I am a solution-focused web developer with over 5 years of experience working across various business domains. I thrive in Agile (SCRUM) team environments and am passionate about continually learning and growing as a lead developer. My expertise lies in conversion rate optimization, data-driven analysis, and web management, alongside my development skills in multiple programming languages and platforms. Leading teams and collaborating with stakeholders across multiple countries has given me excellent communication and leadership abilities. I enjoy improving digital user experiences through testing and experimentation and am always eager to take on new challenges in the world of web development and CRO strategies.

Leela Bhogaraju

I am a solution-focused web developer with over 5 years of experience working across various business domains. I thrive in Agile (SCRUM) team environments and am passionate about continually learning and growing as a lead developer. My expertise lies in conversion rate optimization, data-driven analysis, and web management, alongside my development skills in multiple programming languages and platforms. Leading teams and collaborating with stakeholders across multiple countries has given me excellent communication and leadership abilities. I enjoy improving digital user experiences through testing and experimentation and am always eager to take on new challenges in the world of web development and CRO strategies.

Available to hire

I am a solution-focused web developer with over 5 years of experience working across various business domains. I thrive in Agile (SCRUM) team environments and am passionate about continually learning and growing as a lead developer. My expertise lies in conversion rate optimization, data-driven analysis, and web management, alongside my development skills in multiple programming languages and platforms.

Leading teams and collaborating with stakeholders across multiple countries has given me excellent communication and leadership abilities. I enjoy improving digital user experiences through testing and experimentation and am always eager to take on new challenges in the world of web development and CRO strategies.

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Experience Level

Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Advanced

Work Experience

Developer Lead at ASG Group, Brisbane
September 1, 2022 - Present
Leading a team of A/B Testing developers using Agile and Scrum methodologies to create AB tests that improve conversion rates and revenue for Domino’s Pizza Enterprises. Responsibilities include creating Jira tickets, developing tests, conducting team training, managing tests across multiple countries, maintaining digital pages, improving user experience through testing and data analysis, and rolling out a global CRO program across multiple regions including Australia, New Zealand, Japan, and various European countries.
Developer at Conversion Kings, Brisbane
September 1, 2022 - July 18, 2025
Managed and supervised the internal development team and offshore contractors while acting as Scrum Master for technical deliveries. Coordinated weekly sprints and communicated between management, strategy, analytics, and design teams to meet client expectations and deliver projects on time. Worked with national and international clients on A/B testing, personalization, and website optimization using various AB testing platforms. Developed website infrastructures from wireframe designs to production launch.
Assistant Lecturer at James Cook University, Brisbane Campus
July 31, 2019 - July 18, 2025
Developed teaching methods and learning approaches, supervised student work, provided study guidance, sought feedback to improve teaching performance, and planned daily tasks and student help programs to enhance analytical and practical skills.
Associate Software Engineer at Strive Infotech, India
January 1, 2017 - July 18, 2025
Created and executed test scripts using HP ALM, logged defects, participated in triage meetings with development, testing, business analysts, and project managers, coordinated client team clarifications, and performed functional testing.

Education

Master of Information Technology at James Cook University, Brisbane
July 1, 2017 - July 31, 2019

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Retail, Education, Professional Services

Experience Level

Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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