Available to hire
Hi, I’m Sofia Orfanou, a results-driven marketing professional with a strategic mindset and a strong passion for creating engaging brand experiences. I specialize in social media, digital campaigns, and strategic brand development, leveraging data-driven insights to drive measurable growth across multiple channels.
I love crafting innovative content strategies and working closely with teams to deliver impactful marketing campaigns that connect deeply with audiences. With experience managing diverse projects and client relations, I enjoy taking on challenges that help brands thrive and stand out in today’s digital landscape.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
Greek, Modern
Fluent
English
Advanced
French
Intermediate
Work Experience
SOCIAL MEDIA & DIGITAL ASSETS COORDINATOR at ANTENNA Group - Rythmos 94.9 - Easy 97.2 – Soundis.GR
May 31, 2025 - July 18, 2025Managed and oversaw three social media accounts, personally designing and executing comprehensive strategies to ensure cohesive messaging aligned with marketing objectives. Spearheaded promotional campaigns for high-profile events including artist-focused music nights, contributing to event planning and coverage resulting in increased participation and elevated brand visibility. Planned, executed, and optimized paid advertising campaigns across Google Ads, YouTube, and Meta platforms driving targeted traffic and enhancing conversion rates. Led a multidisciplinary team ensuring seamless coordination and delivery of impactful campaigns. Fostered a vibrant online community through timely responses and strategic collaborations with artists, journalists, and influencers. Utilized advanced analytics tools to monitor and measure campaign effectiveness, leveraging insights for continuous growth.
Social Media & Digital Assets Coordinator at ANTENNA Group - Rythmos 94.9 - Easy 97.2 – Soundis.GR
May 1, 2025 - July 18, 2025Managed and oversaw social media accounts, designing and executing cohesive messaging strategies aligned with marketing objectives. Spearheaded promotional campaigns for high-profile events, contributing to event planning and coverage, increasing participation and brand visibility. Planned, executed, and optimized paid advertising campaigns across Google Ads, YouTube, and Meta platforms to drive targeted traffic and enhance conversion rates. Led a multidisciplinary team of designers, copywriters, and digital specialists to ensure seamless campaign delivery. Fostered an online community through timely responses, issue resolution, and collaborations with artists, journalists, and influencers. Utilized advanced analytics tools to monitor campaign effectiveness, leveraging insights to refine strategies and grow engagement and follower metrics.
Digital Marketing Specialist at Skindesign Creative Agency
May 1, 2025 - PresentDeveloped and executed comprehensive marketing strategies to optimize campaign performance, increase ROI, and support business objectives across multiple channels. Acted as primary liaison with clients, ensuring consistent communication, timely updates, and alignment of deliverables with client goals and expectations. Oversaw end-to-end campaign execution, coordinated cross-functional teams, managed timelines, and ensured the delivery of high-quality outcomes on schedule. Defined and implemented content pillars, managed editorial calendars, and guided creative teams to produce brand-consistent content that drives engagement and conversion. Managed and optimized paid campaigns on Meta Ads and Google Ads, focusing on lead generation and driving measurable sales results. Leveraged Google Analytics and Meta Pixel for performance monitoring, data tracking, and actionable insights to refine strategies and improve marketing effectiveness.
Social Media & Digital Assets Coordinator at ANTENNA Group - Rythmos 94.9 - Easy 97.2 – Soundis.GR
May 1, 2025 - July 18, 2025Managed and oversaw social media accounts for three brands, designing cohesive messaging strategies aligned with marketing goals. Spearheaded promotional campaigns for high-profile music events and contributed to event planning and coverage, increasing participation and brand visibility. Planned, executed, and optimized paid advertising campaigns across Google Ads, YouTube, and Meta platforms to drive traffic, awareness, and conversions. Led a multidisciplinary team of designers, copywriters, and digital specialists to deliver impactful campaigns. Fostered an active online community through engagement and strategic partnerships. Utilized analytics tools to monitor effectiveness and refine strategies, achieving consistent growth in engagement and follower metrics.
