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Marketing and data-driven leader with 10+ years of experience across digital transformation, performance marketing, brand building, and go-to-market strategy, currently leading digital marketing and data governance initiatives at HB BODY Group. I combine design thinking and a strong curiosity about new technologies to build scalable systems, guide cross-functional teams, and deliver measurable growth in fast-changing environments. Additionally, I co-founded Winimo to make parenting support more accessible through community and AI.…Marketing and data-driven leader with 10+ years of experience across digital transformation, performance marketing, brand building, and go-to-market strategy, currently leading digital marketing and data governance initiatives at HB BODY Group. I combine design thinking and a strong curiosity about new technologies to build scalable systems, guide cross-functional teams, and deliver measurable growth in fast-changing environments. Additionally, I co-founded Winimo to make parenting support more accessible through community and AI.

Lazaros Allilomis

Marketing Strategist, Growth Marketer, Product Marketer, +7

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Marketing and data-driven leader with 10+ years of experience across digital transformation, performance marketing, brand building, and go-to-market strategy, currently leading digital marketing and data governance initiatives at HB BODY Group. I combine design thinking and a strong curiosity about new technologies to build scalable systems, guide cross-functional teams, and deliver measurable growth in fast-changing environments. Additionally, I co-founded Winimo to make parenting support more accessible through community and AI.…Marketing and data-driven leader with 10+ years of experience across digital transformation, performance marketing, brand building, and go-to-market strategy, currently leading digital marketing and data governance initiatives at HB BODY Group. I combine design thinking and a strong curiosity about new technologies to build scalable systems, guide cross-functional teams, and deliver measurable growth in fast-changing environments. Additionally, I co-founded Winimo to make parenting support more accessible through community and AI.

Available to hire

Marketing and data-driven leader with 10+ years of experience across digital transformation, performance marketing, brand building, and go-to-market strategy, currently leading digital marketing and data governance initiatives at HB BODY Group. I combine design thinking and a strong curiosity about new technologies to build scalable systems, guide cross-functional teams, and deliver measurable growth in fast-changing environments. Additionally, I co-founded Winimo to make parenting support more accessible through community and AI.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Advanced

German

Beginner

Work Experience

Digital Marketing Director at HB BODY Group

September 1, 2021 - Present

Led digital transformation and designed digital marketing strategy for a company exporting to more than 75 countries. Strengthened online presence, drove customer engagement, managed a talented team and external partners, and worked closely with the IT department as Data Manager, implementing data governance, improving data quality, and building scalable data infrastructure.

Co-Founder & CEO (Part Time) at Winimo

March 1, 2025 - Present

Leads development of an innovative social networking platform supporting new and expectant parents. Shapes vision and strategy, builds and empowers team, drives growth, and forges strategic partnerships to offer a safe, reliable, and engaging experience aimed at making parenting less overwhelming and more joyful.

Marketing Manager at Today Group

September 1, 2019 - August 1, 2021

Led integrated campaigns, built communication strategies, and researched emerging media and in-store channels; tracked market trends and formed strategic partnerships to inform go-to-market strategies; managed new product development and promotional campaigns across traditional and digital channels.

Account Manager / Digital Marketing Executive at Fotone Advertising

September 1, 2016 - August 1, 2019

Managed client communications, overseen production with the creative team, and planned promotional campaigns across traditional and digital media; edited and managed social media pages; created and optimized digital advertising campaigns; led email and mobile marketing initiatives.

Founder / Editor-in-Chief at Beater.gr

September 1, 2014 - July 1, 2023

Founder of Beater.gr; wore multiple hats as columnist, proofreader, editor-in-chief, and lead producer; steered content strategy, promotional campaigns, and in-house development, sustaining a nine-year venture.

Senior Operations Manager at SSPV Capital

September 1, 2023 - October 31, 2024

Overseeing operations across SPV Capital’s ventures, streamlining processes, optimizing resources, and building strategic partnerships in a fast-paced venture-capital environment.