The Sourcery envisioned the Connect App as a transformative tool to empower farmers, merchants, and brands by simplifying trade while ensuring traceability of goods. This app is designed to enable users to trade, collect, and verify extensive commercial, environmental, social, and transactional data in real time, creating new opportunities for farmers to generate revenue by selling their data. With a focus on certified organic products, the app captures granular data—including timestamps, geolocation, and transaction details—to support transparency and ethical trading practices.
I crafted the entire UI, including a design system featuring a component library, color tokens aligned with The Sourcery’s branding, and text styles. Custom icons and graphic elements were created to maintain a cohesive and intuitive user interface. This design system facilitated a smooth developer hand-off, ensuring consistency and efficiency throughout the development process.
The app’s trading flow was designed to empower users while protecting farmers from exploitation. The UX design allows farmers to connect and trade only with verified users by scanning QR codes, which restricts contact between farmers and brands to avoid potential exploitation. Additionally, the Trust Line feature connects farmers directly with a Sourcery representative if issues arise.
Impact
With the Connect App, The Sourcery is positioned to securely collect, verify, anonymize, and sell data on behalf of farmers who opt in for data sales. The app enables The Sourcery to gather collective data from thousands of farmers, providing valuable insights on real-time market prices and crop details that support predictive market modeling and ethical pricing.
uxdesigner productdesign mobile app…The Sourcery envisioned the Connect App as a transformative tool to empower farmers, merchants, and brands by simplifying trade while ensuring traceability of goods. This app is designed to enable users to trade, collect, and verify extensive commercial, environmental, social, and transactional data in real time, creating new opportunities for farmers to generate revenue by selling their data. With a focus on certified organic products, the app captures granular data—including timestamps, geolocation, and transaction details—to support transparency and ethical trading practices.
I crafted the entire UI, including a design system featuring a component library, color tokens aligned with The Sourcery’s branding, and text styles. Custom icons and graphic elements were created to maintain a cohesive and intuitive user interface. This design system facilitated a smooth developer hand-off, ensuring consistency and efficiency throughout the development process.
The app’s trading flow was designed to empower users while protecting farmers from exploitation. The UX design allows farmers to connect and trade only with verified users by scanning QR codes, which restricts contact between farmers and brands to avoid potential exploitation. Additionally, the Trust Line feature connects farmers directly with a Sourcery representative if issues arise.
Impact
With the Connect App, The Sourcery is positioned to securely collect, verify, anonymize, and sell data on behalf of farmers who opt in for data sales. The app enables The Sourcery to gather collective data from thousands of farmers, providing valuable insights on real-time market prices and crop details that support predictive market modeling and ethical pricing.
uxdesigner productdesign mobile appWW…