I’m Sebastian Rodriguez, a marketing and commercial expert with deep experience in digital marketing, business development, eCommerce, social media, sales engineering, and business strategy. I’ve consulted top-tier clients across pharma, automotive, SaaS, eCommerce, and blockchain, leading cross-functional teams of marketers, sales, IT, and compliance professionals to deliver measurable growth. Since 2022 I’ve worked as an independent Commercial Consultant at Sebas Consulting, delivering end-to-end campaigns, GTM strategies, forecasting, and MMMs; I’ve steered global launches, reported performance, and optimized ROAS and ROI. I’ve built and managed online sales channels across 11 markets, ensured GDPR-compliant marketing plans, and aligned marketing with finance and legal for scalable growth. I thrive on turning data into action, collaborating with C-levels, and driving multi-market ICP segmentation with data scientists to improve accuracy and impact.

Sebastian Rodriguez

I’m Sebastian Rodriguez, a marketing and commercial expert with deep experience in digital marketing, business development, eCommerce, social media, sales engineering, and business strategy. I’ve consulted top-tier clients across pharma, automotive, SaaS, eCommerce, and blockchain, leading cross-functional teams of marketers, sales, IT, and compliance professionals to deliver measurable growth. Since 2022 I’ve worked as an independent Commercial Consultant at Sebas Consulting, delivering end-to-end campaigns, GTM strategies, forecasting, and MMMs; I’ve steered global launches, reported performance, and optimized ROAS and ROI. I’ve built and managed online sales channels across 11 markets, ensured GDPR-compliant marketing plans, and aligned marketing with finance and legal for scalable growth. I thrive on turning data into action, collaborating with C-levels, and driving multi-market ICP segmentation with data scientists to improve accuracy and impact.

Available to hire

I’m Sebastian Rodriguez, a marketing and commercial expert with deep experience in digital marketing, business development, eCommerce, social media, sales engineering, and business strategy. I’ve consulted top-tier clients across pharma, automotive, SaaS, eCommerce, and blockchain, leading cross-functional teams of marketers, sales, IT, and compliance professionals to deliver measurable growth.

Since 2022 I’ve worked as an independent Commercial Consultant at Sebas Consulting, delivering end-to-end campaigns, GTM strategies, forecasting, and MMMs; I’ve steered global launches, reported performance, and optimized ROAS and ROI. I’ve built and managed online sales channels across 11 markets, ensured GDPR-compliant marketing plans, and aligned marketing with finance and legal for scalable growth. I thrive on turning data into action, collaborating with C-levels, and driving multi-market ICP segmentation with data scientists to improve accuracy and impact.

See more

Language

English
Fluent
Spanish; Castilian
Fluent
Hebrew (modern)
Fluent
Dutch
Advanced
Arabic
Beginner

Work Experience

Commercial Consultant – Marketing Expert at Independent consultant
January 1, 2022 - Present
Independent consultant delivering commercial and marketing services; led omnichannel global campaigns across regions, languages, and products; partnered with C-level to refine value propositions and KPIs; designed GTM strategies, forecasting, and MMMs; managed a 2-year multi-market ICP segmentation with data scientists; drove global launches and optimized ROAS and ROI; directed inbound/outbound social media, content production, and legal approval flows.
Head of Online Sales
January 1, 2022 - October 11, 2025
Launched online sales channels in 11 markets; defined international e-commerce and digital marketing strategy; owned a 25% portfolio growth target; built and led online marketing team; launched e-commerce channels across markets; negotiated supplier contracts; coordinated frontend developers and designers; conducted market research; ensured GDPR compliance for tailored marketing/sales plans; structured the customer journey to meet legal and finance requirements; aligned cross-functional delivery.
B2B Sales Director
January 31, 2021 - October 11, 2025
Led lead-gen campaigns and partnerships with advertisers and publishers; sourced traffic, set up campaigns, and generated segmented B2C leads. Built B2B pipeline; closed partnerships; drove revenue growth. Ensured GDPR; optimized CRO; monitored PPC, social, email, SEM, display, and affiliate profitability. Recruited new traffic sources; set up funnels; ran A/B tests. Sold segmented B2C leads per vertical; opened new revenue channels.
Marketing Lead
November 30, 2018 - October 11, 2025
Blockchain marketing across acquisition, PR, and complex commercial deals. Built and executed global marketing for blockchain/crypto clients. Drove digital PR and brand reputation. Managed influencer/journalist/blogger outreach for community growth and SEO link-building. Developed inbound B2B pipelines; supported sales closures; lead nurturing; upsell/cross-sell. Ran onsite/offsite SEO scans and implementations; launched B2B campaigns; engineered internal sales flow.
Marketing & Public Relations Specialist at Technion
July 1, 2010 - July 31, 2014
PR role focused on fundraising and donor relations. Coordinated donor visits and logistics; supported PR department. Planned fundraising events with student faculties to showcase innovations. Contributed to fundraising strategies, increasing donations.

Education

Master's in International Relations and Affairs at Haifa University
September 1, 2011 - September 1, 2012
Bachelor's in Political Sciences and Government at Haifa University
September 1, 2007 - September 1, 2010

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Media & Entertainment, Professional Services, Retail, Other, Healthcare, Life Sciences