client marketing, campaigns, websites, social media, and brand image assets.
Senior Product Designer at SharkNinja
May 31, 2024 - July 18, 2025
Designed and optimized the Thirsti product digital experience within NinjaKitchen US, improving e-commerce conversion rates and user engagement. Developed wireframes, prototypes, and high-fidelity designs for web and mobile platforms to enhance digital customer journeys. Conducted heuristic evaluations and accessibility audits to refine UX and improve business-driven performance metrics. Collaborated with SEO, data analytics, and content strategy teams for cohesive user experiences.
Adjunct Professor, Interaction Design at Northeastern University
May 31, 2024 - July 18, 2025
Guided students through the full design process including ideation, user testing, and final prototypes. Developed hands-on exercises reinforcing UX concepts and methodologies. Provided feedback and support to enhance students' critical thinking and design skills.
Lead Experience Designer at Publicis Sapient
March 31, 2023 - July 18, 2025
Led end-to-end design strategy for complex B2C and B2B business tools focusing on enterprise solutions and customer engagement. Designed scalable, data-driven tools that streamlined workflows and optimized user interactions. Collaborated with engineers, product managers, and stakeholders to create seamless, user-friendly enterprise software. Partnered with strategy, CX, and data analytics teams for data-driven roadmaps aligning business goals with user needs. Conducted user research, usability testing, and iterative design improvements. Mentored emerging designers, fostering a culture of innovation and design excellence.
Senior Strategist, UX at Instrument Co
February 28, 2022 - July 18, 2025
Led digital experience strategy for client BankBlackUSA, ensuring a cohesive brand experience across digital channels. Defined content strategy and UX frameworks, driving engagement and awareness for the #BankBlack movement. Conducted competitive research and developed long-term digital platform enhancement roadmaps. Created a comprehensive playbook to help optimize the digital ecosystem.
Senior Experience Designer at Foundation Medicine
October 31, 2020 - July 18, 2025
Led UX design, product discovery, and strategy within multidisciplinary teams delivering SaaS healthcare solutions for B2B and B2C users. Defined business-critical workflows, translating complex user needs into elegant, scalable interfaces. Conducted usability testing and accessibility audits ensuring WCAG compliance and inclusive design principles.
Designer, Retail Interactive at Apple
April 30, 2015 - July 18, 2025
Designed internal and customer-facing tools, including The Pricing App for retail store customers and Apple Store employee applications. Responsible for concept development, ideation, discovery, and field research aligning technical solutions with business objectives. Created wireframes and high-fidelity design comps using Sketch and Adobe Photoshop.

Education

MFA Experience Design at Massachusetts College of Art & Design
January 11, 2030 - July 18, 2025
BS Animal Science at University of Delaware
January 11, 2030 - July 18, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Consumer Goods, Financial Services, Healthcare, Retail, Media & Entertainment, Education, Professional Services, Software & Internet, Travel & Hospitality