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I’m a marketing team lead with a strong background in email marketing and content strategy. I have experience working with international companies and hold a Bachelor's degree in English Philology with Translation. My passion for psychology drives me to create marketing campaigns that are both useful and human-centered. I enjoy leading teams, coordinating with UX/UI designers, and managing customer communications to enhance the overall customer experience. I’m constantly working to improve campaign performance and optimize audience engagement through research and testing.…I’m a marketing team lead with a strong background in email marketing and content strategy. I have experience working with international companies and hold a Bachelor's degree in English Philology with Translation. My passion for psychology drives me to create marketing campaigns that are both useful and human-centered. I enjoy leading teams, coordinating with UX/UI designers, and managing customer communications to enhance the overall customer experience. I’m constantly working to improve campaign performance and optimize audience engagement through research and testing.

Anna Vdovychenko

Marketing Strategist, Content Strategist, Marketer, +1

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I’m a marketing team lead with a strong background in email marketing and content strategy. I have experience working with international companies and hold a Bachelor's degree in English Philology with Translation. My passion for psychology drives me to create marketing campaigns that are both useful and human-centered. I enjoy leading teams, coordinating with UX/UI designers, and managing customer communications to enhance the overall customer experience. I’m constantly working to improve campaign performance and optimize audience engagement through research and testing.…I’m a marketing team lead with a strong background in email marketing and content strategy. I have experience working with international companies and hold a Bachelor's degree in English Philology with Translation. My passion for psychology drives me to create marketing campaigns that are both useful and human-centered. I enjoy leading teams, coordinating with UX/UI designers, and managing customer communications to enhance the overall customer experience. I’m constantly working to improve campaign performance and optimize audience engagement through research and testing.

Available to hire

I’m a marketing team lead with a strong background in email marketing and content strategy. I have experience working with international companies and hold a Bachelor’s degree in English Philology with Translation. My passion for psychology drives me to create marketing campaigns that are both useful and human-centered.

I enjoy leading teams, coordinating with UX/UI designers, and managing customer communications to enhance the overall customer experience. I’m constantly working to improve campaign performance and optimize audience engagement through research and testing.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Language

English

Advanced

Ukrainian

Advanced

Russian

Advanced

Work Experience

English Language Teacher at Private Schools (Kyiv, Vinnytsia)

January 1, 2024 - July 18, 2025

Designed lesson plans and schedules. Managed communication with students and parents. Delivered both online and offline lessons, in group and individual formats.

Special Assistance Administrator at Ryanair (Dublin, Ireland)

December 31, 2023 - July 18, 2025

Handled email marketing and customer communication. Managed official documentation and resolved inquiries related to unloading, passengers with reduced mobility, and damaged or lost items. Quickly identified potential customer pain points and provided effective solutions.

Email Marketing, Campaign Manager

January 1, 2024 - July 18, 2025

Developed strategies to improve deliverability, open/click/reply rates, and reduce bounce rates. Conducted A/B testing and performance optimization. Collaborated with UX/UI teams and planned content. Created email strategies and wrote newsletter columns, working with platforms such as HubSpot, Mailchimp, SendGrid, and SendPulse.

Marketing Team Lead at Expertus

January 1, 2025 - Present

Lead the marketing strategy for the department: plan and launch email campaigns, conduct A/B testing, perform qualitative and quantitative audience research, and analyze performance metrics. Coordinate the work of the portal’s chief editor, manage monthly promotions, strategic sessions, and budgeting. Collaborate closely with UX/UI designers and call center managers to enhance customer experience and align communications.