Digital Marketing Specialist at Skindesign Creative Agency
May 1, 2025 - PresentDeveloped and executed comprehensive marketing strategies to optimize campaign performance, increase ROI, and support business objectives across multiple channels. Acted as primary liaison with clients, ensuring consistent communication, timely updates, and delivery alignment. Oversaw end-to-end campaign execution, coordinated teams, and ensured high-quality results on schedule. Managed content strategy, editorial calendars, and creative teams to produce engaging, brand-consistent content. Optimized paid advertising campaigns on Meta Ads and Google Ads focused on lead generation and measurable sales outcomes. Leveraged Google Analytics and Meta Pixel for performance monitoring and actionable insights.
DIGITAL MARKETING SPECIALIST at Skindesign Creative Agency
May 1, 2025 - PresentDeveloped and executed comprehensive marketing strategies to optimize campaign performance, increase ROI, and support business objectives across multiple channels. Acted as primary liaison with clients, ensuring consistent communication, timely updates, and alignment of deliverables with client goals and expectations. Oversaw end-to-end campaign execution, coordinated cross-functional teams, managed timelines, and ensured delivery of high-quality outcomes on schedule. Defined and implemented content pillars, managed editorial calendars, and guided creative teams to produce brand-consistent content that drives engagement and conversion. Managed and optimized paid campaigns on Meta Ads and Google Ads focused on lead generation and driving measurable sales results. Leveraged Google Analytics and Meta Pixel for performance monitoring, data tracking, and actionable insights to refine strategies and improve marketing effectiveness.
SOCIAL MEDIA & MARKETING EXECUTIVE at ERTHellenic Broadcasting Corporation
September 30, 2024 - July 18, 2025Managed ERΤ & ERTFLIX social media accounts ensuring consistent messaging aligned with marketing objectives and brand identity. Crafted and executed communication strategies to enhance engagement and strengthen brand awareness. Developed creative content across platforms adapting to each brand’s voice and target audience. Proactively engaged with followers and built relationships with key stakeholders such as actors and journalists. Collaborated with graphic designers on visual content production including graphics and multimedia assets. Leveraged data analytics tools for performance measurement and generated reports to inform strategic adjustments. Partnered with various departments to ensure alignment on messaging and strategy.
Social Media & Marketing Executive at ERTHellenic Broadcasting Corporation
September 1, 2024 - July 18, 2025Managed ERΤ & ERTFLIX social media accounts ensuring consistent messaging and brand alignment. Developed communication strategies to enhance engagement, brand awareness, and foster company culture. Created and curated content tailored to brand voices across platforms. Engaged proactively with followers and built relationships with key stakeholders such as actors and journalists. Collaborated with graphic designers on high-quality visual content including graphics and multimedia assets. Utilized data analytics to assess social media campaign performance, generating reports to guide strategic adjustments. Partnered with various departments to ensure messaging and strategy alignment across creative, TV, radio, music, sports, and news.
Social Media & Marketing Executive at ERTHellenic Broadcasting Corporation
September 1, 2024 - July 18, 2025Managed social media accounts for ERΤ and ERTFLIX, ensuring consistent messaging aligned with brand identity and objectives. Developed communication strategies to boost engagement and brand awareness. Created and curated content tailored to each platform’s audience. Engaged proactively with followers and key stakeholders such as actors and journalists. Collaborated with graphic designers for high-quality visual content production. Used data analytics tools to evaluate campaign performance and generate reports to guide strategic improvements. Coordinated with various departments to ensure aligned messaging and strategy.
