Hi, I'm Mathilde, a Transformation Consultant with a passion for helping businesses optimize processes and implement the right technologies. I've successfully managed multiple digital transformation projects, focusing on CRM and ERP systems to improve efficiency and drive sustainable growth. I enjoy collaborating with cross-functional teams and advising companies on technology solutions tailored to their needs. With hands-on experience in process optimization and technology adoption, I've worked with various industries, including construction and manufacturing. I believe in blending operational excellence with digital strategy to make a tangible impact and support long-term success.…

Mathilde

Hi, I'm Mathilde, a Transformation Consultant with a passion for helping businesses optimize processes and implement the right technologies. I've successfully managed multiple digital transformation projects, focusing on CRM and ERP systems to improve efficiency and drive sustainable growth. I enjoy collaborating with cross-functional teams and advising companies on technology solutions tailored to their needs. With hands-on experience in process optimization and technology adoption, I've worked with various industries, including construction and manufacturing. I believe in blending operational excellence with digital strategy to make a tangible impact and support long-term success.…

Available to hire

Hi, I’m Mathilde, a Transformation Consultant with a passion for helping businesses optimize processes and implement the right technologies. I’ve successfully managed multiple digital transformation projects, focusing on CRM and ERP systems to improve efficiency and drive sustainable growth. I enjoy collaborating with cross-functional teams and advising companies on technology solutions tailored to their needs.

With hands-on experience in process optimization and technology adoption, I’ve worked with various industries, including construction and manufacturing. I believe in blending operational excellence with digital strategy to make a tangible impact and support long-term success.

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Skills

Experience Level

Instagram
Expert
CapCut
Expert
Facebook Ads
Expert
Google Ads
Expert
HubSpot
Intermediate
WiX
Beginner

Language

French
Fluent
English
Advanced
Arabic
Beginner

Work Experience

DIGITAL TRANSFORMATION CONSULTANT at helloDarwin Montreal, Canada
May 1, 2024 - February 28, 2025
Led digital maturity assessments and gap analyses as part of Canadian government-funded initiatives, identifying opportunities for automation, process streamlining, and technology adoption. Developed functional and technical requirements for ERP/CRM implementations (e.g., SAP, Zoho, HubSpot), ensuring alignment with enterprise-wide strategic goals. Advised cross-functional teams on digital transformation best practices, enabling cross-departmental alignment and project success across marketing, sales, and operations. Led vendor selection process using scorecards and RFPs; delivered end-user HubSpot CRM training, improving adoption and reducing onboarding time by 30%.
PROJECT MANAGER – DIGITAL TRANSFORMATION at Charity Rocket Inc. Montreal, Canada
January 1, 2022 - April 30, 2024
Developed and executed digital transformation strategies for arts-focused non-profits, including CRM system design, social media and email automation, user journey optimization, and website UX enhancements to boost engagement and donor retention. Coordinated Agile project teams across departments, managing deliverables, timelines, and stakeholder expectations for successful grant-funded tech rollouts. Secured funding through strategic grant proposals focused on enhancing digital visibility and engagement — including social media tools, email workflows, website redesign, and marketing automation systems.
COMMUNICATION AND SALES ASSOCIATE at Bouche bee Montreal, Canada
December 1, 2021 - August 30, 2022
Led customer engagement and retention strategies via Instagram and post-sale email flows, enhancing brand loyalty and customer experience. Improved e-commerce performance through UX updates and site optimization, resulting in faster checkout flows and reduced bounce rates. Managed full order lifecycle including inventory tracking, logistics, and fulfillment, supporting smooth daily operations.
CAMPAIGN COORDINATOR at Substance Montreal, Canada
May 1, 2021 - October 31, 2021
Built and executed omnichannel media plans across Google Ads, Meta, DV360, and LinkedIn; optimized audience targeting based on campaign objectives. Monitored performance metrics (CTR, CPC, ROAS); conducted A/B testing and presented insights to stakeholders through dashboard reports.

Education

Bachelor of Business Administration and Marketing at ESG University Montreal, Canada
January 1, 2019 - April 30, 2022
Certificate in Arts and Sciences at University of Montreal Montreal, Canada
September 1, 2017 - December 31, 2018

Qualifications

PMP Certification – In Progress
January 1, 2023 - October 31, 2025
Global Winner of Global Online Marketing Academic Challenge
January 1, 2021 - December 31, 2021

Industry Experience

Real Estate & Construction, Manufacturing, Non-Profit Organization, Professional Services, Government, Retail, Consumer Goods
    paper My journey in Digital Marketing and Transformation
    A snapshot of my journey across digital marketing, consulting, and transformation — from launching high-performing ad campaigns to leading ERP/CRM projects for nonprofits and SMEs. This portfolio highlights key projects, tools I love and the values that guide my work.…