Available to hire
Hi, I’m Muhammad Tahir Abbas, an experienced Media Buyer and Digital Marketer with over 5 years of expertise in performance-driven digital marketing. I specialize in media buying across platforms like Facebook, Google, and YouTube Ads, crafting data-driven strategies that optimize ad spend and deliver measurable business growth.
I enjoy collaborating with creative teams to develop high-impact campaigns and am passionate about leveraging analytics and audience insights to maximize ROI. I’m always keen on staying ahead of digital trends to ensure sustained growth for clients across various industries.
Experience Level
Language
English
Fluent
Urdu
Fluent
Work Experience
Media Buyer And Performance Marketer at APIMS TEC– US
July 31, 2025 - July 18, 2025Managed paid media campaigns across Facebook, Google, and YouTube Ads to drive brand awareness and conversions. Developed data-driven ad strategies to optimize ROI and reduce customer acquisition cost. Collaborated with design and content teams to create high-performing ad creatives. Conducted A/B testing, audience targeting, and performance tracking. Supported business development by identifying growth opportunities and contributing to client acquisition strategies.
Media Buyer And Performance Marketer at APIMS TEC– US
July 31, 2025 - July 18, 2025Managed paid media campaigns across Facebook, Google, and YouTube Ads to drive brand awareness and conversions. Developed data-driven ad strategies to optimize ROI and reduce customer acquisition cost. Collaborated with design and content teams to create high-performing ad creatives. Conducted A/B testing, audience targeting, and performance tracking. Supported business development by identifying growth opportunities and contributing to client acquisition strategies.
Senior Digital Marketer at NETOPZ
February 28, 2025 - July 18, 2025Led and optimized high-budget campaigns on Facebook and Google Ads to drive traffic, leads, and conversions. Created targeted ad strategies based on audience insights and performance analytics. Improved ad performance through A/B testing, creative optimization, and budget allocation. Contributed to client retention and business growth through strategic planning and campaign success.
Senior Digital Marketer at NETOPZ
February 28, 2025 - July 18, 2025Led and optimized high-budget campaigns on Facebook and Google Ads to drive traffic, leads, and conversions. Created targeted ad strategies based on audience insights and performance analytics. Improved ad performance through A/B testing, creative optimization, and budget allocation. Contributed to client retention and business growth through strategic planning and campaign success.
Business Development at Zameen.com
December 31, 2024 - July 18, 2025Generated qualified leads for real estate projects (residential & commercial). Engaged with clients, investors, and walk-ins to support sales. Coordinated with marketing and sales teams on lead strategies. Consistently achieved monthly lead generation targets.
Business Development at Zameen.com
December 31, 2024 - July 18, 2025Generated qualified leads for real estate projects (residential & commercial). Engaged with clients, investors, and walk-ins to support sales. Coordinated with marketing and sales teams on lead strategies. Consistently achieved monthly lead generation targets.
Performance Marketer at corbitsoft.com
May 31, 2024 - July 18, 2025Managed and optimized paid campaigns on Google Ads and Meta to boost leads and conversions. Built audience-focused strategies using performance insights and targeting tools. Improved results through A/B testing, creative updates, and smart budget use. Monitored KPIs and adjusted campaigns to reduce CPA and maximize ROI.
Performance Marketer at corbitsoft.com
May 31, 2024 - July 18, 2025Managed and optimized paid campaigns on Google Ads and Meta to boost leads and conversions. Built audience-focused strategies using performance insights and targeting tools. Improved results through A/B testing, creative updates, and smart budget use. Monitored KPIs and adjusted campaigns to reduce CPA and maximize ROI.
Education
Master in Business and Administration (MBA) at Bahauddin Zakriya University Multan
January 1, 2024 - December 31, 2026Bachelor In Science at University Of Education Lahore
January 1, 2020 - December 31, 2024Bachelor in Science at University Of Education Lahore
January 1, 2020 - December 31, 2024Qualifications
Master In Business
September 23, 2024 - July 30, 2026Industry Experience
Media & Entertainment, Professional Services, Real Estate & Construction, Retail, Software & Internet
Experience Level
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