Hi, I'm Beatriz Maldonado, an experienced Content Producer and Digital Graphic Designer with over 17 years in multimedia content development across various platforms including advertising, television, and social media. I specialize in end-to-end video production—from scripting and filming to editing and social media optimization. I enjoy creating engaging video content that resonates with diverse audiences and aligns perfectly with brand strategies. I'm passionate about design and animation, leveraging tools like Adobe Creative Cloud and 3D modeling software to bring ideas to life. Collaborating with clients and creative teams to deliver compelling digital campaigns is something I thrive on, and I'm always eager to brainstorm new ideas and support exciting productions.

Beatriz Maldonado

Hi, I'm Beatriz Maldonado, an experienced Content Producer and Digital Graphic Designer with over 17 years in multimedia content development across various platforms including advertising, television, and social media. I specialize in end-to-end video production—from scripting and filming to editing and social media optimization. I enjoy creating engaging video content that resonates with diverse audiences and aligns perfectly with brand strategies. I'm passionate about design and animation, leveraging tools like Adobe Creative Cloud and 3D modeling software to bring ideas to life. Collaborating with clients and creative teams to deliver compelling digital campaigns is something I thrive on, and I'm always eager to brainstorm new ideas and support exciting productions.

Available to hire

Hi, I’m Beatriz Maldonado, an experienced Content Producer and Digital Graphic Designer with over 17 years in multimedia content development across various platforms including advertising, television, and social media. I specialize in end-to-end video production—from scripting and filming to editing and social media optimization. I enjoy creating engaging video content that resonates with diverse audiences and aligns perfectly with brand strategies.

I’m passionate about design and animation, leveraging tools like Adobe Creative Cloud and 3D modeling software to bring ideas to life. Collaborating with clients and creative teams to deliver compelling digital campaigns is something I thrive on, and I’m always eager to brainstorm new ideas and support exciting productions.

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Work Experience

Graphic Design Coordinator and Multimedia Specialist at Progress Luv2Pak
July 31, 2025 - July 18, 2025
Produced and delivered video content for corporate communications, capital construction, and operations. Implemented successful digital campaigns on Google Ads and social media platforms. Managed e-commerce platforms such as Shopify, Mailchimp, and Facebook shop. Collaborated with internal clients, partners, producers, and talent to develop digital content aligned with brand standards and strategic goals. Attended content team meetings to brainstorm ideas and coordinate projects, supporting other productions as needed.
Graphic Design Coordinator and Multimedia Specialist at Progress Luv2Pak
July 31, 2025 - July 18, 2025
Produced and delivered video content for corporate communications, capital construction, and operations. Implemented successful digital campaigns on Google Ads and social media platforms. Managed e-commerce platforms including Shopify, Mailchimp, and Facebook shop. Collaborated with internal clients, partners, producers, and talent to develop digital content aligned with brand standards and strategic goals. Attended content team meetings to brainstorm new ideas and coordinate projects. Supported other productions as needed.
Senior Graphic Designer at Quick Learning
June 30, 2018 - July 18, 2025
Designed and directed e-learning projects while producing motion graphics and audiovisual educational materials. Collaborated with internal clients and partners to develop high-quality content for educational purposes.
Senior Graphic Designer at Quick Learning
June 30, 2018 - July 18, 2025
Designed and directed e-learning projects. Produced motion graphics and audiovisual educational materials. Collaborated with internal clients and partners to develop content.
Digital Designer at Canal del Congreso
September 30, 2015 - July 18, 2025
Directed art for a government TV channel and managed the graphic design department. Launched new branding initiatives that increased audience awareness and response.
Digital Designer at Canal del Congreso
September 30, 2015 - July 18, 2025
Directed art for a government TV channel. Managed the graphic design department and launched new branding. Increased audience awareness and response.
Digital Designer at Grupo Salinas
February 28, 2013 - July 18, 2025
Directed and produced digital signage and branding materials. Partnered with marketing teams for advertising campaigns and supported sales increases through innovative design and audiovisual concepts.
Digital Designer at Grupo Salinas
February 28, 2013 - July 18, 2025
Directed and produced digital signage and branding materials. Partnered with marketing for advertising campaigns. Supported sales increase through innovative design and audiovisual concepts.

Education

Diploma at Kansai University
June 1, 2019 - July 31, 2019
Postgraduate Course at Humber College
September 1, 2018 - June 30, 2019
Bachelor of Arts at Universidad Nacional Autónoma de México
August 1, 2003 - June 30, 2008
Bachelor of Arts at Universidad Nacional Autónoma de México
August 1, 2003 - June 30, 2008
Postgraduate Course at Humber College
September 1, 2018 - June 30, 2019

Qualifications

Advertising and Sociology Diploma
June 1, 2019 - July 31, 2019
Advertising-Media Management Postgraduate Course
September 1, 2018 - June 30, 2019
Advertising and Sociology Diploma
June 1, 2019 - July 31, 2019
Advertising-Media Management, Postgraduate Course
September 1, 2018 - June 30, 2019

Industry Experience

Media & Entertainment, Retail, Government, Education, Professional Services