Hi, I'm Maria Jimena Gaitan, a passionate Digital Marketing Strategist and Graphic Designer based in Miami. I specialize in creating high-converting campaigns and compelling branded content across web, email, and social media platforms. With a data-driven approach, I enjoy increasing website traffic, improving conversion rates, and elevating online presence through SEO, paid ads, and content marketing. I'm bilingual in English and Spanish, which helps me connect with diverse audiences. I love collaborating with businesses to bring their vision to life through cohesive branding and engaging digital strategies. Whether designing eye-catching visuals or optimizing ad campaigns, I strike a balance between creativity and analytics to deliver impactful results. Let's connect and create something amazing together!

Maria Jimena Gaitan

Hi, I'm Maria Jimena Gaitan, a passionate Digital Marketing Strategist and Graphic Designer based in Miami. I specialize in creating high-converting campaigns and compelling branded content across web, email, and social media platforms. With a data-driven approach, I enjoy increasing website traffic, improving conversion rates, and elevating online presence through SEO, paid ads, and content marketing. I'm bilingual in English and Spanish, which helps me connect with diverse audiences. I love collaborating with businesses to bring their vision to life through cohesive branding and engaging digital strategies. Whether designing eye-catching visuals or optimizing ad campaigns, I strike a balance between creativity and analytics to deliver impactful results. Let's connect and create something amazing together!

Available to hire

Hi, I’m Maria Jimena Gaitan, a passionate Digital Marketing Strategist and Graphic Designer based in Miami. I specialize in creating high-converting campaigns and compelling branded content across web, email, and social media platforms. With a data-driven approach, I enjoy increasing website traffic, improving conversion rates, and elevating online presence through SEO, paid ads, and content marketing. I’m bilingual in English and Spanish, which helps me connect with diverse audiences.

I love collaborating with businesses to bring their vision to life through cohesive branding and engaging digital strategies. Whether designing eye-catching visuals or optimizing ad campaigns, I strike a balance between creativity and analytics to deliver impactful results. Let’s connect and create something amazing together!

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Experience Level

Expert
Intermediate
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Language

English
Fluent
Spanish; Castilian
Fluent

Work Experience

Digital Marketing Strategist & Graphic Designer at Gaitan Design US
January 1, 2022 - Present
Created and executed digital campaigns, increasing site traffic by 30% and lead conversions by 15%. Managed and scheduled multi-platform content calendars (Instagram, Facebook, LinkedIn). Designed and produced branded visuals for ads, social posts, email templates, websites, and branding materials. Launched and optimized Google and Facebook Ads, reducing cost-per-click by 22%. Analyzed campaign performance using Google Analytics and CRM data to refine audience targeting.
Editorial Assistant - Digital Content & Marketing at Discovery Education
November 30, 2023 - July 18, 2025
Managed and organized over 5,500 digital assets using internal CMS platforms. Edited visual and written content for websites. Collaborated with design and editorial teams to maintain consistent brand identity.
Freelancer – Graphic Design at Various Clients
December 31, 2021 - July 18, 2025
Collaborated with small businesses and entrepreneurs to develop cohesive branding packages. Designed packaging, social media banners, and ad creatives to boost engagement and sales. Produced event flyers, infographics, and signage with rapid turnaround and high-quality execution.

Education

A.S. Graphic Design Technology & Internet at Miami Dade College
January 1, 2020 - December 31, 2022

Qualifications

Business Intelligence Certification
January 1, 2024 - December 31, 2024
Digital Marketing Strategist Certification
January 1, 2021 - December 31, 2021
Facebook Digital Marketing Certificate
January 11, 2030 - July 18, 2025
English Language Certificate - British Council | Cambridge
January 11, 2030 - July 18, 2025

Industry Experience

Media & Entertainment, Education, Professional Services, Retail, Software & Internet

Experience Level

Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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