SOCIAL MEDIA & MARKETING EXECUTIVE at Kifidis Medical Association
July 31, 2021 - July 18, 2025Created, scheduled, and published online content maintaining a consistent and engaging online presence. Cultivated a loyal following through proactive audience engagement by addressing inquiries and feedback and providing after-sales support. Managed product listings and optimized the online catalog on the OpenCart e-commerce platform. Developed and executed targeted email marketing campaigns driving customer engagement with newsletters and promotional offers. Monitored website traffic and social media metrics providing actionable insights for continuous improvement.
Social Media & Marketing Executive at Kifidis Medical Association
July 1, 2021 - July 18, 2025Created, scheduled, and published online content to maintain a consistent and engaging presence. Proactively engaged with the community, cultivating loyal followers through inquiry responses and feedback management. Managed product listings and optimized the e-commerce website catalog on OpenCart platform. Developed and executed targeted email marketing campaigns that increased customer engagement through newsletters and promotions. Monitored website traffic with Google Analytics and social media metrics to provide insights for continuous improvement.
Social Media & Marketing Executive at Kifidis Medical Association
July 1, 2021 - July 18, 2025Created, scheduled, and published online content to maintain consistent engagement. Built and nurtured audience relationship by addressing inquiries and providing after-sales support. Managed product listings and optimized the e-commerce site catalog using the OpenCart platform. Developed and executed targeted email marketing campaigns driving customer engagement. Monitored website traffic and social media metrics to provide actionable insights for continual improvement.
MARKETING INTERN – ERRE DUE COSMETICS at Aromca SA
September 30, 2020 - July 18, 2025Conducted comprehensive market research and competitor analysis to support strategic decision-making. Assisted in creating promotional materials to support product launches. Supported and updated company website content and product descriptions.
Marketing Intern – ERRE DUE COSMETICS at Aromca SA
September 1, 2020 - July 18, 2025Conducted market research and competitor analysis to support strategic decisions. Assisted in the creation of marketing materials for product launches. Supported e-commerce management by updating website content and product descriptions.
Marketing Intern – ERRE DUE COSMETICS at Aromca SA
September 1, 2020 - July 18, 2025Conducted market research and competitor analysis to support strategic decisions. Assisted in creating promotional materials for product launches. Supported the e-commerce website by updating content and product descriptions.
Education
Master of Marketing at ALBA Graduate Business School – The American College of Greece
January 1, 2023 - December 31, 2024Bachelor of Science at National and Kapodistrian University of Athens
January 1, 2017 - December 31, 2022Master of Marketing at ALBA Graduate Business School – The American College of Greece
January 1, 2023 - December 31, 2024Bachelor of Science in Mass Media & Communication at National and Kapodistrian University of Athens
January 1, 2017 - December 31, 2022Master of Marketing at ALBA Graduate Business School – The American College of Greece
January 1, 2023 - December 31, 2024Bachelor of Science in Mass Media & Communication at National and Kapodistrian University of Athens
January 1, 2017 - December 31, 2022Qualifications
Fundamentals of Digital Marketing
January 1, 2023 - December 31, 2023Meta Social Media Marketing Professional Certificate
January 1, 2023 - December 31, 2023The Strategy of Content Marketing
January 1, 2023 - December 31, 2023Google Ads for Beginners
January 1, 2023 - December 31, 2023Fundamentals of Digital Marketing | Knowcrunch
January 11, 2030 - July 18, 2025Meta Social Media Marketing Professional Certificate | Meta
January 11, 2030 - July 18, 2025The Strategy of Content Marketing | University of California, Davis
January 11, 2030 - July 18, 2025Google Ads for Beginners | Coursera
January 11, 2030 - July 18, 2025Fundamentals of Digital Marketing
January 1, 2023 - December 31, 2023Meta Social Media Marketing Professional Certificate
January 1, 2023 - December 31, 2023The Strategy of Content Marketing
January 1, 2023 - December 31, 2023Google Ads for Beginners
January 1, 2023 - December 31, 2023Industry Experience
Media & Entertainment, Consumer Goods, Government, Professional Services, Retail, Healthcare, Education
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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