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Hi, I'm Wumi Agboola, a Communications and Marketing Specialist with over four years of experience in digital campaigns, brand messaging, and internal communications. I've worked across various industries including manufacturing, healthcare, and technology, using data-driven approaches and AI tools to optimize communication and engagement. I enjoy creating multimedia content and streamlining communication processes to enhance team efficiency. I'm passionate about using storytelling and targeted messaging to connect brands with their audiences effectively. Whether it's managing social media content or developing campaign strategies, I thrive on delivering impactful results that drive growth and build strong relationships.…Hi, I'm Wumi Agboola, a Communications and Marketing Specialist with over four years of experience in digital campaigns, brand messaging, and internal communications. I've worked across various industries including manufacturing, healthcare, and technology, using data-driven approaches and AI tools to optimize communication and engagement. I enjoy creating multimedia content and streamlining communication processes to enhance team efficiency. I'm passionate about using storytelling and targeted messaging to connect brands with their audiences effectively. Whether it's managing social media content or developing campaign strategies, I thrive on delivering impactful results that drive growth and build strong relationships.

Wumi Agboola

Digital Marketer, Content Creator, Marketing Strategist, +2

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Hi, I'm Wumi Agboola, a Communications and Marketing Specialist with over four years of experience in digital campaigns, brand messaging, and internal communications. I've worked across various industries including manufacturing, healthcare, and technology, using data-driven approaches and AI tools to optimize communication and engagement. I enjoy creating multimedia content and streamlining communication processes to enhance team efficiency. I'm passionate about using storytelling and targeted messaging to connect brands with their audiences effectively. Whether it's managing social media content or developing campaign strategies, I thrive on delivering impactful results that drive growth and build strong relationships.…Hi, I'm Wumi Agboola, a Communications and Marketing Specialist with over four years of experience in digital campaigns, brand messaging, and internal communications. I've worked across various industries including manufacturing, healthcare, and technology, using data-driven approaches and AI tools to optimize communication and engagement. I enjoy creating multimedia content and streamlining communication processes to enhance team efficiency. I'm passionate about using storytelling and targeted messaging to connect brands with their audiences effectively. Whether it's managing social media content or developing campaign strategies, I thrive on delivering impactful results that drive growth and build strong relationships.

Available to hire

Hi, I’m Wumi Agboola, a Communications and Marketing Specialist with over four years of experience in digital campaigns, brand messaging, and internal communications. I’ve worked across various industries including manufacturing, healthcare, and technology, using data-driven approaches and AI tools to optimize communication and engagement. I enjoy creating multimedia content and streamlining communication processes to enhance team efficiency.

I’m passionate about using storytelling and targeted messaging to connect brands with their audiences effectively. Whether it’s managing social media content or developing campaign strategies, I thrive on delivering impactful results that drive growth and build strong relationships.

Skills

Experience Level

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Communications at General Motors, Oshawa Assembly

July 31, 2025 - July 18, 2025

Coordinated digital content deployment across internal platforms, increasing employee engagement by 5%. Utilized AI, QR technology, and analytics to monitor campaign sentiment, resulting in a 618% increase in feedback engagement. Developed and managed SharePoint communications hub for clarity and accessibility. Supported internal media contributing to EV storytelling and workforce updates. Created onboarding guides and reporting structures to improve team efficiency and continuity.

Digital Marketing and Communications Specialist at Knots and Gear Engineering and Procurement

August 31, 2024 - July 18, 2025

Designed and executed digital marketing funnels leading to an 80% increase in platform traffic and sustained monthly 5% conversion lift. Created landing pages, email sequences, and ad copy to enhance lead generation and nurture prospects. Managed campaigns using Mailchimp, HubSpot, and Odoo, automating workflows and segmenting audiences. Produced branded communications assets that secured $50K+ in funding. Monitored and optimized funnel performance, improving website performance by 20%.

Social Media and Research Assistant at Covenant University, School of Postgraduate Studies

October 31, 2021 - July 18, 2025

Developed social media content increasing engagement by 92%. Directed media projects aligning messaging with research and outreach objectives. Drafted research summaries and contributed to successful grant applications with clear communication.

Product Marketing Assistant at Global Family Reproductive Health Initiative

December 31, 2018 - July 18, 2025

Supported go-to-market campaigns raising awareness in underserved communities. Conducted market research and developed strategies increasing outreach-driven sales by 52% within four months. Assisted in drafting press releases, coordinated media interviews, monitored media coverage, and supported corporate events such as webinars and town halls.

Corporate Comms Assistant at Nigerian Midstream and Downstream Petroleum Regulatory Agency

December 31, 2017 - July 18, 2025

Assisted in drafting press releases, coordinating media interviews, and monitoring media coverage to support public awareness. Supported corporate events including webinars and town halls. Conducted research and tracked media trends relevant to petroleum operations.