Available to hire
I am a digital marketing specialist with over 11 years of experience focusing on data-driven SEO and paid media strategies, particularly for SaaS, healthcare, and technology sectors. I enjoy driving scalable growth by leveraging consumer behavior insights and market dynamics to deliver impactful campaign results.
Currently, I lead digital marketing initiatives as a Digital Marketing Manager, managing high-impact SEO and PPC campaigns that improve brand visibility, lead acquisition, and engagement. I take pride in mentoring teams, optimizing marketing funnels, and using analytics tools to make well-informed decisions.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Beginner
Language
English
Advanced
Hindi
Advanced
Gujarati
Advanced
Work Experience
Consultant at Growth Anchors
January 1, 2024 - PresentLeading full-funnel digital marketing strategies across SEO, Google Ads, Meta Ads, and LinkedIn Ads for SaaS, eCommerce, and healthcare clients in US, UK, and Gulf markets. Managing PPC budgets of up to $500K/month, optimizing campaigns for scalable lead generation and lower CAC. Achieved consistent ROAS between 4x-7x for B2B and D2C accounts by leveraging granular audience segmentation, A/B testing, and real-time bidding strategies. Implemented advanced GA4 and GTM conversion tracking, integrated offline conversions, and mapped attribution funnels for better ROI insights. Built custom dashboards using Looker Studio for performance analysis. Streamlined landing page UX resulting in 35% reduction in average CPL. Mentored junior PPC analysts and collaborated with creative teams to align ad copy with user intent and performance benchmarks.
Digital Marketing Manager at IIH Global
June 30, 2023 - July 18, 2025Directed integrated digital marketing campaigns involving SEO, Google Ads, and email marketing for global client accounts. Developed keyword strategies and executed on-site SEO audits to improve organic visibility. Scaled Google Ads accounts via structured campaign planning, bid strategy, and optimization. Increased organic traffic by over 70% for client websites in competitive US and Indian markets. Built automated workflows for lead nurturing and reporting using HubSpot and Looker Studio.
PPC Expert at HV Infotech
May 31, 2018 - July 18, 2025Built and optimized Google Ads campaigns with targeted bidding strategies and conversion-focused ad creatives. Created compelling ad copies and performed A/B testing to improve CTR and CVR. Tracked and analyzed campaign metrics using Google Ads and SEMrush to optimize performance across campaign types.
SEO Team Lead at LetsNurture
August 31, 2017 - July 18, 2025Managed a team of SEO specialists overseeing on-page optimization, content strategy, and link building. Directed quarterly SEO campaigns leveraging SEMrush, Ahrefs, and Google Analytics to improve keyword rankings and domain authority. Ensured measurable traffic growth and SERP improvements across 12+ client websites.
eCommerce SEO & SMO Executive at Celestial Softech
February 28, 2015 - July 18, 2025Handled SEO and social media optimization for multiple eCommerce sites focusing on traffic acquisition and engagement. Executed keyword mapping, backlink creation, and content blogging strategies to improve rankings and brand reach.
SEO Executive at Cyber Octet
August 31, 2014 - July 18, 2025Performed foundational SEO tasks including on-page optimization, directory submissions, meta tag creation, and reporting. Built a strong understanding of digital marketing fundamentals through exposure to SEO best practices and analytics tools.
Consultant at Growth Anchors
January 1, 2024 - PresentLeading full-funnel digital marketing strategies across SEO, Google Ads, Meta Ads, and LinkedIn Ads for SaaS, eCommerce, and healthcare clients in US, UK, and Gulf markets. Managing PPC budgets up to $500K/month optimizing various Google Ads campaign types for scalable lead generation and lower CAC. Achieved consistent ROAS between 4x to 7x by leveraging granular audience segmentation, A/B testing, and real-time bidding strategies. Implemented GA4 and GTM conversion tracking, integrated offline conversions, mapped full attribution funnels, and built custom dashboards in Looker Studio for performance analysis. Streamlined landing page UX resulting in a 35% reduction in CPL and improved conversion rate. Mentored junior PPC analysts and collaborated with creative teams to align ad copy with user intent and performance benchmarks.
Digital Marketing Manager at IIH Global
June 30, 2023 - July 18, 2025Directed integrated digital marketing campaigns involving SEO, Google Ads, and email marketing for global client accounts. Developed keyword strategies and executed comprehensive on-site SEO audits to improve organic visibility. Scaled Google Ads accounts through structured campaign planning, bid strategy, and continuous optimization. Increased organic traffic by over 70% for client websites targeting competitive keywords in U.S. and Indian markets. Built automated workflows for lead nurturing and reporting using HubSpot and Looker Studio.
PPC Expert at HV Infotech
May 31, 2018 - July 18, 2025Focused on building and optimizing Google Ads campaigns with targeted bidding strategies and conversion-focused ad creatives. Created compelling ad copies and performed A/B testing to refine messaging and improve CTR and CVR. Tracked and analyzed campaign metrics using Google Ads and SEMrush to optimize performance across various campaign types.
SEO Team Lead at LetsNurture
August 31, 2017 - July 18, 2025Managed a team of SEO specialists, overseeing client deliverables across on-page optimization, content strategy, and link building. Directed quarterly SEO campaigns leveraging SEMrush, Ahrefs, and Google Analytics to improve keyword rankings and domain authority. Ensured delivery of measurable traffic growth and SERP improvements across a portfolio of 12+ client websites.
eCommerce SEO & SMO Executive at Celestial Softech
February 28, 2015 - July 18, 2025Handled SEO and social media optimization for multiple eCommerce sites, focusing on traffic acquisition and engagement. Executed keyword mapping, backlink creation, and content blogging strategies to improve rankings and brand reach.
SEO Executive at Cyber Octet
August 31, 2014 - July 18, 2025Performed foundational SEO tasks including on-page optimization, directory submissions, meta tag creation, and reporting. Built strong digital marketing fundamentals through exposure to SEO best practices and analytics tools.
Education
B.E. in Computer Engineering at VGEC, Chandkheda – Ahmedabad
January 1, 2010 - October 1, 2014Diploma in Computer Engineering at B.S. Patel Polytechnic, Mehsana
January 1, 2009 - November 1, 2010B.E. in Computer Engineering at VGEC, Chandkheda – Ahmedabad
January 1, 2014 - October 1, 2014Diploma in Computer Engineering at B.S. Patel Polytechnic, Mehsana
January 1, 2010 - November 1, 2010Qualifications
Google Analytics Certified
January 11, 2030 - July 18, 2025Google Ads Certified
January 11, 2030 - July 18, 2025Google Shopping Certified
January 11, 2030 - July 18, 2025Industry Experience
Software & Internet, Healthcare, Consumer Goods, Retail
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