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Social media isn’t just my job - it’s what I live and breathe. I spend every day staying on top of trends, building communities, growing audiences, and creating content that people want to engage with. After several years leading social at BT - where I helped launch the brand on TikTok and Instagram with no existing presence or budget - I went full-time freelance in January this year, working with clients across social strategy, content, and brand building. In the past year, I was named Digital Boost’s Social Media Mentor of the Year, launched my first sold-out social media and marketing event, and built an engaged community through collaborative content with brands, founders, and creators. I'm especially passionate about helping small businesses and startups grow through social - tapping into the new era of content-driven community over old-school influencer marketing.…Social media isn’t just my job - it’s what I live and breathe. I spend every day staying on top of trends, building communities, growing audiences, and creating content that people want to engage with. After several years leading social at BT - where I helped launch the brand on TikTok and Instagram with no existing presence or budget - I went full-time freelance in January this year, working with clients across social strategy, content, and brand building. In the past year, I was named Digital Boost’s Social Media Mentor of the Year, launched my first sold-out social media and marketing event, and built an engaged community through collaborative content with brands, founders, and creators. I'm especially passionate about helping small businesses and startups grow through social - tapping into the new era of content-driven community over old-school influencer marketing.

Henry Wadsworth

Social Media Manager, Content Creator, Community Manager, +6

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Social media isn’t just my job - it’s what I live and breathe. I spend every day staying on top of trends, building communities, growing audiences, and creating content that people want to engage with. After several years leading social at BT - where I helped launch the brand on TikTok and Instagram with no existing presence or budget - I went full-time freelance in January this year, working with clients across social strategy, content, and brand building. In the past year, I was named Digital Boost’s Social Media Mentor of the Year, launched my first sold-out social media and marketing event, and built an engaged community through collaborative content with brands, founders, and creators. I'm especially passionate about helping small businesses and startups grow through social - tapping into the new era of content-driven community over old-school influencer marketing.…Social media isn’t just my job - it’s what I live and breathe. I spend every day staying on top of trends, building communities, growing audiences, and creating content that people want to engage with. After several years leading social at BT - where I helped launch the brand on TikTok and Instagram with no existing presence or budget - I went full-time freelance in January this year, working with clients across social strategy, content, and brand building. In the past year, I was named Digital Boost’s Social Media Mentor of the Year, launched my first sold-out social media and marketing event, and built an engaged community through collaborative content with brands, founders, and creators. I'm especially passionate about helping small businesses and startups grow through social - tapping into the new era of content-driven community over old-school influencer marketing.

Available to hire

Social media isn’t just my job - it’s what I live and breathe. I spend every day staying on top of trends, building communities, growing audiences, and creating content that people want to engage with. After several years leading social at BT - where I helped launch the brand on TikTok and Instagram with no existing presence or budget - I went full-time freelance in January this year, working with clients across social strategy, content, and brand building.

In the past year, I was named Digital Boost’s Social Media Mentor of the Year, launched my first sold-out social media and marketing event, and built an engaged community through collaborative content with brands, founders, and creators. I’m especially passionate about helping small businesses and startups grow through social - tapping into the new era of content-driven community over old-school influencer marketing.

Skills

Language

Work Experience

Freelance Social Media Manager and Content Creator

January 1, 2025 - Present

With almost a decade in social media, I now cover the full spectrum - from strategy and storytelling, to content creation (photo + video), copywriting, paid/organic growth, influencer partnerships, data, reporting, and community management. I’ve led and delivered on everything from high-impact brand campaigns to once-in-a-lifetime celebrity and royal events throughout various roles during my career to date. Now, I split my time between social media management, content creation, and leading events with The Proposers & Daisy Amodio Events (based out of The Shard), where I also manage their social - covering every event imaginable, and content for broadcast, as seen on Channel 4, ITV, Sky, and Heart, Capital and BBC radio. I typically work on a freelance basis and love supporting brands in full social media management, personal branding, content production (photo, video, and written), brand partnerships and influencer strategy, launches, events and on-site coverage, strategy and analyti

Social Media Manager at BT

December 31, 2024 - July 18, 2025

Led multi-platform strategy and content calendars across BT’s brand pillars (Meta, TikTok, LinkedIn, X), including exec-level accounts. Oversaw high-profile brand activations - from the BT x Samsung B2B pop-up at Waterloo Station to national OOH campaigns supporting small-medium sized businesses. Delivered full-cycle content creation (static, video, blogs), aligned with brand and PR, and tailored for both reactive and scheduled posting. Developed and managed paid and organic influencer campaigns, including BT’s first Samsung Galaxy S24 AI competition with celebrity/influencer talent. Integrated above-the-line, below-the-line, and e-comm campaigns into organic social - ensuring consistent messaging and maximum reach. Reported on performance, KPIs, and ROI across brands (BT, EE, Plusnet), using insights to help improve future campaigns. Ran competitor/market analysis to inform strategy and spot trends, leading proactive innovation across BT’s social presence. Delivered internal wor

Event Manager and Social Media Consultant at The Proposers/Daisy Amodio Events

November 1, 2021 - Present

Planned and delivered high-end, bespoke marriage proposals, weddings, and private events - including seven-figure productions. Interpreted complex client briefs and collaborated with trusted suppliers to produce one-of-a-kind experiences. Led events end-to-end with exceptional attention to detail, ensuring seamless execution and standout service at every stage. Captured and produced strategic digital content at events for use across social, brand campaigns, and influencer collaborations. Managed event budgets from forecasting to reconciliation, negotiating supplier contracts and ensuring delivery within scope. Maintained and regularly refreshed a dynamic supplier portfolio, ensuring access to innovative and high-quality services. Oversaw event teams and on-site operations, providing leadership across logistics, delivery, and guest experience.