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NDINGA KAYA VARESE

Available to hire

Hi, I'm Ndingaka Kaya Varese, a results-driven SEO copywriter with 8 years of experience specializing in optimizing content for increased online visibility and engagement.

About

Hi, I’m Ndingaka Kaya Varese, a results-driven SEO copywriter with 8 years of experience specializing in optimizing content for increased online visibility and engagement. I’ve worked across platforms like WordPress and Shopify, leveraging tools like Google Analytics and Tag Manager to deliver measurable growth for e-commerce clients. I love creating high-impact content strategies that truly make a difference.

I’m passionate about collaborating with clients to align content perfectly with their digital marketing goals and brand voice. Whether it’s crafting SEO-driven blog posts or managing digital campaigns, I enjoy using data-driven insights to optimize performance and help brands thrive online.

  • 56 years' experience
  • Joined July 2025

Industry experience

  • Retail
  • Software & Internet
  • Professional Services
  • Media & Entertainment

More experts in Dakar, Senegal

Work experience

Freelance SEO Copywriter · UpworkMar 2019 – Present · 7 yrs 9 mos

Authored SEO-driven blog posts and case studies, increasing organic traffic for clients by up to 35%. Conducted in-depth keyword research and implemented on-page optimization, boosting search rankings for targeted terms. Analyzed competitor content to identify gaps, resulting in differentiated and high-performing articles. Monitored content performance using Google Analytics, informing data-driven content strategies. Collaborated with clients to align content with digital marketing goals and brand voice. Utilized WordPress and Shopify CMS to publish and optimize content for UX and SEO best practices.

E-Commerce Manager · Rangou Nternatonal LLCJan 1970 – Jul 2025 · 55 yrs 7 mos

Managed Shopify e-commerce platform, optimizing product pages for SEO and user engagement. Developed and executed digital marketing campaigns, increasing online sales by 28%. Leveraged Google Ads and Facebook Advertising to drive targeted traffic and boost conversion rates. Analyzed customer data and site analytics to refine content and marketing strategies. Coordinated cross-functional teams to ensure consistent brand messaging across digital channels.

Education

Bachelor · DGC- Polytech2030 – 2025

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